Video Editing | Motion Design | Social Media Content | Ad Creative | Copywriting | Brand Asset Design | Podcast Production I'm an experienced content strategist and producer with a Bachelor's degree in business, specializing in digital marketing campaigns from social media and online advertising campaigns to inbound funnel and web development. I have been producing performance-based digital content since 2017 for national brands such as Mr. Lube, Tommy Guns, Edo Japan, Opa of Greece and Mr. Mikes. My B2B experience is in the software, finance and commercial construction sectors. My professional background also includes first-hand experience in : Agriculture Oil & Gas Commercial Construction Landscape Construction Veterinary Medicine 
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 To view my portfolio and resume, please visit _Website not available. Sign in: https://www.twine.net/signup_

Video Editing | Motion Design | Social Media Content | Ad Creative | Copywriting | Brand Asset Design | Podcast Production I'm an experienced content strategist and producer with a Bachelor's degree in business, specializing in digital marketing campaigns from social media and online advertising campaigns to inbound funnel and web development. I have been producing performance-based digital content since 2017 for national brands such as Mr. Lube, Tommy Guns, Edo Japan, Opa of Greece and Mr. Mikes. My B2B experience is in the software, finance and commercial construction sectors. My professional background also includes first-hand experience in : Agriculture Oil & Gas Commercial Construction Landscape Construction Veterinary Medicine 
 --- 
 To view my portfolio and resume, please visit _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

Video Editing | Motion Design | Social Media Content | Ad Creative | Copywriting | Brand Asset Design | Podcast Production

I’m an experienced content strategist and producer with a Bachelor’s degree in business, specializing in digital marketing campaigns from social media and online advertising campaigns to inbound funnel and web development.

I have been producing performance-based digital content since 2017 for national brands such as Mr. Lube, Tommy Guns, Edo Japan, Opa of Greece and Mr. Mikes. My B2B experience is in the software, finance and commercial construction sectors.

My professional background also includes first-hand experience in :
Agriculture
Oil & Gas
Commercial Construction
Landscape Construction
Veterinary Medicine


To view my portfolio and resume, please visit Website not available. Sign in: https://www.twine.net/signup

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Skills

Adobe InDesign
Co
Copywriting
Mo
Monday
Adobe Premiere Pro
Adobe lightroom
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Experience Level

Adobe InDesign
Expert
Copywriting
Expert
Monday
Expert
Adobe Premiere Pro
Expert
Adobe lightroom
Expert
Adobe Illustrator
Expert
Adobe Photoshop
Expert
LinkedIn
Expert
Logo
Expert
Email Design
Expert
Infographic
Expert
Pitch Deck
Expert
Flyer
Expert
Script
Intermediate
YouTube
Intermediate
Advert Design
Intermediate
Branding
Intermediate
Web Design
Intermediate
Email Marketing
Intermediate
Corporate Video
Intermediate
Adobe After Effects
Intermediate
Figma
Intermediate
Twitter Ads
Intermediate
Motion Graphic
Intermediate
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Language

English
Fluent

Education

Bachelor of Business Administration at Mount Royal University
January 1, 2023 - December 14, 2018

Qualifications

Certified Serch Marketing Specialist
August 1, 2021

Industry Experience

Agriculture & Mining, Real Estate & Construction, Retail, Travel & Hospitality, Financial Services, Energy & Utilities
    uniE608 Livestream Episode Intro + Outro | Motion Graphic Design
    Brand elements, stock footage and an After Effects template were used to create special event assets for the company's livestream broadcasts. podcast livestream YouTube
    uniE608 Product Promo Video | Motion Graphic Design
    Primarily designed for a high-conversion landing page, this video was also published on brand social media channels and distributed in marketing emails. explainervideo
    uniE608 Product Explainer Video | Motion Graphic Design | UI Demo
    This video served as the pillar content for a lead-nurturing campaign. Production tools included Adobe Premiere Pro, After Effects, Photoshop and Illustrator; Loom (screen recording) and Speechify (voiceover generation). productmarketing explainervideo
    uniE621 Social Media Content - Creative and Caption Copy
    Please visit https://www.twine.net/signin to see examples of my work. socialmedia instagram facebook socialmediastrategy captioncopy
    uniE621 Wordpress Portfolio Website Development
    https://www.twine.net/signin wordpress webdev portfolio
    uniE621 Highlight Video - Motion Design + Video Editing
    Full video at https://vimeo.com/781190045 This video was produced with After Effects
    uniE621 Social Media Videos
    Please visit https://www.twine.net/signin for full project details
    uniE621 Podcast Branding and Production
    Please visit https://www.twine.net/signin for more details
    uniE621 Simple Motion Design
    Please visit https://www.twine.net/signin to see my work. All videos produced using a combination of Premier Pro and After Effects motiondesign videoediting aftereffects premierpro
    uniE621 Instagram Design - Unified Grid
    Driving Engagement How do you grow an audience and drive engagement for a chain of service shops? When the client is an iconic Canadian brand, you have a pretty good head start, but you still need something outstanding to really jump out of endless scroll. We needed the Mr. Lube profile to be remarkable from an aesthetic perspective, but almost every post also had a role within the social media strategy. “What if we tried one of those puzzle-feed things?” What’s important to know about complex IG grid schemes is this:they’re an absolute nightmare. For an influencer with advanced graphic design skills? Totally doable. But for an agency, there just aren’t many clients who fit the criteria. The most obvious factor of incompatibility is that last minute changes to the calendar are not happening. Period. (iykyk) And if you, like us, were thinking that a plug-and-play template is out there somewhere, waiting to be licensed…please let me save you the time and heart ache: that’s not happening, either. So, we started brainstorming. There were a lot of sketches and a lot of ideas on the cutting room floor. But soon the project moved to Illustrator, where a “Number of Layers” record was broken and Artboards became a critical tool rather than just a canvas. After client approval, we published a partial feed in October of 2020 and a full set of 18 posts the next month. By February 2021, however, we had hit a wall. Or designed ourselves into a corner. Either way, producing a calendar that met our expectations had become arduous. We needed help to get back on track. Upwork to the rescue. While I admit my experience with the platform has been hit or miss, in this instance – huge win. Huge. The April feed clearly shows an experienced art director had worked their magic. The feed was cleaner and even more cohesive.It also happened to be much easier to create, so implementation of the new look in the design in subsequent calendars was a breeze. I should mention Design Pickle also had a role in production, but the size and complexity of these projects really jammed-up the queue and required enormous amounts of review/feedback time. Results The team absolutely smashed their KPI objectives for this OG Hook + Ladder client. If I recall correctly, one of the more aggressive goals – 10,000 IG followers – was surpassed a few weeks into the quarter. By the end of 2021, a fresh design concept was rolled out, but this insanely ambitious endeavour will always be one of the achievements I am most proud of. illustrator
    uniE621 Blog - Technical Article
    This blog was published in Oilman Magazine, May/June 2019 Full details at https://www.twine.net/signin technicalarticle blog oilandgas
    uniE608 GIF Infographic for Instagram
    This GIF was made in Photoshop for a national vehicle maintenance brand in Canada motiondesign infographic socialmedia instagram