Sirida is a Senior Creative with over 15 years of experience specialising in crafting compelling brand identities and leading major projects, she brings a passion for storytelling and design to every project. Known for her ability to translate complex ideas into engaging experiences, Sirida thrives on developing innovative solutions that resonate with audiences and elevate brand presence. Experience Branding + Identity Art direction Website design Motion design Print + Publication design Pitch + Presentation design Events + Spaces Marketing collateral + Campaigns Social Media assets Freelance Lead designer – 2024 Paragon Workplace Solutions – Lead designer, fixed term contract 2023 Howden – Lead designer – 2021-2022 Freelance Senior designer – 2021 Tony Blair Institute – Lead designer – fixed term contract 2021 QBE Insurance – Senior designer – 2017-2021 Bloomberg – Creative and Campaign designer – 2016-2017 Oxford University Press – Senior designer – 2014-2015 Freelance designer – 2005-2014 Pearson – Senior designer – 2005-2011 Pearson –Mid-weight designer – 2002-2005 Adcorp– Production designer – 1999-2001…Sirida is a Senior Creative with over 15 years of experience specialising in crafting compelling brand identities and leading major projects, she brings a passion for storytelling and design to every project. Known for her ability to translate complex ideas into engaging experiences, Sirida thrives on developing innovative solutions that resonate with audiences and elevate brand presence. Experience Branding + Identity Art direction Website design Motion design Print + Publication design Pitch + Presentation design Events + Spaces Marketing collateral + Campaigns Social Media assets Freelance Lead designer – 2024 Paragon Workplace Solutions – Lead designer, fixed term contract 2023 Howden – Lead designer – 2021-2022 Freelance Senior designer – 2021 Tony Blair Institute – Lead designer – fixed term contract 2021 QBE Insurance – Senior designer – 2017-2021 Bloomberg – Creative and Campaign designer – 2016-2017 Oxford University Press – Senior designer – 2014-2015 Freelance designer – 2005-2014 Pearson – Senior designer – 2005-2011 Pearson –Mid-weight designer – 2002-2005 Adcorp– Production designer – 1999-2001WWWW…