The style of the mood board and direction for the "Glassy" brand concept is a combination of modern elegance and natural sophistication. Let's break down the key elements:
Fonts:
The chosen font for the brand's logo and visual materials is a clean and contemporary typeface with subtle curves and geometric elements. It shows a sense of modernity and complements the overall design style. The font is versatile and can be used across various brand collateral, ensuring consistency in the brand's messaging.
Imagery:
The imagery used in the mood board showcases the stunning furniture pieces made with resin epoxy. The visuals focus on capturing the transparency, color variations, and smoothness of the epoxy material, while also highlighting the craftsmanship and attention to detail that goes into each piece. The images shows an elegant and sophisticated vibe, inspiring a sense of luxury and quality.
Colors:
The color palette consists of cool and soothing colors, such as aqua and turquoise, to represent the transparency and clarity of glass. These colors evoke a calming and refreshing feeling, which aligns with the idea of creating serene and beautiful spaces. Additionally, the inclusion of metallic shades like silver and gold adds a touch of luxury and refinement to the brand's visual identity.
Design Style:
The design style reflects a seamless fusion of glass and resin epoxy, embracing the fluidity and contemporary appeal of both materials. The abstract shapes and gradients used in the design symbolize the union of these elements and create a sense of artistry. The overall style is minimalistic, allowing the focus to remain on the beauty of the furniture creations.
How this direction suits the needs of the business:
The chosen direction aligns perfectly with the needs of the "Glassy" brand. It communicates the brand's dedication to crafting furniture that seamlessly blends glass and resin epoxy, creating elegant and visually appealing pieces. The modern elegance and natural sophistication in the mood board resonate well with the brand's target audience, who appreciate unique and high-quality furniture designs. The clean fonts and soothing color palette create a sense of trustworthiness and professionalism, which is vital for a business that seeks to stand out in the competitive market. Overall, the design direction captures the essence of the brand and conveys a message of artful creativity, making it a perfect fit for the "Glassy" concept.…The style of the mood board and direction for the "Glassy" brand concept is a combination of modern elegance and natural sophistication. Let's break down the key elements:
Fonts:
The chosen font for the brand's logo and visual materials is a clean and contemporary typeface with subtle curves and geometric elements. It shows a sense of modernity and complements the overall design style. The font is versatile and can be used across various brand collateral, ensuring consistency in the brand's messaging.
Imagery:
The imagery used in the mood board showcases the stunning furniture pieces made with resin epoxy. The visuals focus on capturing the transparency, color variations, and smoothness of the epoxy material, while also highlighting the craftsmanship and attention to detail that goes into each piece. The images shows an elegant and sophisticated vibe, inspiring a sense of luxury and quality.
Colors:
The color palette consists of cool and soothing colors, such as aqua and turquoise, to represent the transparency and clarity of glass. These colors evoke a calming and refreshing feeling, which aligns with the idea of creating serene and beautiful spaces. Additionally, the inclusion of metallic shades like silver and gold adds a touch of luxury and refinement to the brand's visual identity.
Design Style:
The design style reflects a seamless fusion of glass and resin epoxy, embracing the fluidity and contemporary appeal of both materials. The abstract shapes and gradients used in the design symbolize the union of these elements and create a sense of artistry. The overall style is minimalistic, allowing the focus to remain on the beauty of the furniture creations.
How this direction suits the needs of the business:
The chosen direction aligns perfectly with the needs of the "Glassy" brand. It communicates the brand's dedication to crafting furniture that seamlessly blends glass and resin epoxy, creating elegant and visually appealing pieces. The modern elegance and natural sophistication in the mood board resonate well with the brand's target audience, who appreciate unique and high-quality furniture designs. The clean fonts and soothing color palette create a sense of trustworthiness and professionalism, which is vital for a business that seeks to stand out in the competitive market. Overall, the design direction captures the essence of the brand and conveys a message of artful creativity, making it a perfect fit for the "Glassy" concept.WW…