I’m a UI/UX Designer passionate about creating intuitive, user-focused interfaces and engaging visual experiences. With expertise in web, product, and graphic design, I prioritize usability and aesthetics to deliver seamless digital experiences. Additionally, my skills in motion graphics, video editing, and 2D animation allow me to bring creative concepts to life, while my background in marketing and social media design enhances brand presence across platforms. Work Experience Owner / Freelancer, Synergy Design 2023-Present Run a freelance business offering branding, web design, and digital marketing services. Create user-centered designs, manage projects end-to-end, and deliver compelling visual identities. Creative Lead, Beyond Enterprizes 2021-2023 Developed visual concepts and redesigned marketing materials to modernize the brand. Led web and product design projects, ensuring alignment with brand guidelines and customer needs. Art Director, Grup Advertising 2017-2021 Led creative projects and collaborated with cross-functional teams on impactful campaigns. Managed design systems to ensure brand consistency across multiple channels. Graphic Designer, Optical Disc Solutions 2012-2016 Created graphics for marketing campaigns and digital products. Designed brand identity systems and collaborated with product teams on user-friendly visuals.

Alexandra Prelipceanu

I’m a UI/UX Designer passionate about creating intuitive, user-focused interfaces and engaging visual experiences. With expertise in web, product, and graphic design, I prioritize usability and aesthetics to deliver seamless digital experiences. Additionally, my skills in motion graphics, video editing, and 2D animation allow me to bring creative concepts to life, while my background in marketing and social media design enhances brand presence across platforms. Work Experience Owner / Freelancer, Synergy Design 2023-Present Run a freelance business offering branding, web design, and digital marketing services. Create user-centered designs, manage projects end-to-end, and deliver compelling visual identities. Creative Lead, Beyond Enterprizes 2021-2023 Developed visual concepts and redesigned marketing materials to modernize the brand. Led web and product design projects, ensuring alignment with brand guidelines and customer needs. Art Director, Grup Advertising 2017-2021 Led creative projects and collaborated with cross-functional teams on impactful campaigns. Managed design systems to ensure brand consistency across multiple channels. Graphic Designer, Optical Disc Solutions 2012-2016 Created graphics for marketing campaigns and digital products. Designed brand identity systems and collaborated with product teams on user-friendly visuals.

Available to hire

I’m a UI/UX Designer passionate about creating intuitive, user-focused interfaces and engaging visual experiences. With expertise in web, product, and graphic design, I prioritize usability and aesthetics to deliver seamless digital experiences. Additionally, my skills in motion graphics, video editing, and 2D animation allow me to bring creative concepts to life, while my background in marketing and social media design enhances brand presence across platforms.

Work Experience
Owner / Freelancer, Synergy Design
2023-Present
Run a freelance business offering branding, web design, and digital marketing services.
Create user-centered designs, manage projects end-to-end, and deliver compelling visual identities.

Creative Lead, Beyond Enterprizes
2021-2023
Developed visual concepts and redesigned marketing materials to modernize the brand.
Led web and product design projects, ensuring alignment with brand guidelines and customer needs.

Art Director, Grup Advertising
2017-2021
Led creative projects and collaborated with cross-functional teams on impactful campaigns.
Managed design systems to ensure brand consistency across multiple channels.

Graphic Designer, Optical Disc Solutions
2012-2016
Created graphics for marketing campaigns and digital products.
Designed brand identity systems and collaborated with product teams on user-friendly visuals.

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Skills

We
Web Design
UI
Pr
Product Design
Ap
App Design
Pr
Presentation Design
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Experience Level

Web Design
Expert
UI
Expert
Product Design
Expert
App Design
Expert
Presentation Design
Expert
Advert Design
Expert
Infographic
Expert
Video Advert
Expert
Motion Graphic
Intermediate
2D Animation
Intermediate

Language

English
Fluent
Romanian, Moldavian, Moldovan
Fluent
French
Beginner

Education

Doctorate in Sociology at National University of Political Studies and Public Administration
September 10, 2012 - June 19, 2015
MA in Architecture at Ion Mincu University of Architecture and Urban Planning
October 4, 2004 - June 24, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Healthcare, Real Estate & Construction
    uniE621 On Target AI
    On Target AI automates customer research for marketers, streamlining the collection of insights from reviews, surveys, and transcripts. Its AI analyzes feedback to help create high-converting copy using customer language. For On Target AI, I designed key webpages and user interfaces, improving usability and maintaining brand consistency. I created intuitive user flows and produced graphic elements, contributing to a cohesive look. I also developed interactive prototypes to demonstrate functionality, playing a vital role in investor presentations by showcasing the platform’s value and user experience. I designed social media visuals that aligned with the brand's identity and messaging. My goal was to create eye-catching, cohesive designs that would engage the audience across various platforms like LinkedIn, Facebook, and Instagram. These visuals helped communicate the platform's value, from its AI-powered customer insights to its ability to streamline the copywriting process. I created detailed prototypes to bring the product to life, allowing my client to showcase it to potential investors. These prototypes provide a functional, realistic preview of your concept, helping you demonstrate its value and usability. By visually and interactively presenting your product, you can make a stronger case for investment, showing its potential and gaining early feedback to refine it further. webdesigner videoeditor prototyping
    uniE621 Knightsbridge Foreign Exchange Inc.
    Knightsbridge Foreign Exchange or Knightsbridge FX is a Canadian foreign exchange company in Toronto, Ontario that provides extensive currency exchange services to customers across Canada. As the UI/UX designer for Knightsbridge Foreign Exchange's app, I was responsible for designing and enhancing the user experience across both their mobile application and website. My role involved creating intuitive user flows and corresponding screens that aligned with the company's goals and the needs of their Canadian customer base, simplifying currency exchange processes for both individual and business users. Additionally, I crafted all visual assets for the company's social media platforms and designed their online and offline ads, ensuring brand consistency and a cohesive visual identity across all touchpoints. My work helped improve the overall user experience, drive engagement, and support KnightsbridgeFX’s mission of offering seamless currency exchange services across Canada. I took the lead on designing their website to create a more streamlined and user-friendly experience. My focus was on optimizing the user interface for ease of navigation and ensuring that the currency exchange process was intuitive and accessible for all visitors. I developed clear user flows and designed responsive, visually appealing layouts that enhanced usability on both desktop and mobile platforms. By aligning the design with KnightsbridgeFX’s brand and customer needs, I helped improve conversion rates, user engagement, and overall satisfaction, making it easier for customers across Canada to access and utilize Knightsbridge's currency exchange services. For their financial app, I focused on creating a user experience that simplified the currency exchange process. My primary responsibility was designing clear, logical user flows that made it easy for customers to navigate the app, from checking live exchange rates to completing transactions. I streamlined complex actions like currency conversions and transaction tracking into intuitive steps, ensuring users could quickly and effortlessly complete tasks. By prioritizing ease of use and reducing friction in the customer journey, I enhanced the app’s functionality, making it more accessible and efficient for a wide range of users, ultimately improving customer satisfaction and engagement. webdesigner UI UX productdesign graphicdesigner socialmediadesigner
    uniE621 Prima Locatie
    For the Primalocatie.ro real estate website, I managed the entire design process from start to finish, ensuring a seamless user experience and intuitive interface. My responsibilities included conducting thorough research to understand user needs and industry best practices, which guided the website’s overall structure and design. I focused heavily on UX and UI design, creating user-centric experiences that made property searches simple and enjoyable. In addition to the website design, I developed the brand guides, establishing visual standards for the site's design elements, including typography, color schemes, and logo usage. These brand guidelines ensured consistency across all digital and print materials, reinforcing Primalocatie’s identity. I also mapped user flows, wireframed the site’s layout, and optimized it for both desktop and mobile devices. My work ensured that every detail of the website—from property search filters to responsive design—was crafted to enhance usability and align with both the user and business needs. This holistic approach significantly improved the overall user experience and strengthened the brand’s presence across all touchpoints. webdesigner UX UI projectmanagement