I am a highly driven digital marketer with nine years of global experience. My experience has grown me to be an all-around expert, understanding the expectations of the field. Daily engaging with different phases of the customer journey I have led a wide range of digital marketing to achieve their KPIs.

Yuriko Yoshida

I am a highly driven digital marketer with nine years of global experience. My experience has grown me to be an all-around expert, understanding the expectations of the field. Daily engaging with different phases of the customer journey I have led a wide range of digital marketing to achieve their KPIs.

Available to hire

I am a highly driven digital marketer with nine years of global experience. My experience has grown me to be an all-around expert, understanding the expectations of the field. Daily engaging with different phases of the customer journey I have led a wide range of digital marketing to achieve their KPIs.

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Experience Level

Facebook
Expert
Facebook Ads
Expert
Freelance Gig
Expert
Google Ads
Expert
Instagram
Expert
Tiktok
Expert
Twitter
Expert
Twitter Ads
Expert

Language

Japanese
Fluent
English
Fluent

Education

Add your educational history here.

Qualifications

Digital Marketing Specialist
June 1, 2019 - November 3, 2023
Project-based consultancy and strategy development and expand the business through digital marketing for various international clients. Highlight the skills I offer to the company: - Develop an overall digital marketing strategy - Management and development of every paid social ad, PPC, SEM, DSP and organic submission SEM: Google, Yahoo, Amazon, BingAd DSP: The Trade Desk, Amazon, Display & Video 360 Google, Criteo, MicroAd, Logicad SNS Organic/Paid: Facebook/Instagram, Twitter, Linkedin, LINE, TikTok, YouTube - Manage and develop an influencer marketing - Identify new tactics for customer acquisition strategy, revenue growth and retention - Increase customer awareness and conversions, ROAS - Test, analyse and optimise campaigns, providing data-driven insights to maximise performance - Manage marketing spend, including strategy, planning and execution of marketing activities across each channel - Digital content strategy and planning - Adjust marketing channel bidding strategies and targeting, technical execution - Drive innovation using the latest technologies, analytics and optimisation processes - Share progress and final reports - Website traffic analysis with focusing on media transition users - Creative and content analysis - Website pixel management (Google tag management) - Social media management - Copywriting, localisation - Translation - Coaching marketing to the client's internal team - Market research
Digital Strategy Planner
September 1, 2018 - May 31, 2019
- Develop an overall digital marketing strategy - Management and development of every paid social ad, PPC, SEM, DSP and organic submission SEM: Google, Yahoo, Amazon, BingAd DSP: The Trade Desk, Amazon, Display & Video 360 Google, Criteo, MicroAd, Logicad SNS Organic/Paid: Facebook/Instagram, Twitter, Linkedin, LINE, TikTok, YouTube - Manage and develop an influencer marketing - Adjust marketing channel bidding strategies and targeting, technical execution - Drive innovation using the latest technologies, analytics and optimisation processes - Share progress and final reports - Website traffic analysis with focusing on media transition users - Creative and content analysis - Customised marketing and PR strategy based on the client's needs. Design and launch several marketing strategy campaigns. - Led the winning pitch resulting in revenue of 420K € for IPG. - Grew Instagram following from 8K to 20K by engaging with the community, and building a strong industry network.

Industry Experience

Education, Gaming, Government, Consumer Goods, Media & Entertainment, Healthcare, Retail, Software & Internet, Travel & Hospitality, Other

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