Purveyor of Branding, Strategy & Design Stuff! I'm Simon, a strategic Brand and Graphic Designer with over 25 years of experience in leveraging the power of branding to shift mindsets and inspire innovation. At Created by South, my expertise spans across logotypes, packaging design, identity systems, and more. I take pride in a meticulous and research-driven approach to problem-solving, ensuring that every project not only meets but exceeds expectations. My work is all about creating visual identities that communicate your brand's values and resonate deeply with your target audience. From startups to established brands, I offer flexible, one-on-one service tailored to your unique needs. Let’s collaborate to craft future-proof designs that not only stand out but also create a lasting impact. Visit _Website not available. Sign in: https://www.twine.net/signup_ to see how we can transform your brand, business, or idea.…

Simon T

5.0 (1 review)

Purveyor of Branding, Strategy & Design Stuff! I'm Simon, a strategic Brand and Graphic Designer with over 25 years of experience in leveraging the power of branding to shift mindsets and inspire innovation. At Created by South, my expertise spans across logotypes, packaging design, identity systems, and more. I take pride in a meticulous and research-driven approach to problem-solving, ensuring that every project not only meets but exceeds expectations. My work is all about creating visual identities that communicate your brand's values and resonate deeply with your target audience. From startups to established brands, I offer flexible, one-on-one service tailored to your unique needs. Let’s collaborate to craft future-proof designs that not only stand out but also create a lasting impact. Visit _Website not available. Sign in: https://www.twine.net/signup_ to see how we can transform your brand, business, or idea.…

Available to hire

Purveyor of Branding, Strategy & Design Stuff!

I’m Simon, a strategic Brand and Graphic Designer with over 25 years of experience in leveraging the power of branding to shift mindsets and inspire innovation.

At Created by South, my expertise spans across logotypes, packaging design, identity systems, and more. I take pride in a meticulous and research-driven approach to problem-solving, ensuring that every project not only meets but exceeds expectations.

My work is all about creating visual identities that communicate your brand’s values and resonate deeply with your target audience. From startups to established brands, I offer flexible, one-on-one service tailored to your unique needs.

Let’s collaborate to craft future-proof designs that not only stand out but also create a lasting impact.

Visit Website not available. Sign in: https://www.twine.net/signup to see how we can transform your brand, business, or idea.

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Skills

Experience Level

Adobe Illustrator
Expert
Adobe InDesign
Expert
Adobe Photoshop
Expert
Branding
Expert
Brochure
Expert
Flyer
Expert
Freelance Gig
Expert
Letterhead
Expert
Logo
Expert
Magazine
Expert
Copywriting
Expert
Adobe After Effects
Intermediate
See more

Language

English
Fluent

Education

Bachelor of Arts(Design) (Hons) at RMIT
October 1, 1995

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Education, Financial Services, Healthcare, Manufacturing, Media & Entertainment, Real Estate & Construction, Retail, Software & Internet, Professional Services, Travel & Hospitality, Wholesale & Distribution, Transportation & Logistics, Computers & Electronics, Other
    uniE621 BeEmotion.ai | Branding, Strategy, Publication, Squarespace Website
    With decades of experience, BeEmotion.ai offers market-ready AI solutions that deliver intuitive, personalised, and innovative experiences. They pioneer advancements in human-robot interactions, humanising machines through smart sensing for more natural and enjoyable experiences. When developing the Icon, we drew inspiration from the fusion of human emotion and advanced machine-driven AI. This morphing design reflects the seamless integration of technology and human experience to encapsulate the essence and expertise in what BeEmotion.ai develops. A super clean and minimal suite of collateral was developed utilising a strict grid system that helps reinforce the brand's strength and advancements in technology. It deliberately kept clear of industry standards to deliver a unique and engaging experience. We developed a dual-language Squarespace website that is super clean and simple, offering more concise information that was not too tech-heavy. The look and feel were effortlessly translated to the digital world, with the addition of some simple animation and movement. STRATEGY – BRANDING – LANGUAGE – PRINT – DIGITAL — BeEmotion Brochure](https://www.twine.net/signin BeEmotion Collateral](https://www.twine.net/signin BeEmotion Social BC](https://www.twine.net/signin BeEmotion Social Icons](https://www.twine.net/signin BeEmotion Website](https://www.twine.net/signin BeEmotion iPhone](https://www.twine.net/signin BeEmotion iPad](https://www.twine.net/signin…
    uniE621 DC Coffee | Branding, Packaging, Illustration, Art Direction
    We’ve been working with DC Coffee over the best part of a decade, helping shape their Brand, Narrative and have been a huge part of steering their on-shelf presence. Within this time we’ve developed countless solutions with a hugely varied output that buys into DC’s left-field approach of breaking a few rules and playing with expectations. We’ve helped shape their success in retail and through a growing number of cafes who use their beans. Fuelling individual expression every day. BRANDING – PACKAGING – ILLUSTRATION — DC Coffee E-Commerce Product](https://www.twine.net/signin DC Coffee Retail Packaging](https://www.twine.net/signin DC Coffee Allcity Instant Wide](https://www.twine.net/signin Duchess Scene](https://www.twine.net/signin DC AllCity Bags](https://www.twine.net/signin DC Unplugged Scene](https://www.twine.net/signin DC Darkness Bags](https://www.twine.net/signin DC Coffee Tote](https://www.twine.net/signin DC Coffee T-shirt](https://www.twine.net/signin DC Take Away Cups Group](https://www.twine.net/signin DC Stealth 1kg](https://www.twine.net/signin Black Outers](https://www.twine.net/signin DC Profile Doc](https://www.twine.net/signin DC Coffee Skate Sesh](https://www.twine.net/signin…
    uniE621 Sydney Orthopaedic Centre | Branding
    Sydney Orthopaedic Centre Sydney Orthopaedic Centre features six leading orthopaedic specialists and multiple locations in and around Sydney. They treat general orthopaedic and sports medicine conditions with the latest technology and treatment options. Our goal was to create a cohesive, professional brand identity that reflects their commitment to thorough and compassionate care. We built the logo around an abstracted cross-section of the musculoskeletal system that was then used throughout the identity in unique pattern forms. STRATEGY – BRANDING – PACKAGING – COLLATERAL – DIGITAL – ENVIRONMENT — SOC 01](https://www.twine.net/signin Pattern](https://www.twine.net/signin Text](https://www.twine.net/signin SOC 09](https://www.twine.net/signin Pattern](https://www.twine.net/signin Text 2](https://www.twine.net/signin SOC 10](https://www.twine.net/signin SOC 11](https://www.twine.net/signin Icons](https://www.twine.net/signin SOC 12](https://www.twine.net/signin…
    uniE621 Sisu Racing | Branding, Design
    Sisu, a Finnish term, means strength of will, determination, and sustained courage. Sisu Racing is a global group of Zwift cyclists inspired by Sisu, enhancing connection and performance in digital racing. We created a strong brand identity for SISU Racing using vibrant typography and colors. Our work included graphics, a Squarespace website, a social media content kit, and stylish cycling kits for both real and in-game use. It's way cool! BRANDING – PRINT – DIGITAL – PROMOTION – APPAREL — SISU Social](https://www.twine.net/signin SISU Anim Beastmode](https://www.twine.net/signin SISU Posters](https://www.twine.net/signin SISU Coffee Van](https://www.twine.net/signin SISU Social iPhone Multiple](https://www.twine.net/signin SISU kit](https://www.twine.net/signin SISU Jersey Pride](https://www.twine.net/signin SISU ingame](https://www.twine.net/signin SISU ingame](https://www.twine.net/signin…
    uniE621 UCI Track Nations Cup - Adelaide | Branding
    Adelaide hosted the opening round of the 2024 Tissot UCI Track Nations Cup, a key event for top track cyclists preparing for the Paris 2024 Olympics. This prestigious competition is one of only three held worldwide each year. Fans can see the best of the best competing in all six Olympic events, including the team pursuit and team sprint, over three action-packed days. We were excited to collaborate once more with AusCycling in crafting the brand and tone for the Adelaide event. We provided direction for the social media launch as well as for print and web applications. BRANDING – PRINT – DIGITAL – ENVIRONMENT – APPAREL — Track Nations Cup Logo](https://www.twine.net/signin Track Nations Cup Poster](https://www.twine.net/signin Track Nations Cup Facebook](https://www.twine.net/signin Track Nations Cup Humanatix](https://www.twine.net/signin Track Nations Cup Billboard](https://www.twine.net/signin Track Nations Cup Instagram](https://www.twine.net/signin Track Nations Cup Brochure Cover](https://www.twine.net/signin Track Nations Cup Brochure Spread](https://www.twine.net/signin Track Nations Cup Brochure Spread](https://www.twine.net/signin Track Nations Cup Newspaper](https://www.twine.net/signin…
    uniE621 DC Coffee Critical Hit | Packaging
    Our recent collaboration with DC and LIMITBREAKS spawned one hell of a ripper Bag and RTD can of cold brew. The handy cold brew can format lends itself to replenishing energy levels on the go and in-between games, bringing the fun as a cocktail base or acting as the perfect coffee format to beat the heat. We massaged the insane illustration by LIMITBREAKS to fit the format and added some bonus disco to bring it all come together. BRANDING — ILLUSTRATION — ADAPTATION — Critical Hit Can Pool](https://www.twine.net/signin Critical Hit Can](https://www.twine.net/signin Critical Hit Can Pink](https://www.twine.net/signin Critical Hit Can Design](https://www.twine.net/signin Critical Hit Can Disco](https://www.twine.net/signin Critical Hit Can Fun](https://www.twine.net/signin Photos: DC Coffee…
    uniE621 Fulgaz | Branding, Digital, Design
    The Ultimate Indoor Cycling App FulGaz combines real-world terrain and cutting-edge technology to help you achieve your cycling goals. A Developed Voice We helped build a system for FulGaz around their existing logo, colour, and kit. By introducing additional typography, colour, and secondary elements, we were able to strengthen the FulGaz brand to communicate with confidence and strength. Building a Stronger Identity We created a brand identity that is bold, flexible, and adaptable. The identity and brand toolkit enable FulGaz to seamlessly flip between own brand content, partner activations, events, and community-generated content. We worked on a new website build to better depict the refreshed brand and improve the user experience. A full build and development was undertaken for a more refined look. BRANDING – COLLATERAL – PRINT – DIGITAL – APPAREL – ENVIRONMENT Branding Image](https://www.twine.net/signin Graphics Image](https://www.twine.net/signin Additional Image](https://www.twine.net/signin Montage Image](https://www.twine.net/signin Web Image](https://www.twine.net/signin Website Image](https://www.twine.net/signin Mobile Image](https://www.twine.net/signin Magazine Ad](https://www.twine.net/signin…
    uniE621 Rippa Sippa | Branding, Design
    We designed the Rippa Sippa brand with 80s/90s-inspired 8-bit graphics, vibrant colors, and playful animations for a dynamic experience. Team Rippa Sippa, our exclusive club, engages kids with action sports, gaming, and fun, offering digital trading cards, merch, and event invites. The website features pixel animations, videos, a shop with Rippa Sippa gear, and downloadable wallpapers, posters, and DIY stickers, fostering a community for Team Rippa Sippa Athletes. BRANDING – DIGITAL – COLLATERAL – ONLINE – APPAREL – PACKAGING — Rippa Sippa Logo Glitch](https://www.twine.net/signin Rippa Sippa Arcade](https://www.twine.net/signin Rippa Sippa Arcade 3](https://www.twine.net/signin Rippa Sippa Wallpapers 4](https://www.twine.net/signin Rippa Sippa Wallpapers 2](https://www.twine.net/signin Rippa Sippa Street Poster 3](https://www.twine.net/signin Rippa Sippa Trading Cards](https://www.twine.net/signin Rippa Sippa Gloves](https://www.twine.net/signin…
    uniE621 Starship Coffee | Branding, Design, Packaging
    Starship Coffee tasked us with creating a unique brand identity that would set them apart in the competitive Australian specialty coffee market. Their vision was clear: blends crafted specifically for stovetop, French press, and espresso, all wrapped in a cosmic theme. We started by developing a strategy that captured the adventurous spirit of Starship Coffee. Our design centered around a cosmic theme, resulting in a bold and modern logo paired with space-inspired imagery. This created a visually striking and cohesive brand identity. Our approach included crafting brand language that evokes missions, gravity and all things space - obviously. We developed taglines and blend names that aligned perfectly with the cosmic theme, ensuring the brand conveyed its intended message, whilst being modern fresh and a little in your face. STRATEGY – BRANDING – LANGUAGE – PRINT – DIGITAL — Watch the Starship Coffee Video Starship Coffee Mug Mockup Starship Bag Starship Cup Starship Boxes Starship Packaging Box Starship Packaging Box Open Starship Cup Large Starship T-shirt Starship Tote Starship Banner Starship A-Frame…
    uniE621 Click for Health | Branding
    Click for Health is a revolutionary new health-based platform that enables users to access health support from anywhere, anytime. With its user-friendly interface and intuitive design, the platform has been developed to provide users with the ability to easily access health information, connect with healthcare professionals, and track their progress towards achieving their health goals. The Click for Health Icon reimagines the traditional healthcare cross, a universally recognised symbol for medical care, with a modern and unique twist. This contemporary take on a classic emblem illustrates the innovative approach Click for Health takes towards healthcare delivery. BRANDING — DIGITAL — COLLATERAL — Click for Health Logo Animation](https://www.twine.net/signin Click for Health Poster](https://www.twine.net/signin Click for Health Folio Artboard 3](https://www.twine.net/signin Click for Health Folio Artboard](https://www.twine.net/signin Click for Health Folio Artboard Copy](https://www.twine.net/signin Click for Health Watch](https://www.twine.net/signin Click for Health Mobile App](https://www.twine.net/signin Click for Health Social](https://www.twine.net/signin…