With over ten years of experience in graphic design, I have developed a versatile portfolio of print and digital media projects for various business needs. I specialize in UX design, presentation design, and online marketing, creating compelling visuals and content that communicate effectively and engage the target audience.
WORK HISTORY
Freelance UX Designer
Creative Circle | Oct 2014 - Present | Dallas, Texas
• Engaged in a collaborative effort to redesign digital forms, resulting in a 30% reduction in end-user errors.
• Implemented training materials and onboarding assets to enable fluidity and shared knowledgebases between (B2B) business partnerships.
• Building working relationships with Creative Circle clients through strategic consultancy, advisement, and execution.
Graphic Designer / Social Media Manager
BrandEQ Group | Nov 2021 - June 2022 | Ontario, Canada
• Collaborative Social Media Strategies Development with the BrandEQ team to establish measurable goals of clients resulting in revamping social media accounts, and improving user engagement by over 60%.
• Streamlined engagement channels between audience and brand to provide consistency, and promptly replied to inquiries, and issues resulting in an increased client retention rate of 90%.
• Developed a digital marketing strategy that resulted in a 25% increase in online engagement.
Marketing Manager / Graphic Designer
Ethel’s Pharmacy | Aug 2017 - June 2021 | Grand Prairie, Texas
• Created Brand Identity, and developed a multimedia Marketing Strategy that distinguished the startup as a community resource in a competitive market.
• Developed outreach initiatives through collaboration with local organizations and businesses to facilitate qualitative relationships to better access the specific needs of our community, and increase new patient acquisition, retention, and analysis of their improved overall health.
• Grew the company’s patient base from 0 to 1,000+ in less than a year.
EDUCATION
University of Louisville
Bachelor of Arts (BA), Fine and Studio Arts, 1995 - 02/1999
Brown Mackie College
Associates, Graphic Design, 2007 - 2010
Western Hills High School
Diploma, 1991 - 1995
SKILLS
• Experience with Adobe Creative Cloud: Adobe Acrobat, InDesign, Photoshop, Illustrator, and Premiere Pro.
• Microsoft Office Suite: Excel, Word, and Outlook Express in both PC and Mac environments including Google G Suite.
• Years of experience in Print Media Design (flyers, brochures, catalogs, signs, banners, RFPs, etc.).
• Social Media Creation and Management
Skills
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Education
Qualifications
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