With five years of social media magic under my belt, I've spent the last three years managing the social media for one of the top influencer marketing apps, effortlessly connecting brands and creators. Before that, I dedicated my time to building communities, crafting creative content, and developing strategies that deliver real results. I pride myself on fostering organic growth rather than chasing vanity metrics. To me, true success lies in building authentic connections and driving meaningful engagement. While follower counts and likes can be flashy, they don’t reflect the genuine relationships and loyalty that translate into long-term brand success. I believe in creating content that resonates and cultivates a community around a brand's core values. I’m passionate about all things social - whether it’s enhancing engagement, designing scroll-stopping campaigns, or making brands shine online. My experience with Meta Business Suite, Later, and Instagram Insights equips me to plan, schedule, and analyse campaigns that lead to impactful interactions.

Shanell

With five years of social media magic under my belt, I've spent the last three years managing the social media for one of the top influencer marketing apps, effortlessly connecting brands and creators. Before that, I dedicated my time to building communities, crafting creative content, and developing strategies that deliver real results. I pride myself on fostering organic growth rather than chasing vanity metrics. To me, true success lies in building authentic connections and driving meaningful engagement. While follower counts and likes can be flashy, they don’t reflect the genuine relationships and loyalty that translate into long-term brand success. I believe in creating content that resonates and cultivates a community around a brand's core values. I’m passionate about all things social - whether it’s enhancing engagement, designing scroll-stopping campaigns, or making brands shine online. My experience with Meta Business Suite, Later, and Instagram Insights equips me to plan, schedule, and analyse campaigns that lead to impactful interactions.

Available to hire

With five years of social media magic under my belt, I’ve spent the last three years managing the social media for one of the top influencer marketing apps, effortlessly connecting brands and creators. Before that, I dedicated my time to building communities, crafting creative content, and developing strategies that deliver real results.

I pride myself on fostering organic growth rather than chasing vanity metrics. To me, true success lies in building authentic connections and driving meaningful engagement. While follower counts and likes can be flashy, they don’t reflect the genuine relationships and loyalty that translate into long-term brand success. I believe in creating content that resonates and cultivates a community around a brand’s core values.

I’m passionate about all things social - whether it’s enhancing engagement, designing scroll-stopping campaigns, or making brands shine online. My experience with Meta Business Suite, Later, and Instagram Insights equips me to plan, schedule, and analyse campaigns that lead to impactful interactions.

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Skills

Fa
Facebook
In
Instagram
So
Social Media Design
Ti
Tiktok

Experience Level

Facebook
Intermediate
Instagram
Intermediate
Social Media Design
Intermediate
Tiktok
Intermediate

Language

English
Fluent

Education

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Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality
    uniE613 Building Brand Awareness for a New London Restaurant
    When a premium steak restaurant launched in London, their goal was to quickly become a top dining spot in the competitive market. They approached me for a social media strategy to achieve this. I focused on TikTok and Instagram, partnering with food and lifestyle influencers who resonated with the restaurant’s target audience. Rather than traditional ads, we used authentic, food review-style content to showcase their unique offerings. Results: 150% increase in Instagram followers in two months. 600K+ video views from influencer-generated content on TikTok and Instagram. 30% rise in foot traffic within two weeks post-launch. Over 370 pieces of content created, boosting engagement and organic growth. This strategic approach helped the restaurant become one of London’s most talked-about new dining spots.
    uniE613 Supercharging Growth for an Influencer Marketing App
    The client, an influencer marketing app, faced stagnation on Instagram, struggling with low engagement and minimal follower growth. To tackle this, I implemented a targeted strategy. I established creator partnerships, collaborating with influencers to share authentic experiences that boosted content visibility. I also used data-driven posting techniques, optimising posting times and hashtags based on analytics to enhance organic reach. Results: 177% increase in followers, from 1,358 to 3,770. Engagement rates doubled: likes increased by 432% and comments by over 200%. Impressions peaked at 8,076, significantly enhancing visibility. This strategy not only drove substantial growth but also positioned the app as a leading player in the influencer marketing industry.

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