Born in 1975 in Panama City, I run Tierra Roja Music, a Music Production Agency and Recording Studio specializing in Sound Design and Audio Branding. With over 20 years of experience, I've worked as an artist, cultural manager, musician, engineer, producer, and audiovisual director. I have a strong background in musical theater, television, live shows, music production, artist development, film, and advertising. I have had the privilege to collaborate with renowned artists from Panama and internationally, and have composed music for films, musicals, and documentaries. I also have extensive experience in sound architecture for advertising jingles and brand sound design. My career is fueled by my passion for music and creative storytelling through sound across various media.

Alejandro Lagrotta

Born in 1975 in Panama City, I run Tierra Roja Music, a Music Production Agency and Recording Studio specializing in Sound Design and Audio Branding. With over 20 years of experience, I've worked as an artist, cultural manager, musician, engineer, producer, and audiovisual director. I have a strong background in musical theater, television, live shows, music production, artist development, film, and advertising. I have had the privilege to collaborate with renowned artists from Panama and internationally, and have composed music for films, musicals, and documentaries. I also have extensive experience in sound architecture for advertising jingles and brand sound design. My career is fueled by my passion for music and creative storytelling through sound across various media.

Available to hire

Born in 1975 in Panama City, I run Tierra Roja Music, a Music Production Agency and Recording Studio specializing in Sound Design and Audio Branding. With over 20 years of experience, I’ve worked as an artist, cultural manager, musician, engineer, producer, and audiovisual director. I have a strong background in musical theater, television, live shows, music production, artist development, film, and advertising.

I have had the privilege to collaborate with renowned artists from Panama and internationally, and have composed music for films, musicals, and documentaries. I also have extensive experience in sound architecture for advertising jingles and brand sound design. My career is fueled by my passion for music and creative storytelling through sound across various media.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Director at Panama Music Academy
December 31, 2016 - July 8, 2025
Led the Panama Music Academy from 2015 to 2016, achieving national accreditation by UNIEDPA and recognition as a curricular unit endorsed by the Ministry of Education of Panama. Oversaw program development and academic excellence.
Composer, Sound Designer, Music Producer, Artist at Tierra Roja Music
January 1, 2003 - Present
Founder and operator of Tierra Roja Music, a music production agency and recording studio specializing in sound design and audio branding. Developed numerous projects in cultural management, brand identity, original music for film, musical theater, live shows, advertising, and artist development. Created soundtracks and musical scores for notable films and musicals such as Balboa The Musical and Tumbadores.
Director at Panama Music Academy
December 31, 2016 - July 28, 2025
Led the Panama Music Academy from 2015 to 2016, achieving national accreditation by UNIEDPA, establishing the Academy as a recognized curricular unit endorsed by Panama's Ministry of Education (Meduca).
Director at Panama Music Academy
December 31, 2016 - July 28, 2025
Led the Panama Music Academy (2015-2016), achieving national accreditation by UNIEDPA and making the Academy a recognized curricular unit endorsed by the Ministry of Education of Panama.

Education

Music Production Degree at London School of Sound
February 15, 2012 - December 30, 2014
Music Production with speciality on Sound Design and Film Scoring
Bachelor's Degree in Advertising at National University of Panama
January 1, 1996 - December 31, 1996
Engineering in Computer Systems at Latin University of Panama
January 1, 2001 - December 31, 2001
Audio Technology, Bass Guitar at Panama Music Academy
January 1, 2012 - December 31, 2012
Music Production and Sound Design, Acoustics at London School of Sound, London
January 1, 2014 - December 31, 2014
School Management and Supervision at Inter-American University of Distance Education
January 1, 2014 - December 31, 2014
Diploma in Theology at Hillsong Bible College, London
January 1, 2014 - December 31, 2014
Bachelor's Degree in Theology at International Institute of Theology
January 1, 2018 - December 31, 2018
Certified Black Belt in Shotokan Karate at Traditional Karate International Confederation (TKIC)
January 1, 2023 - December 31, 2023
Bachelor's Degree in Advertising at National University of Panama
January 1, 1996 - December 31, 1996
Engineering in Computer Systems at Latin University of Panama
January 1, 2001 - December 31, 2001
Audio Technology, Bass Guitar at Panama Music Academy
January 1, 2012 - December 31, 2012
Music Production and Sound Design, Acoustics at London School of Sound, London
January 1, 2014 - December 31, 2014
School Management and Supervision at Inter-American University of Distance Education
January 1, 2014 - December 31, 2014
Diploma in Theology at Hillsong Bible College, London
January 1, 2014 - December 31, 2014
Bachelor's Degree in Theology at International Institute of Theology
January 1, 2018 - December 31, 2018
Certified Black Belt in Shotokan Karate at Traditional Karate International Confederation (TKIC)
January 1, 2023 - December 31, 2023
Bachelor's Degree at National University of Panama
January 1, 1996 - December 31, 1996
Engineering in Computer Systems at Latin University of Panama
January 1, 2001 - December 31, 2001
Audio Technology, Bass Guitar at Panama Music Academy
January 1, 2012 - December 31, 2012
Music Production and Sound Design, Acoustics at London School of Sound, London
January 1, 2014 - December 31, 2014
School Management and Supervision at Inter-American University of Distance Education
January 1, 2014 - December 31, 2014
Diploma in Theology at Hillsong Bible College, London
January 1, 2014 - December 31, 2014
Bachelor's Degree in Theology at International Institute of Theology
January 1, 2018 - December 31, 2018
Bachelor's Degree at National University of Panama
January 1, 1996 - December 31, 1996
Engineering in Computer Systems at Latin University of Panama
January 1, 2001 - December 31, 2001
Audio Technology, Bass Guitar at Panama Music Academy
January 1, 2012 - December 31, 2012
Music Production and Sound Design, Acoustics at London School of Sound, London
January 1, 2014 - December 31, 2014
School Management and Supervision at Inter-American University of Distance Education
January 1, 2014 - December 31, 2014
Diploma in Theology at Hillsong Bible College, London
January 1, 2014 - December 31, 2014
Bachelor's Degree at International Institute of Theology
January 1, 2018 - December 31, 2018
Bachelor's Degree at National University of Panama
January 1, 1996 - December 31, 1996
Engineering in Computer Systems at Latin University of Panama
January 1, 2001 - December 31, 2001

Qualifications

Certified Black Belt in Shotokan Karate
January 1, 2023 - December 31, 2023
Certified Black Belt in Shotokan Karate
January 1, 2023 - December 31, 2023
Audio Technology, Bass Guitar
January 1, 2012 - December 31, 2012
Music Production and Sound Design, Acoustics
January 1, 2014 - December 31, 2014
School Management and Supervision
January 1, 2014 - December 31, 2014
Diploma in Theology
January 1, 2014 - December 31, 2014
Bachelor's Degree in Theology
January 1, 2018 - December 31, 2018
Certified Black Belt in Shotokan Karate
January 1, 2023 - December 31, 2023

Industry Experience

Media & Entertainment, Education, Government, Non-Profit Organization, Professional Services, Financial Services
    uniE608 1903 The Musical
    1903 The Musical: A musical theater production that narrates the story of Panama's separation from Colombia in 1903. This captivating show was performed at the National Theater and achieved tremendous success, with three sold-out seasons.
    uniE608 Tiempo Perfecto - Liz Grimaldo
    Tiempo Perfecto ( Perfect Time ) Original Song for the Movie "Algo Azul" Something Blue streaming on HBO and Prime Tv. videoeditor songwriting filmscoring musicproducer multi-instrumentalist