I was driven by curiosity and interest, which led me to explore digital marketing in 2019. Before COVID-19 hit India in March 2020, I began learning about digital marketing through online platforms, motivated by a desire to learn and grow.
During my graduation in BSc Physics, I continued to delve deeper into digital marketing, leveraging resources like YouTube tutorials and enrolling in the Ielevate Institute to enhance my skills. This period of learning was foundational and sparked my passion for the field.
After completing my course, I joined YNB Healthcare as an SEO intern during the pandemic’s peak, focusing on healthcare-related keywords and gaining valuable experience in SEO techniques. This role not only strengthened my understanding but also instilled confidence in my abilities.
Later, I transitioned to Tradeuno Fabrics, where I worked on branding, SEO, Google ads, and local channel marketing. This experience allowed me to apply my knowledge in a practical setting and contribute to the company’s growth.
I also worked on a mayoral election campaign in Purnia, Bihar, where I learned valuable insights into election marketing and rural mindsets. This experience, alongside my academic journey, enriched my continuous learning and self-improvement journey.
I worked with Property Bazaar on a small project in a very short period.
I joined Devoir Designs, where I progressed to a digital marketing manager role and achieved significant milestones.
During my time in digital marketing, I achieved significant milestones. I successfully achieved a 10X return on ad spend (ROAS) for a clothing brand, demonstrating my strategic planning and execution skills. Additionally, I ran successful app download campaigns at 4.45 rupees per install, showcasing my ability to optimize campaigns and deliver cost-effective results.
Moreover, I played a key role in establishing brands like Hartansh (designer wear kurta) and Green Earth Plants (plant rental services) in the competitive market landscape. These ventures were particularly rewarding, with Hartansh becoming a prominent designer wear brand and Green Earth Plants gaining traction, especially in Australia.
I have two new brands in the pipeline: Onerio, launched this month, an overseas education consultant, and Resolve Rights, a legal firm providing consultancy for people harassed by financial institutions or recovery agents.
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