I am a freelancer Designer and have been in the field of design for more than three decades. Over these 30+ years, I have gained lot of experience and have worked on numerous creative and versatile projects that required concept development, creative thinking, art direction, corporate branding, implementing branding strategies at corporate as well retailer’s level. I have worked with multi-national brands like Swarovski, Koppert Canada, Investors group, Alfa Laval, SKF Bearings Ltd., Kirloskar group and many more. Over these years what I have learnt and that I also strongly believe is; “Simplicity is the most difficult thing to achieve - in design as well as in concept development”. As a Designer, whenever I start any project, the most important discussion I have is what you or your client wants to achieve with the creative. The next important thing that I consider is the demographic to be reached and the budget allocated. These are a very important and critical as every age group has a different approach, a different vision, their own perspective, and their own media of advertising. After working with so many with different brands, what I have realized in branding is, most companies have their defined guideline and a vision for their brand. But there is always a room for creativity and originality to take the brand to the next level. As a leader, working together, we can envision the goal and the opportunity and use creativity within the parameters of the company’s guidelines. It is challenging but also fun to work in such an environment. I also believe teamwork and leadership leads to perfection! I believe art direction or creative direction is not just simply related to developing a great creative, whereas I consider it as a responsibility to direct and guide the audience through the visual and the information that is being presented to them. As a leader sometime while doing so, you also must be critiquing other people or even be pushy to gain the correct approach. My concept in design and development is very simple - “Develop an idea that captures audience interest, influence their emotional and inspires them to take action!” I believe, do every job with the same enthusiasm as if it is very first piece of work and give the same and equal amount of attention to the detail as if it the last! This concept keeps every project fresh and creative. Creative ideas, creative thinking, innovative concepts, eye-catching visuals, and consistency in layout is what is always needed! Please visit my portfolio website _Website not available. Sign in: https://www.twine.net/signup_ Now that you know about me let’s get to work! Please email me what you are looking for and how I can help. Regards Sandeep…I am a freelancer Designer and have been in the field of design for more than three decades. Over these 30+ years, I have gained lot of experience and have worked on numerous creative and versatile projects that required concept development, creative thinking, art direction, corporate branding, implementing branding strategies at corporate as well retailer’s level. I have worked with multi-national brands like Swarovski, Koppert Canada, Investors group, Alfa Laval, SKF Bearings Ltd., Kirloskar group and many more. Over these years what I have learnt and that I also strongly believe is; “Simplicity is the most difficult thing to achieve - in design as well as in concept development”. As a Designer, whenever I start any project, the most important discussion I have is what you or your client wants to achieve with the creative. The next important thing that I consider is the demographic to be reached and the budget allocated. These are a very important and critical as every age group has a different approach, a different vision, their own perspective, and their own media of advertising. After working with so many with different brands, what I have realized in branding is, most companies have their defined guideline and a vision for their brand. But there is always a room for creativity and originality to take the brand to the next level. As a leader, working together, we can envision the goal and the opportunity and use creativity within the parameters of the company’s guidelines. It is challenging but also fun to work in such an environment. I also believe teamwork and leadership leads to perfection! I believe art direction or creative direction is not just simply related to developing a great creative, whereas I consider it as a responsibility to direct and guide the audience through the visual and the information that is being presented to them. As a leader sometime while doing so, you also must be critiquing other people or even be pushy to gain the correct approach. My concept in design and development is very simple - “Develop an idea that captures audience interest, influence their emotional and inspires them to take action!” I believe, do every job with the same enthusiasm as if it is very first piece of work and give the same and equal amount of attention to the detail as if it the last! This concept keeps every project fresh and creative. Creative ideas, creative thinking, innovative concepts, eye-catching visuals, and consistency in layout is what is always needed! Please visit my portfolio website _Website not available. Sign in: https://www.twine.net/signup_ Now that you know about me let’s get to work! Please email me what you are looking for and how I can help. Regards SandeepWWWW…