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Tessa is a results-driven performance marketing strategist and paid digital advertising expert with over 15 years of experience. With a strong foundation in the arts, cultural, and retail sectors, she has honed her skills on both the…Tessa is a results-driven performance marketing strategist and paid digital advertising expert with over 15 years of experience. With a strong foundation in the arts, cultural, and retail sectors, she has honed her skills on both the client and agency sides—partnering with renowned organizations such as Tate, Barbican, Royal Collection Trust, Sadler’s Wells, Royal Academy of Arts, Royal Horticultural Society, and several leading retail brands. Specializing in data-driven campaign management, Tessa has led cross-functional media teams in crafting integrated, high-impact marketing strategies that deliver measurable results. Her work on marquee events—from the Chelsea Flower Show to blockbuster exhibitions featuring Matisse, David Hockney, Ai Weiwei, and Banksy—showcases her ability to blend creative storytelling with performance analytics to maximize ROI. Beyond creative campaign execution, Tessa has leveraged digital advertising to drive strategic initiatives, contributing to transformative projects like the opening of Tate’s Switch House and the Royal Academy of Arts’ Burlington Gardens. More recently, she has expanded her expertise to include retail and broader sectors, managing innovative paid media campaigns for organizations such as the NHS and leading retail brands, further cementing her reputation as a versatile leader in performance marketing.

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Tessa is a results-driven performance marketing strategist and paid digital advertising expert with over 15 years of experience. With a strong foundation in the arts, cultural, and retail sectors, she has honed her skills on both the client and agency sides—partnering with renowned organizations such as Tate, Barbican, Royal Collection Trust, Sadler’s Wells, Royal Academy of Arts, Royal Horticultural Society, and several leading retail brands. Specializing in data-driven campaign management, Tessa has led…Tessa is a results-driven performance marketing strategist and paid digital advertising expert with over 15 years of experience. With a strong foundation in the arts, cultural, and retail sectors, she has honed her skills on both the client and agency sides—partnering with renowned organizations such as Tate, Barbican, Royal Collection Trust, Sadler’s Wells, Royal Academy of Arts, Royal Horticultural Society, and several leading retail brands. Specializing in data-driven campaign management, Tessa has led cross-functional media teams in crafting integrated, high-impact marketing strategies that deliver measurable results. Her work on marquee events—from the Chelsea Flower Show to blockbuster exhibitions featuring Matisse, David Hockney, Ai Weiwei, and Banksy—showcases her ability to blend creative storytelling with performance analytics to maximize ROI. Beyond creative campaign execution, Tessa has leveraged digital advertising to drive strategic initiatives, contributing to transformative projects like the opening of Tate’s Switch House and the Royal Academy of Arts’ Burlington Gardens. More recently, she has expanded her expertise to include retail and broader sectors, managing innovative paid media campaigns for organizations such as the NHS and leading retail brands, further cementing her reputation as a versatile leader in performance marketing.WWWWTessa is a results-driven performance marketing strategist and paid digital advertising expert with over 15 years of experience. With a strong foundation in the arts, cultural, and retail sectors, she has honed her skills on both the client and agency sides—partnering with renowned organizations such as Tate, Barbican, Royal Collection Trust, Sadler’s Wells, Royal Academy of Arts, Royal Horticultural Society, and several leading retail brands. Specializing in data-driven campaign management, Tessa has led cross-fu…

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London, United Kingdom

Tessa is a results-driven performance marketing strategist and paid digital advertising expert with over 15 years of experience. With a strong foundation in the arts, cultural, and retail sectors, she has honed her skills on both the client and agency sides—partnering with renowned organizations such as Tate, Barbican, Royal Collection Trust, Sadler’s Wells, Royal Academy of Arts, Royal Horticultural Society, and several leading retail brands.

Specializing in data-driven campaign management, Tessa has led cross-functional media teams in crafting integrated, high-impact marketing strategies that deliver measurable results. Her work on marquee events—from the Chelsea Flower Show to blockbuster exhibitions featuring Matisse, David Hockney, Ai Weiwei, and Banksy—showcases her ability to blend creative storytelling with performance analytics to maximize ROI.

Beyond creative campaign execution, Tessa has leveraged digital advertising to drive strategic initiatives, contributing to transformative projects like the opening of Tate’s Switch House and the Royal Academy of Arts’ Burlington Gardens. More recently, she has expanded her expertise to include retail and broader sectors, managing innovative paid media campaigns for organizations such as the NHS and leading retail brands, further cementing her reputation as a versatile leader in performance marketing.