

Udi Baba (Stuck in Popverse. Suffering from severe Creative Compulsive Disorder.) I prefer to call myself a ‘Creator’ rather than an art director, painter, or filmmaker. Whether it's painting a portrait, sculpting an automaton, or…Udi Baba (Stuck in Popverse. Suffering from severe Creative Compulsive Disorder.) I prefer to call myself a ‘Creator’ rather than an art director, painter, or filmmaker. Whether it's painting a portrait, sculpting an automaton, or crafting a magic trick with a deck of cards, the joy of creation has always been my driving force. My nearly two-decade-long quest for solutions in this ‘problematic’ industry has been a fun ride. Advertising gives me the opportunity to channel this passion into solving problems for brands through thoughtful art and creative strategy. I earn my bread from advertising, but creating something new has always been the butter to my creative half. --- **Employment and project experience** **Head Of Art (India) ** Grapes Worlwide. _August 2021 - June 2024_ **Senior Creative Director ** Wunderman Thompson. _October 2018 - July 2021_ **Creative Director ** J. Walter Thompson Worldwide. _July2016- September 2018_ **Associate Creative Director** Havas Worldwide. _September 2014- June 2016_ **Creative Team Leader** Mccann Erickson India Pvt. Ltd.. _June 2009- August 2014_WWWUdi Baba (Stuck in Popverse. Suffering from severe Creative Compulsive Disorder.) I prefer to call myself a ‘Creator’ rather than an art director, painter, or filmmaker. Whether it's painting a portrait, sculpting an automaton, or cr…
Udi Baba (Stuck in Popverse. Suffering from severe Creative Compulsive Disorder.) I prefer to call myself a ‘Creator’ rather than an art director, painter, or filmmaker. Whether it's painting a portrait, sculpting an automaton, or crafting a magic trick with a deck of cards, the joy of creation has always been my driving force. My nearly two-decade-long quest for solutions in this ‘problematic’ industry has been a fun ride. Advertising gives me the opportunity to channel this passion into solving problems for brands…Udi Baba (Stuck in Popverse. Suffering from severe Creative Compulsive Disorder.) I prefer to call myself a ‘Creator’ rather than an art director, painter, or filmmaker. Whether it's painting a portrait, sculpting an automaton, or crafting a magic trick with a deck of cards, the joy of creation has always been my driving force. My nearly two-decade-long quest for solutions in this ‘problematic’ industry has been a fun ride. Advertising gives me the opportunity to channel this passion into solving problems for brands through thoughtful art and creative strategy. I earn my bread from advertising, but creating something new has always been the butter to my creative half. --- **Employment and project experience** **Head Of Art (India) ** Grapes Worlwide. _August 2021 - June 2024_ **Senior Creative Director ** Wunderman Thompson. _October 2018 - July 2021_ **Creative Director ** J. Walter Thompson Worldwide. _July2016- September 2018_ **Associate Creative Director** Havas Worldwide. _September 2014- June 2016_ **Creative Team Leader** Mccann Erickson India Pvt. Ltd.. _June 2009- August 2014_WWWWUdi Baba (Stuck in Popverse. Suffering from severe Creative Compulsive Disorder.) I prefer to call myself a ‘Creator’ rather than an art director, painter, or filmmaker. Whether it's painting a portrait, sculpting an automaton, or crafting a magic trick with a deck of cards, the joy of creation has always been my driving force. My nearly two-decade-long quest for solutions in this ‘problematic’ industry has been a fun ride. Advertising gives me the opportunity to channel this passion into solving problems for brands throug…
Available to hire
Udi Baba
(Stuck in Popverse.
Suffering from severe Creative Compulsive Disorder.)
I prefer to call myself a ‘Creator’ rather than an art director, painter, or filmmaker. Whether it’s painting a portrait, sculpting an automaton, or crafting a magic trick with a deck of cards, the joy of creation has always been my driving force.
My nearly two-decade-long quest for solutions in this ‘problematic’ industry has been a fun ride. Advertising gives me the opportunity to channel this passion into solving problems for brands through thoughtful art and creative strategy. I earn my bread from advertising, but creating something new has always been the butter to my creative half.
Employment and project experience
**Head Of Art (India) ** Grapes Worlwide.
August 2021 - June 2024
**Senior Creative Director ** Wunderman Thompson.
October 2018 - July 2021
**Creative Director ** J. Walter Thompson Worldwide.
July2016- September 2018
Associate Creative Director Havas Worldwide.
September 2014- June 2016
Creative Team Leader Mccann Erickson India Pvt. Ltd…
June 2009- August 2014
Skills
Ad
Ad
Il
Lo
Br
T-
See more
Experience Level
Advert Design
Expert
Advertising Illustration
Expert
Illustration
Expert
Logo
Expert
Branding
Expert
T-shirt Design
Expert
Editorial Illustration
Expert
Childrens Book Illustration
Expert
Book Illustration
Expert
Artwork
Intermediate
Book Cover
Intermediate
Education
Bachelor of Visual Communication at National Institute of Design
January 1, 2004 - January 1, 2008Qualifications
Industry Experience
Other, Professional Services
National Gallery of Modern Art : Branding
The National Gallery of Modern Art (NGMA) in India, headquartered in New Delhi with branches in Mumbai and Bengaluru, is a cornerstone of contemporary Indian art. Established in 1954, NGMA curates a diverse collection spanning paintings, sculptures, and other visual art forms. It features…The National Gallery of Modern Art (NGMA) in India, headquartered in New Delhi with branches in Mumbai and Bengaluru, is a cornerstone of contemporary Indian art. Established in 1954, NGMA curates a diverse collection spanning paintings, sculptures, and other visual art forms. It features works by iconic Indian artists such as Raja Ravi Varma, Amrita Sher-Gil, and M.F. Husain, offering a deep exploration of Indian artistic evolution. Beyond preservation and exhibition,
NGMA fosters cultural dialogue, making it a global magnet for art enthusiasts and scholars alike.
The Logo- The new logo showcases handmade, customized lettering that ingeniously integrates initials into an artistic focal point.
The cluster of eyes dispersed throughout highlights the logo's art gallery-inspired theme.
The logo's design can be tailored to a generative form. The logo's versatility allows it to embody
various art styles and pieces in the collection, ranging from paintings
to sculptures and photographic interpretations . This flexibility adds a playful dimension to the museum's
brand identity, as the logo can be tailored for specific
exhibitions and collections. It serves as a dynamic symbol that can adapt seamlessly to
different targeted campaigns and events.
SEE THE FULL PROJECT AT
https://www.behance.net/gallery/218705475/National-Gallery-Of-Modern-Art
graphicdesigner branding artdirectionWWThe National Gallery of Modern Art (NGMA) in India, headquartered in New Delhi with branches in Mumbai and Bengaluru, is a cornerstone of contemporary Indian art. Established in 1954, NGMA curates a diverse collection spanning paintings, sculptures, and other visual art forms. It features …
Mehrauli Archaeological Park : Branding
Mehrauli Archaeological Park, a beautiful pocket of calm at the heart of Old Delhi's mayhem, is a captivating blend of British and Islamic architectural legacies. Amidst its over 200 acre expanse, the park seamlessly weaves together nature and history, providing a serene escape where one can…Mehrauli Archaeological Park, a beautiful pocket of calm at the heart of Old Delhi's mayhem, is a captivating blend of British and Islamic architectural legacies. Amidst its over 200 acre expanse, the park seamlessly weaves together nature and history, providing a serene escape where one can marvel at the ingenuity of bygone eras. Mehrauli Archaeological Park stands as a living chronicle, inviting enthusiasts to unravel the mysteries of Delhi's past within its leafy embrace.
Steeped in antiquity, this park is a treasure trove of centuries-old monuments, build across seven dynasties. The elaborate arch forms effortlessly blend the grace of Islamic design with the exacting refinement of British architectural craftsmanship. As a result the Islamic landmarks has the unique pointed (ogee style) arches, while the British intervention is indicated by the semi-circular arches.
The Logo- The logo emerges from the seamlessly interwoven tapestry of nature and history that encapsulates the essence of the Park.
The letter 'm' embodies the amalgamation of two distinct architectural (Islamic and British) styles, manifesting in the graceful arches. Together, it assumes a floral form that not only elevates the visual allure but also emphasizes the seamless coexistence of nature and archaeology embedded in its soul.
Iconography- The consistent design language was extended to the visual iconography of the monuments across the Park. Each architectural marvel was distilled to its most minimal form, skillfully depicted through the use of arches.
SEE THE FULL PROJECT AT
https://www.behance.net/gallery/218703569/Mehrauli-Archaeological-ParkWWMehrauli Archaeological Park, a beautiful pocket of calm at the heart of Old Delhi's mayhem, is a captivating blend of British and Islamic architectural legacies. Amidst its over 200 acre expanse, the park seamlessly weaves together nature and history, providing a serene escape where one can marvel…
Popcorn
SEE THE FULL PROJECT AT
https://www.behance.net/gallery/173042111/PopCorn
graphicdesigner illustrator posterdesign childrenbookillustration comicsart popartSEE THE FULL PROJECT AT
https://www.behance.net/gallery/173042111/PopCorn
graphicdesigner illustrator posterdesign childrenbookillustration comicsart popartWWSEE THE FULL PROJECT AT
https://www.behance.net/gallery/173042111/PopCorn
graphicdesigner illustrator posterdesign childrenbookillustration comicsart popart
Primetime Nostalgia
Stroll into the past with a poster project that treasures prime time nostalgia and the 90's vibe.
SEE THE FULL PROJECT AT
https://www.behance.net/gallery/218634183/Primetime-Nostalgia
graphicdesigner illustrator posterdesign childrenbookillustration comicsart popartStroll into the past with a poster project that treasures prime time nostalgia and the 90's vibe.
SEE THE FULL PROJECT AT
https://www.behance.net/gallery/218634183/Primetime-Nostalgia
graphicdesigner illustrator posterdesign childrenbookillustration comicsart popartWWStroll into the past with a poster project that treasures prime time nostalgia and the 90's vibe.
SEE THE FULL PROJECT AT
https://www.behance.net/gallery/218634183/Primetime-Nostalgia
graphicdesigner illustrator posterdesign childrenbookillustration comicsart popart
भयkhana lI
presence of ghosts and spirits that haunt the cultural tapestry of India.
SEE THE FULL PROJECT AT
https://www.behance.net/gallery/173040875/khana-ll
graphicdesigner illustrator posterdesign childrenbookillustration comicsart popartpresence of ghosts and spirits that haunt the cultural tapestry of India.
SEE THE FULL PROJECT AT
https://www.behance.net/gallery/173040875/khana-ll
graphicdesigner illustrator posterdesign childrenbookillustration comicsart popartWWpresence of ghosts and spirits that haunt the cultural tapestry of India.
SEE THE FULL PROJECT AT
https://www.behance.net/gallery/173040875/khana-ll
graphicdesigner illustrator posterdesign childrenbookillustration comicsart popart
Children Of Ray
As a tribute to Satyajit Ray's cinematic legacy, this art project features portraits of beloved child characters from Ray's iconic films, capturing their innocence and wonder.
SEE THE FULL PROJECT AT
https://www.behance.net/gallery/173044413/Children-Of-Ray
graphicdesigner illustrator…As a tribute to Satyajit Ray's cinematic legacy, this art project features portraits of beloved child characters from Ray's iconic films, capturing their innocence and wonder.
SEE THE FULL PROJECT AT
https://www.behance.net/gallery/173044413/Children-Of-Ray
graphicdesigner illustrator posterdesign childrenbookillustrationWWAs a tribute to Satyajit Ray's cinematic legacy, this art project features portraits of beloved child characters from Ray's iconic films, capturing their innocence and wonder.
SEE THE FULL PROJECT AT
https://www.behance.net/gallery/173044413/Children-Of-Ray
graphicdesigner illustrator posterdesig…
Devi
A vibrant illustration project showcasing the Indian goddesses from the 'Dasa Mahavidya' each embodying unique spiritual qualities and symbols, blending mythology, mysticism, and cultural richness in stunning visuals.
SEE THE FULL PROJECT AT…A vibrant illustration project showcasing the Indian goddesses from the 'Dasa Mahavidya' each embodying unique spiritual qualities and symbols, blending mythology, mysticism, and cultural richness in stunning visuals.
SEE THE FULL PROJECT AT https://www.behance.net/gallery/218632663/The-Devi-Series
graphicdesigner illustratorWWA vibrant illustration project showcasing the Indian goddesses from the 'Dasa Mahavidya' each embodying unique spiritual qualities and symbols, blending mythology, mysticism, and cultural richness in stunning visuals.
SEE THE FULL PROJECT AT https://www.behance.net/gallery/218632663/The-D…
Bhaikhana - The Museum Of Bollywood Ghouls And Creeps
From the terrifying Bhoot to the eerie Chudail, with spine-tingling Atmas to hair-raising thrills of Raat,
SEE THE FULL PROJECT AT
https://www.behance.net/gallery/173036503/khana
discover the otherworldly creatures that have haunted the silver screen for decades.…From the terrifying Bhoot to the eerie Chudail, with spine-tingling Atmas to hair-raising thrills of Raat,
SEE THE FULL PROJECT AT
https://www.behance.net/gallery/173036503/khana
discover the otherworldly creatures that have haunted the silver screen for decades. graphicdesigner illustrator poster ComicsartWWFrom the terrifying Bhoot to the eerie Chudail, with spine-tingling Atmas to hair-raising thrills of Raat,
SEE THE FULL PROJECT AT
https://www.behance.net/gallery/173036503/khana
discover the otherworldly creatures that have haunted the silver screen for decades. graphicdesign…
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