Hello there! I'm a designer from Malaysia and Australia with a deep passion for creating user-centric digital experiences that balance functionality with visual appeal. With over three years of experience in UI/UX design, I specialize in translating complex ideas into accessible, engaging interfaces for both web and mobile platforms. My expertise in tools like Figma, Protopie, and Adobe Creative Suite allows me to deliver high-quality solutions tailored to clients' needs. I stand out through my entrepreneurial mindset and my integrated approach, blending design, digital marketing, and branding strategy to drive impactful results. I have sector experience in lifestyle, fitness, and personal growth industries, which enables me to understand and design for diverse audiences effectively. I’m also skilled in developing brand identities and digital marketing campaigns that enhance online presence and user engagement. My approach is defined by my commitment to innovation and my focus on creating solutions that not only meet business goals but also improve users’ lives. Employment and project experience: -Freelance UI/UX Designer (AUS) January 2023 – Present Developed user-centered designs for various digital platforms, optimizing user experience through intuitive interfaces. Collaborated with startups and small businesses to build their online presence, translating brand visions into cohesive, visually appealing designs. -Assistant Director Lee And Soon Company January 2023 – Present (Hybrid MY/AUS) Led branding and online engagement strategies, resulting in a 20% increase in client engagement and enhanced brand visibility. Managed projects, streamlined client relationships, and promoted business growth through targeted strategies. -Marketing Assistant MOVE Private Fitness Studio December 2019 – January 2021 (Malaysia) Managed content creation for websites and social media, launched successful ad campaigns, and optimized SEO strategies for fitness brands, significantly boosting brand image and product reach.…Hello there! I'm a designer from Malaysia and Australia with a deep passion for creating user-centric digital experiences that balance functionality with visual appeal. With over three years of experience in UI/UX design, I specialize in translating complex ideas into accessible, engaging interfaces for both web and mobile platforms. My expertise in tools like Figma, Protopie, and Adobe Creative Suite allows me to deliver high-quality solutions tailored to clients' needs. I stand out through my entrepreneurial mindset and my integrated approach, blending design, digital marketing, and branding strategy to drive impactful results. I have sector experience in lifestyle, fitness, and personal growth industries, which enables me to understand and design for diverse audiences effectively. I’m also skilled in developing brand identities and digital marketing campaigns that enhance online presence and user engagement. My approach is defined by my commitment to innovation and my focus on creating solutions that not only meet business goals but also improve users’ lives. Employment and project experience: -Freelance UI/UX Designer (AUS) January 2023 – Present Developed user-centered designs for various digital platforms, optimizing user experience through intuitive interfaces. Collaborated with startups and small businesses to build their online presence, translating brand visions into cohesive, visually appealing designs. -Assistant Director Lee And Soon Company January 2023 – Present (Hybrid MY/AUS) Led branding and online engagement strategies, resulting in a 20% increase in client engagement and enhanced brand visibility. Managed projects, streamlined client relationships, and promoted business growth through targeted strategies. -Marketing Assistant MOVE Private Fitness Studio December 2019 – January 2021 (Malaysia) Managed content creation for websites and social media, launched successful ad campaigns, and optimized SEO strategies for fitness brands, significantly boosting brand image and product reach.WWWW…