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Results-focused performance marketing team lead with 9+ years experience, adept at propelling business growth through the strategic deployment of online media. I have developed and implemented digital marketing strategies for both long-term and short-term goals, across a variety of industries and verticals, such as platforms and online marketplaces, recruitment, real estate and property investment, cryptocurrency exchanges, and e-commerce. Proficient in various paid and organic acquisition channels including paid search, paid social, display, programmatic, video, native, email, and mobile app advertising, across multiple markets in APAC, EMEA, and LATAM, with budgets ranging from shoestring to eight figure. Dual Australian & UK national. Key skills: Performance marketing ▪ Strategy, execution, & optimization for search, social, display, programmatic, native, and app ▪ On-page, off-page, technical SEO, ASO, including keyword research & analysis ▪ Content marketing strategy, optimization & generation of web content, landing pages, case studies, whitepapers, blogs, op-eds, etc. Acquisition & retention strategy ▪ Growth models, forecasting, budgeting, and KPI setting ▪ CRM strategy, automation, segmentation, and personalisation ▪ CRO, through qualitative and quantitative testing, via surveys, interviews, content enhancements, localisation, A/B testing, and UX improvements Analytics implementation and auditing ▪ Marketing attribution, channel-specific metrics, event tracking, tag management, website, user, and campaign data analytics strategies ▪ Selection of AdTech and MarTech stack, alongside data extraction, aggregation and dashboard building ▪ Agency procurement, management, and transition to/from in-house Tools: Excel, Looker, Looker Studio, PowerBI, Tableau, Supermetrics, Zapier, Google Analytics, Optimizely, Appsflyer, Adjust, Smartly, Meta/Facebook Business Manager, Google Marketing Platform (Tag Manager, SA360, DV360, Google Ads, Campaign Manager), Twitter/X/Wise.Blue, Outbrain, Bing/Microsoft Ads, Yahoo Gemini, Apple Search Ads, LinkedIn, TikTok, Reddit, Snapchat, Salesforce, HubSpot, Dynamics, SEMrush, Ahrefs, Mailchimp, Iterable, etc. Certifications: Google Ads Certification, Google Analytics Certification, Microsoft Advertising Certification, Meta Marketing Analytics Certification, Growth Marketing Certification by CXL, Conversion Rate Optimisation by Growth Tribe, etc.…Results-focused performance marketing team lead with 9+ years experience, adept at propelling business growth through the strategic deployment of online media. I have developed and implemented digital marketing strategies for both long-term and short-term goals, across a variety of industries and verticals, such as platforms and online marketplaces, recruitment, real estate and property investment, cryptocurrency exchanges, and e-commerce. Proficient in various paid and organic acquisition channels including paid search, paid social, display, programmatic, video, native, email, and mobile app advertising, across multiple markets in APAC, EMEA, and LATAM, with budgets ranging from shoestring to eight figure. Dual Australian & UK national. Key skills: Performance marketing ▪ Strategy, execution, & optimization for search, social, display, programmatic, native, and app ▪ On-page, off-page, technical SEO, ASO, including keyword research & analysis ▪ Content marketing strategy, optimization & generation of web content, landing pages, case studies, whitepapers, blogs, op-eds, etc. Acquisition & retention strategy ▪ Growth models, forecasting, budgeting, and KPI setting ▪ CRM strategy, automation, segmentation, and personalisation ▪ CRO, through qualitative and quantitative testing, via surveys, interviews, content enhancements, localisation, A/B testing, and UX improvements Analytics implementation and auditing ▪ Marketing attribution, channel-specific metrics, event tracking, tag management, website, user, and campaign data analytics strategies ▪ Selection of AdTech and MarTech stack, alongside data extraction, aggregation and dashboard building ▪ Agency procurement, management, and transition to/from in-house Tools: Excel, Looker, Looker Studio, PowerBI, Tableau, Supermetrics, Zapier, Google Analytics, Optimizely, Appsflyer, Adjust, Smartly, Meta/Facebook Business Manager, Google Marketing Platform (Tag Manager, SA360, DV360, Google Ads, Campaign Manager), Twitter/X/Wise.Blue, Outbrain, Bing/Microsoft Ads, Yahoo Gemini, Apple Search Ads, LinkedIn, TikTok, Reddit, Snapchat, Salesforce, HubSpot, Dynamics, SEMrush, Ahrefs, Mailchimp, Iterable, etc. Certifications: Google Ads Certification, Google Analytics Certification, Microsoft Advertising Certification, Meta Marketing Analytics Certification, Growth Marketing Certification by CXL, Conversion Rate Optimisation by Growth Tribe, etc.

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Results-focused performance marketing team lead with 9+ years experience, adept at propelling business growth through the strategic deployment of online media. I have developed and implemented digital marketing strategies for both long-term and short-term goals, across a variety of industries and verticals, such as platforms and online marketplaces, recruitment, real estate and property investment, cryptocurrency exchanges, and e-commerce. Proficient in various paid and organic acquisition channels including paid search, paid social, display, programmatic, video, native, email, and mobile app advertising, across multiple markets in APAC, EMEA, and LATAM, with budgets ranging from shoestring to eight figure. Dual Australian & UK national. Key skills: Performance marketing ▪ Strategy, execution, & optimization for search, social, display, programmatic, native, and app ▪ On-page, off-page, technical SEO, ASO, including keyword research & analysis ▪ Content marketing strategy, optimization & generation of web content, landing pages, case studies, whitepapers, blogs, op-eds, etc. Acquisition & retention strategy ▪ Growth models, forecasting, budgeting, and KPI setting ▪ CRM strategy, automation, segmentation, and personalisation ▪ CRO, through qualitative and quantitative testing, via surveys, interviews, content enhancements, localisation, A/B testing, and UX improvements Analytics implementation and auditing ▪ Marketing attribution, channel-specific metrics, event tracking, tag management, website, user, and campaign data analytics strategies ▪ Selection of AdTech and MarTech stack, alongside data extraction, aggregation and dashboard building ▪ Agency procurement, management, and transition to/from in-house Tools: Excel, Looker, Looker Studio, PowerBI, Tableau, Supermetrics, Zapier, Google Analytics, Optimizely, Appsflyer, Adjust, Smartly, Meta/Facebook Business Manager, Google Marketing Platform (Tag Manager, SA360, DV360, Google Ads, Campaign Manager), Twitter/X/Wise.Blue, Outbrain, Bing/Microsoft Ads, Yahoo Gemini, Apple Search Ads, LinkedIn, TikTok, Reddit, Snapchat, Salesforce, HubSpot, Dynamics, SEMrush, Ahrefs, Mailchimp, Iterable, etc. Certifications: Google Ads Certification, Google Analytics Certification, Microsoft Advertising Certification, Meta Marketing Analytics Certification, Growth Marketing Certification by CXL, Conversion Rate Optimisation by Growth Tribe, etc.…Results-focused performance marketing team lead with 9+ years experience, adept at propelling business growth through the strategic deployment of online media. I have developed and implemented digital marketing strategies for both long-term and short-term goals, across a variety of industries and verticals, such as platforms and online marketplaces, recruitment, real estate and property investment, cryptocurrency exchanges, and e-commerce. Proficient in various paid and organic acquisition channels including paid search, paid social, display, programmatic, video, native, email, and mobile app advertising, across multiple markets in APAC, EMEA, and LATAM, with budgets ranging from shoestring to eight figure. Dual Australian & UK national. Key skills: Performance marketing ▪ Strategy, execution, & optimization for search, social, display, programmatic, native, and app ▪ On-page, off-page, technical SEO, ASO, including keyword research & analysis ▪ Content marketing strategy, optimization & generation of web content, landing pages, case studies, whitepapers, blogs, op-eds, etc. Acquisition & retention strategy ▪ Growth models, forecasting, budgeting, and KPI setting ▪ CRM strategy, automation, segmentation, and personalisation ▪ CRO, through qualitative and quantitative testing, via surveys, interviews, content enhancements, localisation, A/B testing, and UX improvements Analytics implementation and auditing ▪ Marketing attribution, channel-specific metrics, event tracking, tag management, website, user, and campaign data analytics strategies ▪ Selection of AdTech and MarTech stack, alongside data extraction, aggregation and dashboard building ▪ Agency procurement, management, and transition to/from in-house Tools: Excel, Looker, Looker Studio, PowerBI, Tableau, Supermetrics, Zapier, Google Analytics, Optimizely, Appsflyer, Adjust, Smartly, Meta/Facebook Business Manager, Google Marketing Platform (Tag Manager, SA360, DV360, Google Ads, Campaign Manager), Twitter/X/Wise.Blue, Outbrain, Bing/Microsoft Ads, Yahoo Gemini, Apple Search Ads, LinkedIn, TikTok, Reddit, Snapchat, Salesforce, HubSpot, Dynamics, SEMrush, Ahrefs, Mailchimp, Iterable, etc. Certifications: Google Ads Certification, Google Analytics Certification, Microsoft Advertising Certification, Meta Marketing Analytics Certification, Growth Marketing Certification by CXL, Conversion Rate Optimisation by Growth Tribe, etc.

Available to hire

Results-focused performance marketing team lead with 9+ years experience, adept at propelling business growth through the strategic deployment of online media. I have developed and implemented digital marketing strategies for both long-term and short-term goals, across a variety of industries and verticals, such as platforms and online marketplaces, recruitment, real estate and property investment, cryptocurrency exchanges, and e-commerce.

Proficient in various paid and organic acquisition channels including paid search, paid social, display, programmatic, video, native, email, and mobile app advertising, across multiple markets in APAC, EMEA, and LATAM, with budgets ranging from shoestring to eight figure. Dual Australian & UK national.

Key skills:

Performance marketing
▪ Strategy, execution, & optimization for search, social, display, programmatic, native, and app
▪ On-page, off-page, technical SEO, ASO, including keyword research & analysis
▪ Content marketing strategy, optimization & generation of web content, landing pages, case studies, whitepapers, blogs, op-eds, etc.

Acquisition & retention strategy
▪ Growth models, forecasting, budgeting, and KPI setting
▪ CRM strategy, automation, segmentation, and personalisation
▪ CRO, through qualitative and quantitative testing, via surveys, interviews, content enhancements, localisation, A/B testing, and UX improvements

Analytics implementation and auditing
▪ Marketing attribution, channel-specific metrics, event tracking, tag management, website, user, and campaign data analytics strategies
▪ Selection of AdTech and MarTech stack, alongside data extraction, aggregation and dashboard building
▪ Agency procurement, management, and transition to/from in-house

Tools: Excel, Looker, Looker Studio, PowerBI, Tableau, Supermetrics, Zapier, Google Analytics, Optimizely, Appsflyer, Adjust, Smartly, Meta/Facebook Business Manager, Google Marketing Platform (Tag Manager, SA360, DV360, Google Ads, Campaign Manager), Twitter/X/Wise.Blue, Outbrain, Bing/Microsoft Ads, Yahoo Gemini, Apple Search Ads, LinkedIn, TikTok, Reddit, Snapchat, Salesforce, HubSpot, Dynamics, SEMrush, Ahrefs, Mailchimp, Iterable, etc.

Certifications: Google Ads Certification, Google Analytics Certification, Microsoft Advertising Certification, Meta Marketing Analytics Certification, Growth Marketing Certification by CXL, Conversion Rate Optimisation by Growth Tribe, etc.