I'm a passionate results-driven marketing professional with 6 years of experience in corporate communications, digital marketing, and brand strategy. Proven track record in managing campaigns across various media, enhancing brand reputation, and driving engagement and growth with a particular expertise in search engine marketing (SEM). In my previous role, I created and managed social media ad campaigns primarily on Facebook, Instagram, and LinkedIn. On Facebook and Instagram, I used Facebook Ads Manager to design targeted campaigns, optimize ad placements, and analyze performance metrics. For LinkedIn, I leveraged the Campaign Manager to target professionals based on industry and job function. One notable success was a Facebook and Instagram campaign where I implemented a strategy focusing on audience segmentation and A/B testing. This approach led to a 40% increase in engagement and a 25% boost in conversions over a two-month period. Additionally, a LinkedIn campaign I managed for a B2B client resulted in a 5x return on ad spend and significantly increased qualified leads.

Ushna Zubair

I'm a passionate results-driven marketing professional with 6 years of experience in corporate communications, digital marketing, and brand strategy. Proven track record in managing campaigns across various media, enhancing brand reputation, and driving engagement and growth with a particular expertise in search engine marketing (SEM). In my previous role, I created and managed social media ad campaigns primarily on Facebook, Instagram, and LinkedIn. On Facebook and Instagram, I used Facebook Ads Manager to design targeted campaigns, optimize ad placements, and analyze performance metrics. For LinkedIn, I leveraged the Campaign Manager to target professionals based on industry and job function. One notable success was a Facebook and Instagram campaign where I implemented a strategy focusing on audience segmentation and A/B testing. This approach led to a 40% increase in engagement and a 25% boost in conversions over a two-month period. Additionally, a LinkedIn campaign I managed for a B2B client resulted in a 5x return on ad spend and significantly increased qualified leads.

Available to hire

I’m a passionate results-driven marketing professional with 6 years of experience in corporate communications, digital marketing, and brand strategy. Proven track record in managing campaigns across various media, enhancing brand reputation, and driving engagement and growth with a particular expertise in search engine marketing (SEM).
In my previous role, I created and managed social media ad campaigns primarily on Facebook, Instagram, and LinkedIn. On Facebook and Instagram, I used Facebook Ads Manager to design targeted campaigns, optimize ad placements, and analyze performance metrics. For LinkedIn, I leveraged the Campaign Manager to target professionals based on industry and job function.

One notable success was a Facebook and Instagram campaign where I implemented a strategy focusing on audience segmentation and A/B testing. This approach led to a 40% increase in engagement and a 25% boost in conversions over a two-month period. Additionally, a LinkedIn campaign I managed for a B2B client resulted in a 5x return on ad spend and significantly increased qualified leads.

See more

Skills

See more

Experience Level

Mailchimp
Expert
YouTube
Expert
WhatsApp
Expert
Twitter Ads
Expert
Twitter
Expert
Tiktok
Expert
Social Media Design
Expert
Short Film
Expert
Promo Video
Expert
Presentation Design
Expert
Pitch Deck
Expert
Pinterest
Expert
Microsoft Word
Expert
Microsoft Office
Expert
Microsoft Excel
Expert
Adobe Photoshop
Expert
LinkedIn
Expert
Instagram API
Expert
Instagram
Expert
Google Cloud
Expert
Facebook API
Expert
Facebook
Expert
Email Marketing
Expert
CRM
Expert
Corporate Video
Expert
Copywriting
Expert
Canva
Expert
Branding
Expert
Adobe Premiere Pro
Expert
AI Chatbot
Intermediate
See more

Language

English
Fluent
Urdu
Fluent

Education

Masters of Arts at Queen Mary University of London
August 1, 2017 - October 31, 2018
Theatre and Performance
Bachelors of Arts at Beaconhouse National University
September 2, 2013 - August 31, 2017
Filmmaking

Qualifications

Add your qualifications or awards here.

Industry Experience

Non-Profit Organization, Media & Entertainment, Real Estate & Construction, Other