Purveyor of Branding, Strategy & Design Stuff! I'm Simon, a strategic Brand and Graphic Designer with over 25 years of experience in leveraging the power of branding to shift mindsets and inspire innovation. At Created by…Purveyor of Branding, Strategy & Design Stuff! I'm Simon, a strategic Brand and Graphic Designer with over 25 years of experience in leveraging the power of branding to shift mindsets and inspire innovation. At Created by South, my expertise spans across logotypes, packaging design, identity systems, and more. I take pride in a meticulous and research-driven approach to problem-solving, ensuring that every project not only meets but exceeds expectations. My work is all about creating visual identities that communicate your brand's values and resonate deeply with your target audience. From startups to established brands, I offer flexible, one-on-one service tailored to your unique needs. Let’s collaborate to craft future-proof designs that not only stand out but also create a lasting impact. Visit _Website not available. Sign in: https://www.twine.net/signup_ to see how we can transform your brand, business, or idea.WWWPurveyor of Branding, Strategy & Design Stuff! I'm Simon, a strategic Brand and Graphic Designer with over 25 years of experience in leveraging the power of branding to shift mindsets and inspire innovation. At Created by So…
Purveyor of Branding, Strategy & Design Stuff! I'm Simon, a strategic Brand and Graphic Designer with over 25 years of experience in leveraging the power of branding to shift mindsets and inspire innovation. At Created by South, my expertise spans across logotypes, packaging design, identity systems, and more. I take pride in a meticulous and research-driven approach to problem-solving, ensuring that every project not only meets but exceeds expectations. My work is all about creating visual identities that…Purveyor of Branding, Strategy & Design Stuff! I'm Simon, a strategic Brand and Graphic Designer with over 25 years of experience in leveraging the power of branding to shift mindsets and inspire innovation. At Created by South, my expertise spans across logotypes, packaging design, identity systems, and more. I take pride in a meticulous and research-driven approach to problem-solving, ensuring that every project not only meets but exceeds expectations. My work is all about creating visual identities that communicate your brand's values and resonate deeply with your target audience. From startups to established brands, I offer flexible, one-on-one service tailored to your unique needs. Let’s collaborate to craft future-proof designs that not only stand out but also create a lasting impact. Visit _Website not available. Sign in: https://www.twine.net/signup_ to see how we can transform your brand, business, or idea.WWWWPurveyor of Branding, Strategy & Design Stuff! I'm Simon, a strategic Brand and Graphic Designer with over 25 years of experience in leveraging the power of branding to shift mindsets and inspire innovation. At Created by South, my expertise spans across logotypes, packaging design, identity systems, and more. I take pride in a meticulous and research-driven approach to problem-solving, ensuring that every project not only meets but exceeds expectations. My work is all about creating visual identities that c…
Available to hire
Purveyor of Branding, Strategy & Design Stuff!
I’m Simon, a strategic Brand and Graphic Designer with over 25 years of experience in leveraging the power of branding to shift mindsets and inspire innovation.
At Created by South, my expertise spans across logotypes, packaging design, identity systems, and more. I take pride in a meticulous and research-driven approach to problem-solving, ensuring that every project not only meets but exceeds expectations.
My work is all about creating visual identities that communicate your brand’s values and resonate deeply with your target audience. From startups to established brands, I offer flexible, one-on-one service tailored to your unique needs.
Let’s collaborate to craft future-proof designs that not only stand out but also create a lasting impact.
Visit Website not available. Sign in: https://www.twine.net/signup to see how we can transform your brand, business, or idea.
Skills
See more
Experience Level
Adobe Illustrator
Expert
Adobe InDesign
Expert
Adobe Photoshop
Expert
Branding
Expert
Brochure
Expert
Flyer
Expert
Freelance Gig
Expert
Letterhead
Expert
Logo
Expert
Magazine
Expert
Copywriting
Expert
Adobe After Effects
Intermediate
Language
English
Fluent
Education
Bachelor of Arts(Design) (Hons) at RMIT
October 1, 1995Qualifications
Industry Experience
Consumer Goods, Education, Financial Services, Healthcare, Manufacturing, Media & Entertainment, Real Estate & Construction, Retail, Software & Internet, Professional Services, Travel & Hospitality, Wholesale & Distribution, Transportation & Logistics, Computers & Electronics, Other
Testimonials
★★★★★
Aug 2024by Virpi Pennanen
from BeEmotion.ai
BeEmotion.ai Strategy & Branding
We're a small AI software business with huge potential for growth. We needed to refresh our brand from a very geeky tech focus to actually reflect what we deliver. We engaged Simon to work on a new brand image, and in a very short time he produced several options that were all really good. But at the end it wasn't hard to choose the right one for us.
Simon really listened and understood us, and the outcome is just right!
Highly recommend working with him, he's also a really nice guy! :-)
BeEmotion.ai | Branding, Strategy, Publication, Squarespace Website
With decades of experience, BeEmotion.ai offers market-ready AI solutions that deliver intuitive, personalised, and innovative experiences. They pioneer advancements in human-robot interactions, humanising machines through smart sensing for more natural and enjoyable experiences.
When…With decades of experience, BeEmotion.ai offers market-ready AI solutions that deliver intuitive, personalised, and innovative experiences. They pioneer advancements in human-robot interactions, humanising machines through smart sensing for more natural and enjoyable experiences.
When developing the Icon, we drew inspiration from the fusion of human emotion and advanced machine-driven AI. This morphing design reflects the seamless integration of technology and human experience to encapsulate the essence and expertise in what BeEmotion.ai develops.
A super clean and minimal suite of collateral was developed utilising a strict grid system that helps reinforce the brand's strength and advancements in technology. It deliberately kept clear of industry standards to deliver a unique and engaging experience.
We developed a dual-language Squarespace website that is super clean and simple, offering more concise information that was not too tech-heavy. The look and feel were effortlessly translated to the digital world, with the addition of some simple animation and movement.
STRATEGY – BRANDING – LANGUAGE – PRINT – DIGITAL
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BeEmotion Brochure](https://www.twine.net/signin
BeEmotion Collateral](https://www.twine.net/signin
BeEmotion Social BC](https://www.twine.net/signin
BeEmotion Social Icons](https://www.twine.net/signin
BeEmotion Website](https://www.twine.net/signin
BeEmotion iPhone](https://www.twine.net/signin
BeEmotion iPad](https://www.twine.net/signinWWWith decades of experience, BeEmotion.ai offers market-ready AI solutions that deliver intuitive, personalised, and innovative experiences. They pioneer advancements in human-robot interactions, humanising machines through smart sensing for more natural and enjoyable experiences.
When developi…
DC Coffee | Branding, Packaging, Illustration, Art Direction
We’ve been working with DC Coffee over the best part of a decade, helping shape their Brand, Narrative and have been a huge part of steering their on-shelf presence.
Within this time we’ve developed countless solutions with a hugely varied output that buys into DC’s left-field approach of breaking a…We’ve been working with DC Coffee over the best part of a decade, helping shape their Brand, Narrative and have been a huge part of steering their on-shelf presence.
Within this time we’ve developed countless solutions with a hugely varied output that buys into DC’s left-field approach of breaking a few rules and playing with expectations.
We’ve helped shape their success in retail and through a growing number of cafes who use their beans.
Fuelling individual expression every day.
BRANDING – PACKAGING – ILLUSTRATION
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DC Coffee E-Commerce Product](https://www.twine.net/signin
DC Coffee Retail Packaging](https://www.twine.net/signin
DC Coffee Allcity Instant Wide](https://www.twine.net/signin
Duchess Scene](https://www.twine.net/signin
DC AllCity Bags](https://www.twine.net/signin
DC Unplugged Scene](https://www.twine.net/signin
DC Darkness Bags](https://www.twine.net/signin
DC Coffee Tote](https://www.twine.net/signin
DC Coffee T-shirt](https://www.twine.net/signin
DC Take Away Cups Group](https://www.twine.net/signin
DC Stealth 1kg](https://www.twine.net/signin
Black Outers](https://www.twine.net/signin
DC Profile Doc](https://www.twine.net/signin
DC Coffee Skate Sesh](https://www.twine.net/signinWWWe’ve been working with DC Coffee over the best part of a decade, helping shape their Brand, Narrative and have been a huge part of steering their on-shelf presence.
Within this time we’ve developed countless solutions with a hugely varied output that buys into DC’s left-field approach of breaking a fe…
Sydney Orthopaedic Centre | Branding
Sydney Orthopaedic Centre
Sydney Orthopaedic Centre features six leading orthopaedic specialists and multiple locations in and around Sydney. They treat general orthopaedic and sports medicine conditions with the latest technology and treatment options. Our goal was to create a cohesive,…Sydney Orthopaedic Centre
Sydney Orthopaedic Centre features six leading orthopaedic specialists and multiple locations in and around Sydney. They treat general orthopaedic and sports medicine conditions with the latest technology and treatment options. Our goal was to create a cohesive, professional brand identity that reflects their commitment to thorough and compassionate care.
We built the logo around an abstracted cross-section of the musculoskeletal system that was then used throughout the identity in unique pattern forms.
STRATEGY – BRANDING – PACKAGING – COLLATERAL – DIGITAL – ENVIRONMENT
—
SOC 01](https://www.twine.net/signin
Pattern](https://www.twine.net/signin
Text](https://www.twine.net/signin
SOC 09](https://www.twine.net/signin
Pattern](https://www.twine.net/signin
Text 2](https://www.twine.net/signin
SOC 10](https://www.twine.net/signin
SOC 11](https://www.twine.net/signin
Icons](https://www.twine.net/signin
SOC 12](https://www.twine.net/signinWWSydney Orthopaedic Centre
Sydney Orthopaedic Centre features six leading orthopaedic specialists and multiple locations in and around Sydney. They treat general orthopaedic and sports medicine conditions with the latest technology and treatment options. Our goal was to create a cohesive, profess…
Sisu Racing | Branding, Design
Sisu, a Finnish term, means strength of will, determination, and sustained courage. Sisu Racing is a global group of Zwift cyclists inspired by Sisu, enhancing connection and performance in digital racing.
We created a strong brand identity for SISU Racing using vibrant typography and colors. Our…Sisu, a Finnish term, means strength of will, determination, and sustained courage. Sisu Racing is a global group of Zwift cyclists inspired by Sisu, enhancing connection and performance in digital racing.
We created a strong brand identity for SISU Racing using vibrant typography and colors. Our work included graphics, a Squarespace website, a social media content kit, and stylish cycling kits for both real and in-game use. It's way cool!
BRANDING – PRINT – DIGITAL – PROMOTION – APPAREL
—
SISU Social](https://www.twine.net/signin
SISU Anim Beastmode](https://www.twine.net/signin
SISU Posters](https://www.twine.net/signin
SISU Coffee Van](https://www.twine.net/signin
SISU Social iPhone Multiple](https://www.twine.net/signin
SISU kit](https://www.twine.net/signin
SISU Jersey Pride](https://www.twine.net/signin
SISU ingame](https://www.twine.net/signin
SISU ingame](https://www.twine.net/signinWWSisu, a Finnish term, means strength of will, determination, and sustained courage. Sisu Racing is a global group of Zwift cyclists inspired by Sisu, enhancing connection and performance in digital racing.
We created a strong brand identity for SISU Racing using vibrant typography and colors. Our …
UCI Track Nations Cup - Adelaide | Branding
Adelaide hosted the opening round of the 2024 Tissot UCI Track Nations Cup, a key event for top track cyclists preparing for the Paris 2024 Olympics.
This prestigious competition is one of only three held worldwide each year. Fans can see the best of the best competing in all six Olympic events,…Adelaide hosted the opening round of the 2024 Tissot UCI Track Nations Cup, a key event for top track cyclists preparing for the Paris 2024 Olympics.
This prestigious competition is one of only three held worldwide each year. Fans can see the best of the best competing in all six Olympic events, including the team pursuit and team sprint, over three action-packed days.
We were excited to collaborate once more with AusCycling in crafting the brand and tone for the Adelaide event. We provided direction for the social media launch as well as for print and web applications.
BRANDING – PRINT – DIGITAL – ENVIRONMENT – APPAREL
—
Track Nations Cup Logo](https://www.twine.net/signin
Track Nations Cup Poster](https://www.twine.net/signin
Track Nations Cup Facebook](https://www.twine.net/signin
Track Nations Cup Humanatix](https://www.twine.net/signin
Track Nations Cup Billboard](https://www.twine.net/signin
Track Nations Cup Instagram](https://www.twine.net/signin
Track Nations Cup Brochure Cover](https://www.twine.net/signin
Track Nations Cup Brochure Spread](https://www.twine.net/signin
Track Nations Cup Brochure Spread](https://www.twine.net/signin
Track Nations Cup Newspaper](https://www.twine.net/signinWWAdelaide hosted the opening round of the 2024 Tissot UCI Track Nations Cup, a key event for top track cyclists preparing for the Paris 2024 Olympics.
This prestigious competition is one of only three held worldwide each year. Fans can see the best of the best competing in all six Olympic events, inclu…
DC Coffee Critical Hit | Packaging
Our recent collaboration with DC and LIMITBREAKS spawned one hell of a ripper Bag and RTD can of cold brew. The handy cold brew can format lends itself to replenishing energy levels on the go and in-between games, bringing the fun as a cocktail base or acting as the perfect coffee format to beat…Our recent collaboration with DC and LIMITBREAKS spawned one hell of a ripper Bag and RTD can of cold brew. The handy cold brew can format lends itself to replenishing energy levels on the go and in-between games, bringing the fun as a cocktail base or acting as the perfect coffee format to beat the heat.
We massaged the insane illustration by LIMITBREAKS to fit the format and added some bonus disco to bring it all come together.
BRANDING — ILLUSTRATION — ADAPTATION
—
Critical Hit Can Pool](https://www.twine.net/signin
Critical Hit Can](https://www.twine.net/signin
Critical Hit Can Pink](https://www.twine.net/signin
Critical Hit Can Design](https://www.twine.net/signin
Critical Hit Can Disco](https://www.twine.net/signin
Critical Hit Can Fun](https://www.twine.net/signin
Photos: DC CoffeeWWOur recent collaboration with DC and LIMITBREAKS spawned one hell of a ripper Bag and RTD can of cold brew. The handy cold brew can format lends itself to replenishing energy levels on the go and in-between games, bringing the fun as a cocktail base or acting as the perfect coffee format to beat t…
Fulgaz | Branding, Digital, Design
The Ultimate Indoor Cycling App
FulGaz combines real-world terrain and cutting-edge technology to help you achieve your cycling goals.
A Developed Voice
We helped build a system for FulGaz around their existing logo, colour, and kit. By introducing additional typography, colour, and secondary…The Ultimate Indoor Cycling App
FulGaz combines real-world terrain and cutting-edge technology to help you achieve your cycling goals.
A Developed Voice
We helped build a system for FulGaz around their existing logo, colour, and kit. By introducing additional typography, colour, and secondary elements, we were able to strengthen the FulGaz brand to communicate with confidence and strength.
Building a Stronger Identity
We created a brand identity that is bold, flexible, and adaptable. The identity and brand toolkit enable FulGaz to seamlessly flip between own brand content, partner activations, events, and community-generated content.
We worked on a new website build to better depict the refreshed brand and improve the user experience. A full build and development was undertaken for a more refined look.
BRANDING – COLLATERAL – PRINT – DIGITAL – APPAREL – ENVIRONMENT
Branding Image](https://www.twine.net/signin
Graphics Image](https://www.twine.net/signin
Additional Image](https://www.twine.net/signin
Montage Image](https://www.twine.net/signin
Web Image](https://www.twine.net/signin
Website Image](https://www.twine.net/signin
Mobile Image](https://www.twine.net/signin
Magazine Ad](https://www.twine.net/signinWWThe Ultimate Indoor Cycling App
FulGaz combines real-world terrain and cutting-edge technology to help you achieve your cycling goals.
A Developed Voice
We helped build a system for FulGaz around their existing logo, colour, and kit. By introducing additional typography, colour, and secondary elem…
Rippa Sippa | Branding, Design
We designed the Rippa Sippa brand with 80s/90s-inspired 8-bit graphics, vibrant colors, and playful animations for a dynamic experience.
Team Rippa Sippa, our exclusive club, engages kids with action sports, gaming, and fun, offering digital trading cards, merch, and event invites.
The website…We designed the Rippa Sippa brand with 80s/90s-inspired 8-bit graphics, vibrant colors, and playful animations for a dynamic experience.
Team Rippa Sippa, our exclusive club, engages kids with action sports, gaming, and fun, offering digital trading cards, merch, and event invites.
The website features pixel animations, videos, a shop with Rippa Sippa gear, and downloadable wallpapers, posters, and DIY stickers, fostering a community for Team Rippa Sippa Athletes.
BRANDING – DIGITAL – COLLATERAL – ONLINE – APPAREL – PACKAGING
—
Rippa Sippa Logo Glitch](https://www.twine.net/signin
Rippa Sippa Arcade](https://www.twine.net/signin
Rippa Sippa Arcade 3](https://www.twine.net/signin
Rippa Sippa Wallpapers 4](https://www.twine.net/signin
Rippa Sippa Wallpapers 2](https://www.twine.net/signin
Rippa Sippa Street Poster 3](https://www.twine.net/signin
Rippa Sippa Trading Cards](https://www.twine.net/signin
Rippa Sippa Gloves](https://www.twine.net/signinWWWe designed the Rippa Sippa brand with 80s/90s-inspired 8-bit graphics, vibrant colors, and playful animations for a dynamic experience.
Team Rippa Sippa, our exclusive club, engages kids with action sports, gaming, and fun, offering digital trading cards, merch, and event invites.
The website featur…
Starship Coffee | Branding, Design, Packaging
Starship Coffee tasked us with creating a unique brand identity that would set them apart in the competitive Australian specialty coffee market. Their vision was clear: blends crafted specifically for stovetop, French press, and espresso, all wrapped in a cosmic theme.
We started by developing a…Starship Coffee tasked us with creating a unique brand identity that would set them apart in the competitive Australian specialty coffee market. Their vision was clear: blends crafted specifically for stovetop, French press, and espresso, all wrapped in a cosmic theme.
We started by developing a strategy that captured the adventurous spirit of Starship Coffee. Our design centered around a cosmic theme, resulting in a bold and modern logo paired with space-inspired imagery. This created a visually striking and cohesive brand identity.
Our approach included crafting brand language that evokes missions, gravity and all things space - obviously. We developed taglines and blend names that aligned perfectly with the cosmic theme, ensuring the brand conveyed its intended message, whilst being modern fresh and a little in your face.
STRATEGY – BRANDING – LANGUAGE – PRINT – DIGITAL
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Watch the Starship Coffee Video
Starship Coffee Mug Mockup
Starship Bag
Starship Cup
Starship Boxes
Starship Packaging Box
Starship Packaging Box Open
Starship Cup Large
Starship T-shirt
Starship Tote
Starship Banner
Starship A-FrameWWStarship Coffee tasked us with creating a unique brand identity that would set them apart in the competitive Australian specialty coffee market. Their vision was clear: blends crafted specifically for stovetop, French press, and espresso, all wrapped in a cosmic theme.
We started by developing a strate…
Click for Health | Branding
Click for Health is a revolutionary new health-based platform that enables users to access health support from anywhere, anytime.
With its user-friendly interface and intuitive design, the platform has been developed to provide users with the ability to easily access health information, connect with…Click for Health is a revolutionary new health-based platform that enables users to access health support from anywhere, anytime.
With its user-friendly interface and intuitive design, the platform has been developed to provide users with the ability to easily access health information, connect with healthcare professionals, and track their progress towards achieving their health goals.
The Click for Health Icon reimagines the traditional healthcare cross, a universally recognised symbol for medical care, with a modern and unique twist. This contemporary take on a classic emblem illustrates the innovative approach Click for Health takes towards healthcare delivery.
BRANDING — DIGITAL — COLLATERAL
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Click for Health Logo Animation](https://www.twine.net/signin
Click for Health Poster](https://www.twine.net/signin
Click for Health Folio Artboard 3](https://www.twine.net/signin
Click for Health Folio Artboard](https://www.twine.net/signin
Click for Health Folio Artboard Copy](https://www.twine.net/signin
Click for Health Watch](https://www.twine.net/signin
Click for Health Mobile App](https://www.twine.net/signin
Click for Health Social](https://www.twine.net/signinWWClick for Health is a revolutionary new health-based platform that enables users to access health support from anywhere, anytime.
With its user-friendly interface and intuitive design, the platform has been developed to provide users with the ability to easily access health information, connect with healt…
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