With core competencies in Adobe InDesign, Photoshop, and Illustrator, Alexis has been specializing in design on multiple mediums for over almost 20 years. Having specialized in print & publishing design, as well as packaging, she holds over a dozen international awards in art & design. When working with a freelancer, it's always important to know they have the skill set to communicate the design in a timely and ethical manner, and she has resume to match. She offers a wide scope of experience and talent to any creative project. As a designer, she strives to meet the client's goal with the look and feel of the design, so her scope of work is broad. As a writer, she has over 500 published articles in print and online. With a proven track record in leadership and training, Alexis has worked with teams in a wide variety of industries and can create a look to reflect the brand. Freelance Graphic Designer, Art Director, Published Writer, Packaging, Branding Souzamaphone Marketing LLC (Owner, Freelance Design Studio) March 2008 - Present MAJOR/ONGOING CLIENTS INCLUDE: Art Director, Senior Graphic Designer, Copywriter, PR Puro Nitro Flash-Brew Coffee, June 2023 - Present Alamo Beer Company, December 2022 - Present Rootstock Ciders (NY), January 2023 - May 2023 Canvino Wines (CA) Puro Nitro Coffee April 2023 - Present ShotGun Ranchwater and Beer (TX), May 2023 - Present V!VA Beer (TX), September 2023 - Present Contract Graphic Designer - Pape-Dawson Magazine, Newsletter, Presentations, Pape-Dawson Engineers (TX, LA) Jan. 2021 - Present Art Director, Senior Graphic Designer, Copywriter Puresolspa & Salt Cave at Tapatio Springs Resort December 2019 - March 2021 Creative Director, Marketing & Sales, Copywriter, Commercial Video & Editing Saltcave ProDesign January 2020 - March 2021 Graphic Designer, Logo/Branding, Packaging, Outdoor Environmental Design SAD Juice Bar, Poland January 2020 - March 2021 Art Director, Senior Graphic Designer of Magazine City Of Schertz, September 2008 - September 2019 Graphic Designer, Logo, Branding, Packaging, Publication Design LeapFrog Marketing & Design, February 2010 - Present Graphic Designer, Layout Design Hill Country Wedding Magazine, January 2015 - April 2020 Graphic Designer, Special Event Design & Branding, City Newsletter City Of Balcones Heights, December 2015 - Present Packaging Designer Medicure Organics, April 2020 - Present Freelance Graphic Designer and Copywriter Luxury Real Estate Services, LLC, March 2020 - Present Affiliations: American Marketing Association - San Antonio, American Advertising Federation, Public Relations Society of America, Associated Press, Graphic Artists’Guild, AIGA, CPG Start Up, Awards: 2024 Platinum Crushie from international Craft Brewers Marketing Awards for Best Brand Refresh Design: Alamo Beer Co. For more information, you can see my website at souzamaphone.com.…With core competencies in Adobe InDesign, Photoshop, and Illustrator, Alexis has been specializing in design on multiple mediums for over almost 20 years. Having specialized in print & publishing design, as well as packaging, she holds over a dozen international awards in art & design. When working with a freelancer, it's always important to know they have the skill set to communicate the design in a timely and ethical manner, and she has resume to match. She offers a wide scope of experience and talent to any creative project. As a designer, she strives to meet the client's goal with the look and feel of the design, so her scope of work is broad. As a writer, she has over 500 published articles in print and online. With a proven track record in leadership and training, Alexis has worked with teams in a wide variety of industries and can create a look to reflect the brand. Freelance Graphic Designer, Art Director, Published Writer, Packaging, Branding Souzamaphone Marketing LLC (Owner, Freelance Design Studio) March 2008 - Present MAJOR/ONGOING CLIENTS INCLUDE: Art Director, Senior Graphic Designer, Copywriter, PR Puro Nitro Flash-Brew Coffee, June 2023 - Present Alamo Beer Company, December 2022 - Present Rootstock Ciders (NY), January 2023 - May 2023 Canvino Wines (CA) Puro Nitro Coffee April 2023 - Present ShotGun Ranchwater and Beer (TX), May 2023 - Present V!VA Beer (TX), September 2023 - Present Contract Graphic Designer - Pape-Dawson Magazine, Newsletter, Presentations, Pape-Dawson Engineers (TX, LA) Jan. 2021 - Present Art Director, Senior Graphic Designer, Copywriter Puresolspa & Salt Cave at Tapatio Springs Resort December 2019 - March 2021 Creative Director, Marketing & Sales, Copywriter, Commercial Video & Editing Saltcave ProDesign January 2020 - March 2021 Graphic Designer, Logo/Branding, Packaging, Outdoor Environmental Design SAD Juice Bar, Poland January 2020 - March 2021 Art Director, Senior Graphic Designer of Magazine City Of Schertz, September 2008 - September 2019 Graphic Designer, Logo, Branding, Packaging, Publication Design LeapFrog Marketing & Design, February 2010 - Present Graphic Designer, Layout Design Hill Country Wedding Magazine, January 2015 - April 2020 Graphic Designer, Special Event Design & Branding, City Newsletter City Of Balcones Heights, December 2015 - Present Packaging Designer Medicure Organics, April 2020 - Present Freelance Graphic Designer and Copywriter Luxury Real Estate Services, LLC, March 2020 - Present Affiliations: American Marketing Association - San Antonio, American Advertising Federation, Public Relations Society of America, Associated Press, Graphic Artists’Guild, AIGA, CPG Start Up, Awards: 2024 Platinum Crushie from international Craft Brewers Marketing Awards for Best Brand Refresh Design: Alamo Beer Co. For more information, you can see my website at souzamaphone.com.WWW…
With core competencies in Adobe InDesign, Photoshop, and Illustrator, Alexis has been specializing in design on multiple mediums for over almost 20 years. Having specialized in print & publishing design, as well as packaging, she holds over a dozen international awards in art & design. When working with a freelancer, it's always important to know they have the skill set to communicate the design in a timely and ethical manner, and she has resume to match. She offers a wide scope of experience and talent to any creative project. As a designer, she strives to meet the client's goal with the look and feel of the design, so her scope of work is broad. As a writer, she has over 500 published articles in print and online. With a proven track record in leadership and training, Alexis has worked with teams in a wide variety of industries and can create a look to reflect the brand. Freelance Graphic Designer, Art Director, Published Writer, Packaging, Branding Souzamaphone Marketing LLC (Owner, Freelance Design Studio) March 2008 - Present MAJOR/ONGOING CLIENTS INCLUDE: Art Director, Senior Graphic Designer, Copywriter, PR Puro Nitro Flash-Brew Coffee, June 2023 - Present Alamo Beer Company, December 2022 - Present Rootstock Ciders (NY), January 2023 - May 2023 Canvino Wines (CA) Puro Nitro Coffee April 2023 - Present ShotGun Ranchwater and Beer (TX), May 2023 - Present V!VA Beer (TX), September 2023 - Present Contract Graphic Designer - Pape-Dawson Magazine, Newsletter, Presentations, Pape-Dawson Engineers (TX, LA) Jan. 2021 - Present Art Director, Senior Graphic Designer, Copywriter Puresolspa & Salt Cave at Tapatio Springs Resort December 2019 - March 2021 Creative Director, Marketing & Sales, Copywriter, Commercial Video & Editing Saltcave ProDesign January 2020 - March 2021 Graphic Designer, Logo/Branding, Packaging, Outdoor Environmental Design SAD Juice Bar, Poland January 2020 - March 2021 Art Director, Senior Graphic Designer of Magazine City Of Schertz, September 2008 - September 2019 Graphic Designer, Logo, Branding, Packaging, Publication Design LeapFrog Marketing & Design, February 2010 - Present Graphic Designer, Layout Design Hill Country Wedding Magazine, January 2015 - April 2020 Graphic Designer, Special Event Design & Branding, City Newsletter City Of Balcones Heights, December 2015 - Present Packaging Designer Medicure Organics, April 2020 - Present Freelance Graphic Designer and Copywriter Luxury Real Estate Services, LLC, March 2020 - Present Affiliations: American Marketing Association - San Antonio, American Advertising Federation, Public Relations Society of America, Associated Press, Graphic Artists’Guild, AIGA, CPG Start Up, Awards: 2024 Platinum Crushie from international Craft Brewers Marketing Awards for Best Brand Refresh Design: Alamo Beer Co. For more information, you can see my website at souzamaphone.com.…With core competencies in Adobe InDesign, Photoshop, and Illustrator, Alexis has been specializing in design on multiple mediums for over almost 20 years. Having specialized in print & publishing design, as well as packaging, she holds over a dozen international awards in art & design. When working with a freelancer, it's always important to know they have the skill set to communicate the design in a timely and ethical manner, and she has resume to match. She offers a wide scope of experience and talent to any creative project. As a designer, she strives to meet the client's goal with the look and feel of the design, so her scope of work is broad. As a writer, she has over 500 published articles in print and online. With a proven track record in leadership and training, Alexis has worked with teams in a wide variety of industries and can create a look to reflect the brand. Freelance Graphic Designer, Art Director, Published Writer, Packaging, Branding Souzamaphone Marketing LLC (Owner, Freelance Design Studio) March 2008 - Present MAJOR/ONGOING CLIENTS INCLUDE: Art Director, Senior Graphic Designer, Copywriter, PR Puro Nitro Flash-Brew Coffee, June 2023 - Present Alamo Beer Company, December 2022 - Present Rootstock Ciders (NY), January 2023 - May 2023 Canvino Wines (CA) Puro Nitro Coffee April 2023 - Present ShotGun Ranchwater and Beer (TX), May 2023 - Present V!VA Beer (TX), September 2023 - Present Contract Graphic Designer - Pape-Dawson Magazine, Newsletter, Presentations, Pape-Dawson Engineers (TX, LA) Jan. 2021 - Present Art Director, Senior Graphic Designer, Copywriter Puresolspa & Salt Cave at Tapatio Springs Resort December 2019 - March 2021 Creative Director, Marketing & Sales, Copywriter, Commercial Video & Editing Saltcave ProDesign January 2020 - March 2021 Graphic Designer, Logo/Branding, Packaging, Outdoor Environmental Design SAD Juice Bar, Poland January 2020 - March 2021 Art Director, Senior Graphic Designer of Magazine City Of Schertz, September 2008 - September 2019 Graphic Designer, Logo, Branding, Packaging, Publication Design LeapFrog Marketing & Design, February 2010 - Present Graphic Designer, Layout Design Hill Country Wedding Magazine, January 2015 - April 2020 Graphic Designer, Special Event Design & Branding, City Newsletter City Of Balcones Heights, December 2015 - Present Packaging Designer Medicure Organics, April 2020 - Present Freelance Graphic Designer and Copywriter Luxury Real Estate Services, LLC, March 2020 - Present Affiliations: American Marketing Association - San Antonio, American Advertising Federation, Public Relations Society of America, Associated Press, Graphic Artists’Guild, AIGA, CPG Start Up, Awards: 2024 Platinum Crushie from international Craft Brewers Marketing Awards for Best Brand Refresh Design: Alamo Beer Co. For more information, you can see my website at souzamaphone.com.WWWW…
Available to hire
With core competencies in Adobe InDesign, Photoshop, and Illustrator, Alexis has been specializing in design on multiple mediums for over almost 20 years. Having specialized in print & publishing design, as well as packaging, she holds over a dozen international awards in art & design. When working with a freelancer, it’s always important to know they have the skill set to communicate the design in a timely and ethical manner, and she has resume to match.
She offers a wide scope of experience and talent to any creative project. As a designer, she strives to meet the client’s goal with the look and feel of the design, so her scope of work is broad. As a writer, she has over 500 published articles in print and online. With a proven track record in leadership and training, Alexis has worked with teams in a wide variety of industries and can create a look to reflect the brand.
Freelance Graphic Designer, Art Director, Published Writer, Packaging, Branding
Souzamaphone Marketing LLC (Owner, Freelance Design Studio)
March 2008 - Present
MAJOR/ONGOING CLIENTS INCLUDE:
Art Director, Senior Graphic Designer, Copywriter, PR
Puro Nitro Flash-Brew Coffee, June 2023 - Present
Alamo Beer Company, December 2022 - Present
Rootstock Ciders (NY), January 2023 - May 2023
Canvino Wines (CA) Puro Nitro Coffee April 2023 - Present
ShotGun Ranchwater and Beer (TX), May 2023 - Present
V!VA Beer (TX), September 2023 - Present
Contract Graphic Designer - Pape-Dawson Magazine, Newsletter, Presentations,
Pape-Dawson Engineers (TX, LA) Jan. 2021 - Present
Art Director, Senior Graphic Designer, Copywriter
Puresolspa & Salt Cave at Tapatio Springs Resort
December 2019 - March 2021
Creative Director, Marketing & Sales, Copywriter, Commercial Video & Editing
Saltcave ProDesign
January 2020 - March 2021
Graphic Designer, Logo/Branding, Packaging, Outdoor Environmental Design
SAD Juice Bar, Poland
January 2020 - March 2021
Art Director, Senior Graphic Designer of Magazine
City Of Schertz, September 2008 - September 2019
Graphic Designer, Logo, Branding, Packaging, Publication Design
LeapFrog Marketing & Design, February 2010 - Present
Graphic Designer, Layout Design
Hill Country Wedding Magazine, January 2015 - April 2020
Graphic Designer, Special Event Design & Branding, City Newsletter
City Of Balcones Heights, December 2015 - Present
Packaging Designer
Medicure Organics, April 2020 - Present
Freelance Graphic Designer and Copywriter
Luxury Real Estate Services, LLC, March 2020 - Present
Affiliations:
American Marketing
Association - San Antonio, American Advertising
Federation, Public Relations
Society of America, Associated Press, Graphic Artists’Guild, AIGA, CPG Start Up,
Awards:
2024 Platinum Crushie from international Craft Brewers Marketing
Awards for Best Brand Refresh Design: Alamo Beer Co.
For more information, you can see my website at souzamaphone.com.
Skills
See more
Experience Level
Adobe InDesign
Expert
T-shirt Design
Expert
Sticker
Expert
Product Design
Expert
Poster
Expert
Postcard
Expert
Pitch Deck
Expert
Magazine
Expert
Letterhead
Expert
Freelance Gig
Expert
Flyer
Expert
Copywriting
Expert
Business Card
Expert
Adobe Illustrator
Expert
Adobe Photoshop
Expert
Advert Design
Expert
Book Cover
Expert
Branding
Expert
Brochure
Expert
Catalogue
Expert
Presentation Design
Expert
Freehand Digital Illustration
Expert
Artwork
Expert
Advertising Illustration
Expert
Logo
Expert
Social Media Design
Expert
Adobe Premiere Pro
Intermediate
Shopify
Intermediate
Web Design
Intermediate
WiX
Intermediate
Language
Education
Graphic Design at Academy of Art University, San Francisco, CA
April 29, 1997Qualifications
2024 Platinum Crushie Award for Best Rebrand in Craft Beer (International)
April 19, 20242024 Craft Beer Marketing Awards "Crushie" winner for rebrand of Texas craft beer company's packaging, website, sales materials, merchandise, and more. (CPG)
Industry Experience
Consumer Goods, Government, Non-Profit Organization, Other, Healthcare, Media & Entertainment
Craft beer packaging brand refresh
After a five year stretch with their previous designs, Alamo Beer Company elected to refresh the entire line and branding to reflect a new era, not only in their production and brewing, but in craft beer overall. With both designer and company originating from the heart of Texas, Alexis Souza meticulously crafted the entire product line to embody a distinctive charm, featuring a "beauty queen" sash adorned with a prominent logo that elegantly wraps around the entire can. This seamless integration of design elements was achieved by aligning the starting and ending points on opposite sides of the flat design.
Her intention was to ensure that the bold sash would captivate the attention of potential customers amidst the metallic details, compelling them to explore the intricacies of the can from various angles. Recognizing the dynamic nature of consumer preferences, she sought to create a design that caters to a diverse audience. The juxtaposition of the large, classic shield against the earthy backdrop of hops color on one side invites consumers seeking a simplistic aesthetic. Simultaneously, the sash continues its journey around the can, revealing a detailed reverse side that resonates with those who appreciate a more artistic and edgy presentation.
In the pursuit of a comprehensive brand re-design, each can within the Alamo Beer Company collection boasts unique details carefully incorporated into the upper left half of the design. These distinctive elements are exclusive to each flavor, with each flavor having different illustrations that were specific to various insider information (like the “skateboard astronaut” reflecting the skatepark at the Alamo Beer property, or the antique cars that represent the car shows that are popular there.) With the rebrand into a new era, she felt the need to give respect back to the beer designs of the past that inspired her and pushed the branding of local beer. The illustrations put on the can are a “nod” to the nostalgic beer cap puzzles that once adorned Lone Star Beer bottle caps. It's worth noting that the first "Alamo Beer" flavor was a part of the Lone Star Brand before the era of prohibition, and Alamo Beer Company was the first to use it post-prohibition - making this a special project for both designer and company. CPG packagingdesign graphicdesigner branding designer…After a five year stretch with their previous designs, Alamo Beer Company elected to refresh the entire line and branding to reflect a new era, not only in their production and brewing, but in craft beer overall. With both designer and company originating from the heart of Texas, Alexis Souza meticulously crafted the entire product line to embody a distinctive charm, featuring a "beauty queen" sash adorned with a prominent logo that elegantly wraps around the entire can. This seamless integration of design elements was achieved by aligning the starting and ending points on opposite sides of the flat design.
Her intention was to ensure that the bold sash would captivate the attention of potential customers amidst the metallic details, compelling them to explore the intricacies of the can from various angles. Recognizing the dynamic nature of consumer preferences, she sought to create a design that caters to a diverse audience. The juxtaposition of the large, classic shield against the earthy backdrop of hops color on one side invites consumers seeking a simplistic aesthetic. Simultaneously, the sash continues its journey around the can, revealing a detailed reverse side that resonates with those who appreciate a more artistic and edgy presentation.
In the pursuit of a comprehensive brand re-design, each can within the Alamo Beer Company collection boasts unique details carefully incorporated into the upper left half of the design. These distinctive elements are exclusive to each flavor, with each flavor having different illustrations that were specific to various insider information (like the “skateboard astronaut” reflecting the skatepark at the Alamo Beer property, or the antique cars that represent the car shows that are popular there.) With the rebrand into a new era, she felt the need to give respect back to the beer designs of the past that inspired her and pushed the branding of local beer. The illustrations put on the can are a “nod” to the nostalgic beer cap puzzles that once adorned Lone Star Beer bottle caps. It's worth noting that the first "Alamo Beer" flavor was a part of the Lone Star Brand before the era of prohibition, and Alamo Beer Company was the first to use it post-prohibition - making this a special project for both designer and company. CPG packagingdesign graphicdesigner branding designerWW…
Craft Beer Company Brand Refresh
After a five year stretch with their previous designs, Alamo Beer Company elected to refresh the entire line and branding to reflect a new era, not only in their production and brewing, but in craft beer overall. With both designer and company originating from the heart of Texas, Alexis Souza meticulously crafted the entire product line to embody a distinctive charm, featuring a "beauty queen" sash adorned with a prominent logo that elegantly wraps around the entire can. This seamless integration of design elements was achieved by aligning the starting and ending points on opposite sides of the flat design.
Her intention was to ensure that the bold sash would captivate the attention of potential customers amidst the metallic details, compelling them to explore the intricacies of the can from various angles. Recognizing the dynamic nature of consumer preferences, she sought to create a design that caters to a diverse audience. The juxtaposition of the large, classic shield against the earthy backdrop of hops color on one side invites consumers seeking a simplistic aesthetic. Simultaneously, the sash continues its journey around the can, revealing a detailed reverse side that resonates with those who appreciate a more artistic and edgy presentation.
In the pursuit of a comprehensive brand re-design, each can within the Alamo Beer Company collection boasts unique details carefully incorporated into the upper left half of the design. These distinctive elements are exclusive to each flavor, with each flavor having different illustrations that were specific to various insider information (like the “skateboard astronaut” reflecting the skatepark at the Alamo Beer property, or the antique cars that represent the car shows that are popular there.) With the rebrand into a new era, she felt the need to give respect back to the beer designs of the past that inspired her and pushed the branding of local beer. The illustrations put on the can are a “nod” to the nostalgic beer cap puzzles that once adorned Lone Star Beer bottle caps. It's worth noting that the first "Alamo Beer" flavor was a part of the Lone Star Brand before the era of prohibition, and Alamo Beer Company was the first to use it post-prohibition - making this a special project for both designer and company. CPG packagingdesign graphicdesigner branding designer…After a five year stretch with their previous designs, Alamo Beer Company elected to refresh the entire line and branding to reflect a new era, not only in their production and brewing, but in craft beer overall. With both designer and company originating from the heart of Texas, Alexis Souza meticulously crafted the entire product line to embody a distinctive charm, featuring a "beauty queen" sash adorned with a prominent logo that elegantly wraps around the entire can. This seamless integration of design elements was achieved by aligning the starting and ending points on opposite sides of the flat design.
Her intention was to ensure that the bold sash would captivate the attention of potential customers amidst the metallic details, compelling them to explore the intricacies of the can from various angles. Recognizing the dynamic nature of consumer preferences, she sought to create a design that caters to a diverse audience. The juxtaposition of the large, classic shield against the earthy backdrop of hops color on one side invites consumers seeking a simplistic aesthetic. Simultaneously, the sash continues its journey around the can, revealing a detailed reverse side that resonates with those who appreciate a more artistic and edgy presentation.
In the pursuit of a comprehensive brand re-design, each can within the Alamo Beer Company collection boasts unique details carefully incorporated into the upper left half of the design. These distinctive elements are exclusive to each flavor, with each flavor having different illustrations that were specific to various insider information (like the “skateboard astronaut” reflecting the skatepark at the Alamo Beer property, or the antique cars that represent the car shows that are popular there.) With the rebrand into a new era, she felt the need to give respect back to the beer designs of the past that inspired her and pushed the branding of local beer. The illustrations put on the can are a “nod” to the nostalgic beer cap puzzles that once adorned Lone Star Beer bottle caps. It's worth noting that the first "Alamo Beer" flavor was a part of the Lone Star Brand before the era of prohibition, and Alamo Beer Company was the first to use it post-prohibition - making this a special project for both designer and company. CPG packagingdesign graphicdesigner branding designerWW…
Luxury Gym and Spa
From photography to event design, I created brochures and advertisements for this private gym.…From photography to event design, I created brochures and advertisements for this private gym.WW…
Design for Creative Retail Store
Created postcards, advertisements, and more for a high-end retail store specializing in quirky items. Organized photoshoots and created specialized look to brand their unique look.…Created postcards, advertisements, and more for a high-end retail store specializing in quirky items. Organized photoshoots and created specialized look to brand their unique look.WW…
Magazine Covers and Layout Design
As the graphic designer for the monthly magazine published by the City of Schertz, I took over a dozen awards for the design and layout. branding magazine publishing graphicdesigner photo designer…As the graphic designer for the monthly magazine published by the City of Schertz, I took over a dozen awards for the design and layout. branding magazine publishing graphicdesigner photo designerWW…
Website and brochure design for construction company
With a unique niche market of designing/building custom salt caves, I worked with this company out of Poland to create an American presence online and in the market. graphicdesigner branding webdesigner…With a unique niche market of designing/building custom salt caves, I worked with this company out of Poland to create an American presence online and in the market. graphicdesigner branding webdesignerWW…
Wedding Magazine Layout and Design
Hired by publishers to create templates for their wedding magazine so they could simply add their pictures and text.…Hired by publishers to create templates for their wedding magazine so they could simply add their pictures and text.WW…
Brochures and website for luxury spa
Featuring a luxury spa within their resort, I was hired to create all sale materials and website to promote services within the resort and externally in the market place. Project included multiple brochures and menus, website, and sales sheets. branding graphicdesigner…Featuring a luxury spa within their resort, I was hired to create all sale materials and website to promote services within the resort and externally in the market place. Project included multiple brochures and menus, website, and sales sheets. branding graphicdesignerWW…
XFL Collab Label Design
Collaborating with XFL, Alamo Beer Company hired me to do a special beer label to launch with the announcement of an XFL team coming to San Antonio. branding graphicdesigner…Collaborating with XFL, Alamo Beer Company hired me to do a special beer label to launch with the announcement of an XFL team coming to San Antonio. branding graphicdesignerWW…
Specialized launch for craft beer company
After a five year stretch with their previous designs, Alamo Beer Company elected to refresh the entire line and branding to reflect a new era, not only in their production and brewing, but in craft beer overall. With both designer and company originating from the heart of Texas, Alexis Souza meticulously crafted the entire product line to embody a distinctive charm, featuring a "beauty queen" sash adorned with a prominent logo that elegantly wraps around the entire can. This seamless integration of design elements was achieved by aligning the starting and ending points on opposite sides of the flat design.
Her intention was to ensure that the bold sash would captivate the attention of potential customers amidst the metallic details, compelling them to explore the intricacies of the can from various angles. Recognizing the dynamic nature of consumer preferences, she sought to create a design that caters to a diverse audience. The juxtaposition of the large, classic shield against the earthy backdrop of hops color on one side invites consumers seeking a simplistic aesthetic. Simultaneously, the sash continues its journey around the can, revealing a detailed reverse side that resonates with those who appreciate a more artistic and edgy presentation.
In the pursuit of a comprehensive brand re-design, each can within the Alamo Beer Company collection boasts unique details carefully incorporated into the upper left half of the design. These distinctive elements are exclusive to each flavor, with each flavor having different illustrations that were specific to various insider information (like the “skateboard astronaut” reflecting the skatepark at the Alamo Beer property, or the antique cars that represent the car shows that are popular there.) With the rebrand into a new era, she felt the need to give respect back to the beer designs of the past that inspired her and pushed the branding of local beer. The illustrations put on the can are a “nod” to the nostalgic beer cap puzzles that once adorned Lone Star Beer bottle caps. It's worth noting that the first "Alamo Beer" flavor was a part of the Lone Star Brand before the era of prohibition, and Alamo Beer Company was the first to use it post-prohibition - making this a special project for both designer and company. CPG packagingdesign graphicdesigner branding designer…After a five year stretch with their previous designs, Alamo Beer Company elected to refresh the entire line and branding to reflect a new era, not only in their production and brewing, but in craft beer overall. With both designer and company originating from the heart of Texas, Alexis Souza meticulously crafted the entire product line to embody a distinctive charm, featuring a "beauty queen" sash adorned with a prominent logo that elegantly wraps around the entire can. This seamless integration of design elements was achieved by aligning the starting and ending points on opposite sides of the flat design.
Her intention was to ensure that the bold sash would captivate the attention of potential customers amidst the metallic details, compelling them to explore the intricacies of the can from various angles. Recognizing the dynamic nature of consumer preferences, she sought to create a design that caters to a diverse audience. The juxtaposition of the large, classic shield against the earthy backdrop of hops color on one side invites consumers seeking a simplistic aesthetic. Simultaneously, the sash continues its journey around the can, revealing a detailed reverse side that resonates with those who appreciate a more artistic and edgy presentation.
In the pursuit of a comprehensive brand re-design, each can within the Alamo Beer Company collection boasts unique details carefully incorporated into the upper left half of the design. These distinctive elements are exclusive to each flavor, with each flavor having different illustrations that were specific to various insider information (like the “skateboard astronaut” reflecting the skatepark at the Alamo Beer property, or the antique cars that represent the car shows that are popular there.) With the rebrand into a new era, she felt the need to give respect back to the beer designs of the past that inspired her and pushed the branding of local beer. The illustrations put on the can are a “nod” to the nostalgic beer cap puzzles that once adorned Lone Star Beer bottle caps. It's worth noting that the first "Alamo Beer" flavor was a part of the Lone Star Brand before the era of prohibition, and Alamo Beer Company was the first to use it post-prohibition - making this a special project for both designer and company. CPG packagingdesign graphicdesigner branding designerWW…
Craft Beer Brand Refresh out to distributors
After a five year stretch with their previous designs, Alamo Beer Company elected to refresh the entire line and branding to reflect a new era, not only in their production and brewing, but in craft beer overall. With both designer and company originating from the heart of Texas, Alexis Souza meticulously crafted the entire product line to embody a distinctive charm, featuring a "beauty queen" sash adorned with a prominent logo that elegantly wraps around the entire can. This seamless integration of design elements was achieved by aligning the starting and ending points on opposite sides of the flat design.
Her intention was to ensure that the bold sash would captivate the attention of potential customers amidst the metallic details, compelling them to explore the intricacies of the can from various angles. Recognizing the dynamic nature of consumer preferences, she sought to create a design that caters to a diverse audience. The juxtaposition of the large, classic shield against the earthy backdrop of hops color on one side invites consumers seeking a simplistic aesthetic. Simultaneously, the sash continues its journey around the can, revealing a detailed reverse side that resonates with those who appreciate a more artistic and edgy presentation.
In the pursuit of a comprehensive brand re-design, each can within the Alamo Beer Company collection boasts unique details carefully incorporated into the upper left half of the design. These distinctive elements are exclusive to each flavor, with each flavor having different illustrations that were specific to various insider information (like the “skateboard astronaut” reflecting the skatepark at the Alamo Beer property, or the antique cars that represent the car shows that are popular there.) With the rebrand into a new era, she felt the need to give respect back to the beer designs of the past that inspired her and pushed the branding of local beer. The illustrations put on the can are a “nod” to the nostalgic beer cap puzzles that once adorned Lone Star Beer bottle caps. It's worth noting that the first "Alamo Beer" flavor was a part of the Lone Star Brand before the era of prohibition, and Alamo Beer Company was the first to use it post-prohibition - making this a special project for both designer and company. CPG packagingdesign graphicdesigner branding designer…After a five year stretch with their previous designs, Alamo Beer Company elected to refresh the entire line and branding to reflect a new era, not only in their production and brewing, but in craft beer overall. With both designer and company originating from the heart of Texas, Alexis Souza meticulously crafted the entire product line to embody a distinctive charm, featuring a "beauty queen" sash adorned with a prominent logo that elegantly wraps around the entire can. This seamless integration of design elements was achieved by aligning the starting and ending points on opposite sides of the flat design.
Her intention was to ensure that the bold sash would captivate the attention of potential customers amidst the metallic details, compelling them to explore the intricacies of the can from various angles. Recognizing the dynamic nature of consumer preferences, she sought to create a design that caters to a diverse audience. The juxtaposition of the large, classic shield against the earthy backdrop of hops color on one side invites consumers seeking a simplistic aesthetic. Simultaneously, the sash continues its journey around the can, revealing a detailed reverse side that resonates with those who appreciate a more artistic and edgy presentation.
In the pursuit of a comprehensive brand re-design, each can within the Alamo Beer Company collection boasts unique details carefully incorporated into the upper left half of the design. These distinctive elements are exclusive to each flavor, with each flavor having different illustrations that were specific to various insider information (like the “skateboard astronaut” reflecting the skatepark at the Alamo Beer property, or the antique cars that represent the car shows that are popular there.) With the rebrand into a new era, she felt the need to give respect back to the beer designs of the past that inspired her and pushed the branding of local beer. The illustrations put on the can are a “nod” to the nostalgic beer cap puzzles that once adorned Lone Star Beer bottle caps. It's worth noting that the first "Alamo Beer" flavor was a part of the Lone Star Brand before the era of prohibition, and Alamo Beer Company was the first to use it post-prohibition - making this a special project for both designer and company. CPG packagingdesign graphicdesigner branding designerWW…
Craft Beer Sales Sheets and POS
After a five year stretch with their previous designs, Alamo Beer Company elected to refresh the entire line and branding to reflect a new era, not only in their production and brewing, but in craft beer overall. With both designer and company originating from the heart of Texas, Alexis Souza meticulously crafted the entire product line to embody a distinctive charm, featuring a "beauty queen" sash adorned with a prominent logo that elegantly wraps around the entire can. This seamless integration of design elements was achieved by aligning the starting and ending points on opposite sides of the flat design.
Her intention was to ensure that the bold sash would captivate the attention of potential customers amidst the metallic details, compelling them to explore the intricacies of the can from various angles. Recognizing the dynamic nature of consumer preferences, she sought to create a design that caters to a diverse audience. The juxtaposition of the large, classic shield against the earthy backdrop of hops color on one side invites consumers seeking a simplistic aesthetic. Simultaneously, the sash continues its journey around the can, revealing a detailed reverse side that resonates with those who appreciate a more artistic and edgy presentation.
In the pursuit of a comprehensive brand re-design, each can within the Alamo Beer Company collection boasts unique details carefully incorporated into the upper left half of the design. These distinctive elements are exclusive to each flavor, with each flavor having different illustrations that were specific to various insider information (like the “skateboard astronaut” reflecting the skatepark at the Alamo Beer property, or the antique cars that represent the car shows that are popular there.) With the rebrand into a new era, she felt the need to give respect back to the beer designs of the past that inspired her and pushed the branding of local beer. The illustrations put on the can are a “nod” to the nostalgic beer cap puzzles that once adorned Lone Star Beer bottle caps. It's worth noting that the first "Alamo Beer" flavor was a part of the Lone Star Brand before the era of prohibition, and Alamo Beer Company was the first to use it post-prohibition - making this a special project for both designer and company. CPG packagingdesign graphicdesigner branding designer…After a five year stretch with their previous designs, Alamo Beer Company elected to refresh the entire line and branding to reflect a new era, not only in their production and brewing, but in craft beer overall. With both designer and company originating from the heart of Texas, Alexis Souza meticulously crafted the entire product line to embody a distinctive charm, featuring a "beauty queen" sash adorned with a prominent logo that elegantly wraps around the entire can. This seamless integration of design elements was achieved by aligning the starting and ending points on opposite sides of the flat design.
Her intention was to ensure that the bold sash would captivate the attention of potential customers amidst the metallic details, compelling them to explore the intricacies of the can from various angles. Recognizing the dynamic nature of consumer preferences, she sought to create a design that caters to a diverse audience. The juxtaposition of the large, classic shield against the earthy backdrop of hops color on one side invites consumers seeking a simplistic aesthetic. Simultaneously, the sash continues its journey around the can, revealing a detailed reverse side that resonates with those who appreciate a more artistic and edgy presentation.
In the pursuit of a comprehensive brand re-design, each can within the Alamo Beer Company collection boasts unique details carefully incorporated into the upper left half of the design. These distinctive elements are exclusive to each flavor, with each flavor having different illustrations that were specific to various insider information (like the “skateboard astronaut” reflecting the skatepark at the Alamo Beer property, or the antique cars that represent the car shows that are popular there.) With the rebrand into a new era, she felt the need to give respect back to the beer designs of the past that inspired her and pushed the branding of local beer. The illustrations put on the can are a “nod” to the nostalgic beer cap puzzles that once adorned Lone Star Beer bottle caps. It's worth noting that the first "Alamo Beer" flavor was a part of the Lone Star Brand before the era of prohibition, and Alamo Beer Company was the first to use it post-prohibition - making this a special project for both designer and company. CPG packagingdesign graphicdesigner branding designerWW…
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