WordPress / SEO professional with extensive experience in WordPress development, system integration and audience engagement. Expert working with many themes, plugins, and custom development. Instrumental at building responsive WordPress websites, formulating SEO strategies, and migrating to and from WordPress. Forward thinker with deep understanding of search engine algorithms and digital marketing trends; able to deliver measurable results through comprehensive CRO assessments and broad marketing transformation workstreams.
• Developed and implemented an early MarTech stack for re-touch that eventually delivered almost 25% of company revenue.
• Managed remote team to develop and maintain 354 elementary, middle, and high school WordPress websites.
• Optimized 23 college websites, mostly on WordPress and Drupal platforms for application conversions into Salesforce / educational CRM system.
• Executed multiple contracts in ecommerce, B2B, and healthcare industries, focusing on developing landing pages for paid traffic boosting customer acquisition.
• Oversaw and guided team of five developers, designers, and QA professionals.
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