I'm a Freelancer, Fractional CMO and Digital Marketer who specializes in Performance Marketing, Funnel Building, PPC, SEO, Website Optimization, Content/Copy Development, Audience Development, Branding, Analytics, Data and Marketing Technology. LinkedIn: _Website not available. Sign in: https://www.twine.net/signup_ I have two decades of expertise at Agencies, Brands, Private Equity, Consultancy, and Publishers managing marketing + media investment/channel performance as a guiding force in various industries. What sets me apart from other freelancers is that I have spent time working at large companies as well as building my own businesses as an entrepreneur and within high growth, private equity owned startups. Through this experience, I have built a unique approach and skillset that allows me to wear many hats and manage across a Marketing, Data and Technology organization - which is critical in this current market! --- **A Few Examples of Employment and Consulting Project experience** **Fractional CMO** Amni.ai _August 2023 - December 2023_ -Built Marketing Team, Lead Generation and Sales Funnel -Helped Founder Owner through Capital Raise -Currently serving as an Advisor **Fractional CMO** Thinkster Inc _May 2024 - Current_ -Rebuilt Performance Marketing Team to focus on new DTC AI tutoring efforts -Built Marketing Analytics Dashboards, through overseas resources -Built CDP/Cohort analysis to optimize to lifetime value and diversify channels -Brought on EOS operational system to manage team -Increased Marketing Investment 500%, ROI 5X, maintaining CLTV (no dilution) **Marketing Player/Coach** Mancrates.com _November 2022-January 2023_ - Built, Launched and Delivery B2B Gifting Strategy - Prototyped multipled sales strategies and pipelines - Leveaged LinkedIn Marketing and Sales Navigator + Marketing Automation - Stood up CRM system, and optimized SDR -> BDR pipeline **Fractional CMO** ShortPar4.com _Jan 2021 - Sep 2021_ - Audited marketing resources, technology, and media expenses, finding $1M in cost savings - Identified and redistributed cost savings into growth areas to drive subscription & e-commerce businesses and launched 4 new lines including Sp4text.com, glove subscription, women’s subscription, and SP4 - Implemented the first ever Machine Learning and Statistical Modeling to create custom Granular & Targetable Segments, Custom Multi-Touch Attribution, & RFM models - Leveraged custom segmentation models to deepen relationships with customers through marketing personalization, and to acquire net new audiences accretive to the bottom line…I'm a Freelancer, Fractional CMO and Digital Marketer who specializes in Performance Marketing, Funnel Building, PPC, SEO, Website Optimization, Content/Copy Development, Audience Development, Branding, Analytics, Data and Marketing Technology. LinkedIn: _Website not available. Sign in: https://www.twine.net/signup_ I have two decades of expertise at Agencies, Brands, Private Equity, Consultancy, and Publishers managing marketing + media investment/channel performance as a guiding force in various industries. What sets me apart from other freelancers is that I have spent time working at large companies as well as building my own businesses as an entrepreneur and within high growth, private equity owned startups. Through this experience, I have built a unique approach and skillset that allows me to wear many hats and manage across a Marketing, Data and Technology organization - which is critical in this current market! --- **A Few Examples of Employment and Consulting Project experience** **Fractional CMO** Amni.ai _August 2023 - December 2023_ -Built Marketing Team, Lead Generation and Sales Funnel -Helped Founder Owner through Capital Raise -Currently serving as an Advisor **Fractional CMO** Thinkster Inc _May 2024 - Current_ -Rebuilt Performance Marketing Team to focus on new DTC AI tutoring efforts -Built Marketing Analytics Dashboards, through overseas resources -Built CDP/Cohort analysis to optimize to lifetime value and diversify channels -Brought on EOS operational system to manage team -Increased Marketing Investment 500%, ROI 5X, maintaining CLTV (no dilution) **Marketing Player/Coach** Mancrates.com _November 2022-January 2023_ - Built, Launched and Delivery B2B Gifting Strategy - Prototyped multipled sales strategies and pipelines - Leveaged LinkedIn Marketing and Sales Navigator + Marketing Automation - Stood up CRM system, and optimized SDR -> BDR pipeline **Fractional CMO** ShortPar4.com _Jan 2021 - Sep 2021_ - Audited marketing resources, technology, and media expenses, finding $1M in cost savings - Identified and redistributed cost savings into growth areas to drive subscription & e-commerce businesses and launched 4 new lines including Sp4text.com, glove subscription, women’s subscription, and SP4 - Implemented the first ever Machine Learning and Statistical Modeling to create custom Granular & Targetable Segments, Custom Multi-Touch Attribution, & RFM models - Leveraged custom segmentation models to deepen relationships with customers through marketing personalization, and to acquire net new audiences accretive to the bottom lineWWWW…