Hi! My name is Sydelle and I am a graphic designer specialising in brand design. My passion is to help business owners grow through strategic branding. My goal is to create bold brands that help my clients reach their target audience as well as their business goals. …Hi! My name is Sydelle and I am a graphic designer specialising in brand design. My passion is to help business owners grow through strategic branding. My goal is to create bold brands that help my clients reach their target audience as well as their business goals. WWW…
Hi! My name is Sydelle and I am a graphic designer specialising in brand design. My passion is to help business owners grow through strategic branding. My goal is to create bold brands that help my clients reach their target audience as well as their business goals. …Hi! My name is Sydelle and I am a graphic designer specialising in brand design. My passion is to help business owners grow through strategic branding. My goal is to create bold brands that help my clients reach their target audience as well as their business goals. WWWW…
Available to hire
Hi! My name is Sydelle and I am a graphic designer specialising in brand design. My passion is to help business owners grow through strategic branding. My goal is to create bold brands that help my clients reach their target audience as well as their business goals.
Skills
See more
Experience Level
Adobe Illustrator
Expert
Adobe InDesign
Expert
Adobe Photoshop
Expert
Branding
Expert
Business Card
Expert
Flyer
Expert
Freelance Gig
Expert
Logo
Expert
Language
English
Fluent
Education
Honors Degree at Seneca College
September 5, 2010 - April 14, 2013Qualifications
Industry Experience
Other, Non-Profit Organization
HRWS - Branding
HR with Staci is a company that offers HR consulting for company and employees. The wanted something sleek, modern and minimal that would attract their high earning clientele. I went with a minimal logotype that was luxe and modern. By adding a neutral color palette, the brand remains upscale, modern and timeless.
sydellecreative.com/hrws…HR with Staci is a company that offers HR consulting for company and employees. The wanted something sleek, modern and minimal that would attract their high earning clientele. I went with a minimal logotype that was luxe and modern. By adding a neutral color palette, the brand remains upscale, modern and timeless.
sydellecreative.com/hrwsWW…
Provindetia - Branding
Providentia is an asset management company. This brand is based on forethought, trust, security and expertise. It exudes confidence and authority. Strong colors and imagery along with a bold contrast makes this brand professional, clean and timeless.
https://www.twine.net/signin/providentia…Providentia is an asset management company. This brand is based on forethought, trust, security and expertise. It exudes confidence and authority. Strong colors and imagery along with a bold contrast makes this brand professional, clean and timeless.
https://www.twine.net/signin/providentiaWW…
Juniper Plants - Branding
Juniper plants is a plant store that's mission is to plants more accessible. They want to share their love and joy of plants with everyone. They were looking for a fun, bold, colorful brand that stood out from the crowd. Using green as the primary color (to represent plants) and adding in orange and yellow as they are complementary colors, makes this brand pop. I chose a simple, modern logomark as it pairs well with the brand illustrations, and does not over power them, but rather works in tandem as part of the overall aesthetic.
sydellecreative.com/juniperplants…Juniper plants is a plant store that's mission is to plants more accessible. They want to share their love and joy of plants with everyone. They were looking for a fun, bold, colorful brand that stood out from the crowd. Using green as the primary color (to represent plants) and adding in orange and yellow as they are complementary colors, makes this brand pop. I chose a simple, modern logomark as it pairs well with the brand illustrations, and does not over power them, but rather works in tandem as part of the overall aesthetic.
sydellecreative.com/juniperplantsWW…
CME Tools - Branding
CME is a distributer of of products in the metalworking industry. They are an established business of over 30 years looking for a rebrand. They wanted something modern that had a manufactured and precision-crafted message to viewers, while also being friendly and approachable. I went with an industrial color scheme of slate blue and grey, and added yellow as the secondary color to tie in the friendly and approachable aspect. I chose to use one of their popular items that they sold which is a precision rotary table, and intertwined that with their letter C.
sydellecreative.com/cme…CME is a distributer of of products in the metalworking industry. They are an established business of over 30 years looking for a rebrand. They wanted something modern that had a manufactured and precision-crafted message to viewers, while also being friendly and approachable. I went with an industrial color scheme of slate blue and grey, and added yellow as the secondary color to tie in the friendly and approachable aspect. I chose to use one of their popular items that they sold which is a precision rotary table, and intertwined that with their letter C.
sydellecreative.com/cmeWW…
CIAW - Non- Profit Branding
CIAW is an incredible organization that supports the development and adoption of new technologies and practices that improve animal welfare. Their goal was to have a brand with clear recognition. They wanted something that was modern and professional that showcases their innovation for animal welfare. I designed an egg (as all animals start off as eggs) with a gear for the yolk, as the gear represents innovation and collaboration. I chose the primary colors to be blue and orange. Blue is known for its trust and dependability, and is one of the most common brand colors in the technology space where trust is paramount. Orange is considered a highly stimulating but friendly color. This brand is a great balance of professionalism, business-friendliness and innovation.
sydellecreative.com/ciaw…CIAW is an incredible organization that supports the development and adoption of new technologies and practices that improve animal welfare. Their goal was to have a brand with clear recognition. They wanted something that was modern and professional that showcases their innovation for animal welfare. I designed an egg (as all animals start off as eggs) with a gear for the yolk, as the gear represents innovation and collaboration. I chose the primary colors to be blue and orange. Blue is known for its trust and dependability, and is one of the most common brand colors in the technology space where trust is paramount. Orange is considered a highly stimulating but friendly color. This brand is a great balance of professionalism, business-friendliness and innovation.
sydellecreative.com/ciawWW…
Branding & Packaging
Keto Time is a premium company that sells keto friendly smoothies and energy bars. The target audience are men and women who want to lose weight and feel healthy. The combination of a luxurious font and a soft, neutral color scheme sets the company apart from the more typical bold and harsh branding seen in the keto market. Tailoring their logo to align with the brand’s identity really speaks to the premium part of their brand. The custom illustrations on the packaging give this brand a unique identity.
sydellecreative.com/ketotime…Keto Time is a premium company that sells keto friendly smoothies and energy bars. The target audience are men and women who want to lose weight and feel healthy. The combination of a luxurious font and a soft, neutral color scheme sets the company apart from the more typical bold and harsh branding seen in the keto market. Tailoring their logo to align with the brand’s identity really speaks to the premium part of their brand. The custom illustrations on the packaging give this brand a unique identity.
sydellecreative.com/ketotimeWW…
Fruita - Logo & Packaging
Fruita is a naturally flavoured soda water. I wanted to convey the sense of bubbles in the logo, so I went with a circular style of font. I wrote the tagline over the "t", in a circular shape to mimic the bubbles. I added specific illustrations for each flavour, while keeping the same background image in order to keep each flavour different, yet cohesive as a brand.
https://www.twine.net/signin/fruita…Fruita is a naturally flavoured soda water. I wanted to convey the sense of bubbles in the logo, so I went with a circular style of font. I wrote the tagline over the "t", in a circular shape to mimic the bubbles. I added specific illustrations for each flavour, while keeping the same background image in order to keep each flavour different, yet cohesive as a brand.
https://www.twine.net/signin/fruitaWW…
Found Coffee-Branding
Found Coffee is a mobile coffee company that offers offer an artisan/4th wave coffee experience. Since they are mobile, they wanted something fun and modern with custom illustrations that stood out on the street. I decided to create a logo that incorporated a navigation pin with a cup of coffee. I wanted the brand to be easily recognizable at first glance.
sydellecreative.com/foundcoffee…Found Coffee is a mobile coffee company that offers offer an artisan/4th wave coffee experience. Since they are mobile, they wanted something fun and modern with custom illustrations that stood out on the street. I decided to create a logo that incorporated a navigation pin with a cup of coffee. I wanted the brand to be easily recognizable at first glance.
sydellecreative.com/foundcoffeeWW…
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