Hello. My name is Sophie. I am a freelance graphic designer. I specialise in branding and packaging and I have over 15-years commercial experience. I have contributed to the development and success of a significant number…Hello. My name is Sophie. I am a freelance graphic designer. I specialise in branding and packaging and I have over 15-years commercial experience. I have contributed to the development and success of a significant number of well known brands - Dove, Toni&Guy, Tresemmé, Axe/Lynx, Bulmers, Carlsberg, Comfort, L’Oreal and Coca-Cola to name a few. I have also worked with some of the biggest and smallest design agencies all around the world. If you need a pair of creative hands, would like to discuss a project, or would like to see some more extensive examples of my work, feel free to get in touch for a chat. For more about me, including testimonials from design industry heavyweights, take a peek at my Linked-In profile. _Website not available. Sign in: https://www.twine.net/signup_ Bye for now.WWWHello. My name is Sophie. I am a freelance graphic designer. I specialise in branding and packaging and I have over 15-years commercial experience. I have contributed to the development and success of a significant number of…
Hello. My name is Sophie. I am a freelance graphic designer. I specialise in branding and packaging and I have over 15-years commercial experience. I have contributed to the development and success of a significant number of well known brands - Dove, Toni&Guy, Tresemmé, Axe/Lynx, Bulmers, Carlsberg, Comfort, L’Oreal and Coca-Cola to name a few. I have also worked with some of the biggest and smallest design agencies all around the world. If you need a pair of creative hands, would like to discuss a…Hello. My name is Sophie. I am a freelance graphic designer. I specialise in branding and packaging and I have over 15-years commercial experience. I have contributed to the development and success of a significant number of well known brands - Dove, Toni&Guy, Tresemmé, Axe/Lynx, Bulmers, Carlsberg, Comfort, L’Oreal and Coca-Cola to name a few. I have also worked with some of the biggest and smallest design agencies all around the world. If you need a pair of creative hands, would like to discuss a project, or would like to see some more extensive examples of my work, feel free to get in touch for a chat. For more about me, including testimonials from design industry heavyweights, take a peek at my Linked-In profile. _Website not available. Sign in: https://www.twine.net/signup_ Bye for now.WWWWHello. My name is Sophie. I am a freelance graphic designer. I specialise in branding and packaging and I have over 15-years commercial experience. I have contributed to the development and success of a significant number of well known brands - Dove, Toni&Guy, Tresemmé, Axe/Lynx, Bulmers, Carlsberg, Comfort, L’Oreal and Coca-Cola to name a few. I have also worked with some of the biggest and smallest design agencies all around the world. If you need a pair of creative hands, would like to discuss a proj…
Available to hire
Hello. My name is Sophie.
I am a freelance graphic designer. I specialise in branding and packaging and I have over 15-years commercial experience.
I have contributed to the development and success of a significant number of well known brands - Dove, Toni&Guy, Tresemmé, Axe/Lynx, Bulmers, Carlsberg, Comfort, L’Oreal and Coca-Cola to name a few.
I have also worked with some of the biggest and smallest design agencies all around the world.
If you need a pair of creative hands, would like to discuss a project, or would like to see some more extensive examples of my work, feel free to get in touch for a chat.
For more about me, including testimonials from design industry heavyweights, take a peek at my Linked-In profile.
Website not available. Sign in: https://www.twine.net/signup
Bye for now.
Skills
Experience Level
Adobe Illustrator
Expert
Adobe InDesign
Expert
Adobe Photoshop
Expert
Branding
Expert
Freelance Gig
Expert
Language
Spanish; Castilian
Intermediate
Education
Qualifications
BA (Hons) Visual Communication
October 2, 2000 - June 6, 2003Industry Experience
Consumer Goods
ZincO Sun Protection - Brand creation & Packaging Design
MY ROLE: Freelance Designer
PROJECT OVERVIEW
Zinco is a premium natural ingredients based suncare range.
It is aimed at consumers who want to protect their skin from the dangers of sun damage, but who are also conscious of the toxins that enter their bodies via the skin when using…MY ROLE: Freelance Designer
PROJECT OVERVIEW
Zinco is a premium natural ingredients based suncare range.
It is aimed at consumers who want to protect their skin from the dangers of sun damage, but who are also conscious of the toxins that enter their bodies via the skin when using creams
and skincare products.
OBJECTIVES
To deliver packaging concepts that stand out from the crowd, communicate sun protection in a naturally simple way, while keeping in mind desirability.
This concept centres around the sun and natural lanscapes to talk about the natural ingredients, as well as where each product should be used (water/mountains/beach).
KEY WORDS
Simplicity
Minimal
Natural
Premium
graphicdesigner branding designer personalcare packaging premiumWWMY ROLE: Freelance Designer
PROJECT OVERVIEW
Zinco is a premium natural ingredients based suncare range.
It is aimed at consumers who want to protect their skin from the dangers of sun damage, but who are also conscious of the toxins that enter their bodies via the skin when using creams
an…
Brighton Honey - New Brand & Packaging Design Creation
MY ROLE: Freelance Designer
PROJECT OVERVIEW
Brighton Honey is a collective of independent local bee keepers who have come together to bring their honey to market.
.
OBJECTIVES
To deliver packaging concepts that hilight:
• The Bee friendly nature of Brighton
• Each honey has it’s own…MY ROLE: Freelance Designer
PROJECT OVERVIEW
Brighton Honey is a collective of independent local bee keepers who have come together to bring their honey to market.
.
OBJECTIVES
To deliver packaging concepts that hilight:
• The Bee friendly nature of Brighton
• Each honey has it’s own distinct flavour profile, which needs to be expressed
through the packaging and language,
while simultaneously feeling like they
are part of the same ‘Brighton Honey’ family
• Brighton’s eclectic, fun & colourful spiritWWMY ROLE: Freelance Designer
PROJECT OVERVIEW
Brighton Honey is a collective of independent local bee keepers who have come together to bring their honey to market.
.
OBJECTIVES
To deliver packaging concepts that hilight:
• The Bee friendly nature of Brighton
• Each honey has it’s own distinct…
Comfort Intense - Branding & Packaging Design
MY ROLE: Design Director
PROJECT OVERVIEW
Comfort was the first fabric conditioner to be launched
in the UK in 1969 and continues to be the market leader.
Comfort Intense is a range of four bold fragrances in
an ultra concentrated formula, that delivers outstanding softness and lasting freshness…MY ROLE: Design Director
PROJECT OVERVIEW
Comfort was the first fabric conditioner to be launched
in the UK in 1969 and continues to be the market leader.
Comfort Intense is a range of four bold fragrances in
an ultra concentrated formula, that delivers outstanding softness and lasting freshness from just a tiny dose.
OBJECTIVES
To deliver a holistic 2D and 3D pack design that successfully communicated the benefits of the ultra concentrated
formula and encouraged consumers to adjust their habits and use a much smaller dose.
The droplet inspired pack emphasises the super
concentrated nature of the product. The inspiration
for the graphic design was ‘genie in a bottle’.
Big personality, in a small bottle.WWMY ROLE: Design Director
PROJECT OVERVIEW
Comfort was the first fabric conditioner to be launched
in the UK in 1969 and continues to be the market leader.
Comfort Intense is a range of four bold fragrances in
an ultra concentrated formula, that delivers outstanding softness and lasting freshness fr…
Lynx - New Product Range Creation
MY ROLE: Design Director
PROJECT OVERVIEW
For over 34 years, Lynx has helped guys look, feel
and smell their most attractive.
Lynx (or Axe on the continent) began life in 1983. Two years later the brand that was to become the smell
of teenage boys’ changing rooms arrived in the UK.
In the…MY ROLE: Design Director
PROJECT OVERVIEW
For over 34 years, Lynx has helped guys look, feel
and smell their most attractive.
Lynx (or Axe on the continent) began life in 1983. Two years later the brand that was to become the smell
of teenage boys’ changing rooms arrived in the UK.
In the twenty-five or so years since, Lynx has expanded
to include new scents and shower gels and is the UK’s number one male grooming brand.
OBJECTIVES
To create a new visual language and packaging for Lynx’s new range of more ‘grown up’ scents, developed
to appeal to an older audience.
The new product range should encourage individuality
and diversity, with different scents to choose from
depending on occasion and/or personality.WWMY ROLE: Design Director
PROJECT OVERVIEW
For over 34 years, Lynx has helped guys look, feel
and smell their most attractive.
Lynx (or Axe on the continent) began life in 1983. Two years later the brand that was to become the smell
of teenage boys’ changing rooms arrived in the UK.
In the twent…
UPBEAT PROTEIN DRINK - PACKAGING REDESIGN
MY ROLE: Freelance Designer
PROJECT OVERVIEW
Upbeat is a state of mind. It’s about being at your best both physically and mentally. A high protein / low sugar smoothie that keeps you energised throughout the day, allowing you to focus your mind on the task at hand.
OBJECTIVES
Key words for this…MY ROLE: Freelance Designer
PROJECT OVERVIEW
Upbeat is a state of mind. It’s about being at your best both physically and mentally. A high protein / low sugar smoothie that keeps you energised throughout the day, allowing you to focus your mind on the task at hand.
OBJECTIVES
Key words for this concept:
Loud
Confident
Positive
Uplifting
Spontaneous
Controlled Energy
graphicdesigner branding designer packagingdesign redesign freelance experienceWWMY ROLE: Freelance Designer
PROJECT OVERVIEW
Upbeat is a state of mind. It’s about being at your best both physically and mentally. A high protein / low sugar smoothie that keeps you energised throughout the day, allowing you to focus your mind on the task at hand.
OBJECTIVES
Key words for this …
Nongfu Springs Juice Drink - Packaging Redesign
MY ROLE: Freelance Designer
PROJECT OVERVIEW
Nongfu Spring is one of China’s leading soft drink suppliers,
with an emphasis on quality and nature.
OBJECTIVES
To create a packaging concept for a new range of premium juice blends. Each juice contains it’s own unique
combination of ingredients,…MY ROLE: Freelance Designer
PROJECT OVERVIEW
Nongfu Spring is one of China’s leading soft drink suppliers,
with an emphasis on quality and nature.
OBJECTIVES
To create a packaging concept for a new range of premium juice blends. Each juice contains it’s own unique
combination of ingredients, with one main flavour profile.
Key words for this concept:
Blend
Fusion
Layers
Tradidional ingredients
Premium quality
graphicdesigner branding designer packaging packagingdesign redesignWWMY ROLE: Freelance Designer
PROJECT OVERVIEW
Nongfu Spring is one of China’s leading soft drink suppliers,
with an emphasis on quality and nature.
OBJECTIVES
To create a packaging concept for a new range of premium juice blends. Each juice contains it’s own unique
combination of ingredients, w…
Wing Co Protein Milk Drink - Brand & Packaging Design
MY ROLE: Design Director
PROJECT OVERVIEW
A new brand creation for Arla Food’s high protein chocolate drink aimed at men. It ‘shoots down hunger fast’ and ‘has your back’ when you most need it.
OBJECTIVES
To design an iconic, memorable pack that stands out, disrupts on shelf and makes you…MY ROLE: Design Director
PROJECT OVERVIEW
A new brand creation for Arla Food’s high protein chocolate drink aimed at men. It ‘shoots down hunger fast’ and ‘has your back’ when you most need it.
OBJECTIVES
To design an iconic, memorable pack that stands out, disrupts on shelf and makes you smile. To create an Instagram-worthy pack.
To be brave and bold in what was, at the time, a very fast growing
protein drink category.WWMY ROLE: Design Director
PROJECT OVERVIEW
A new brand creation for Arla Food’s high protein chocolate drink aimed at men. It ‘shoots down hunger fast’ and ‘has your back’ when you most need it.
OBJECTIVES
To design an iconic, memorable pack that stands out, disrupts on shelf and makes you s…
BK - Promotional Halloween Packaging Design
MY ROLE: Freelance Designer
PROJECT OVERVIEW
Burger King seasonal promotion brief.
OBJECTIVES
To bring to life the fun spirit of Halloween
through Burger King packaging.MY ROLE: Freelance Designer
PROJECT OVERVIEW
Burger King seasonal promotion brief.
OBJECTIVES
To bring to life the fun spirit of Halloween
through Burger King packaging.WWMY ROLE: Freelance Designer
PROJECT OVERVIEW
Burger King seasonal promotion brief.
OBJECTIVES
To bring to life the fun spirit of Halloween
through Burger King packaging.
Suave Original - Packaging Redesign
MY ROLE: Design Director
PROJECT OVERVIEW
Suave started in the United States in 1937 as a hair tonic.
Today it has around 100 products in it’s portfolio. Suave products offer great quality every day beauty solutions for the entire family.
OBJECTIVES
This project focuses on concepts for a new…MY ROLE: Design Director
PROJECT OVERVIEW
Suave started in the United States in 1937 as a hair tonic.
Today it has around 100 products in it’s portfolio. Suave products offer great quality every day beauty solutions for the entire family.
OBJECTIVES
This project focuses on concepts for a new mens range.
It should communicate Suave’s 75 years of expertise
in mens grooming, in a contemporary way that is relevant
to todays male consumers.
The brief in 2 words: Modern Vintage.WWMY ROLE: Design Director
PROJECT OVERVIEW
Suave started in the United States in 1937 as a hair tonic.
Today it has around 100 products in it’s portfolio. Suave products offer great quality every day beauty solutions for the entire family.
OBJECTIVES
This project focuses on concepts for a new m…
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