Twine
Twine

With 8 years in digital marketing, I love building strategies that connect brands with their audience while delivering real results. I'm an expert at designing data-driven social media and paid marketing strategies that

Alice Guala

PRO

With 8 years in digital marketing, I love building strategies that connect brands with their audience while delivering real results. I'm an expert at designing data-driven social media and paid marketing strategies that generate leads, build brand visibility, and drive measurable growth. My absolute favourite part of the process is coming up with fresh content ideas, and jumping into creation when needed. Blending a brand's goals with the latest social trends is my bread and butter! My top achievements include

Available to hire

With 8 years in digital marketing, I love building strategies that connect brands with their audience while delivering real results. I’m an expert at designing data-driven social media and paid marketing strategies that generate leads, build brand visibility, and drive measurable growth. My absolute favourite part of the process is coming up with fresh content ideas, and jumping into creation when needed. Blending a brand’s goals with the latest social trends is my bread and butter!

My top achievements include increasing leads by 45% through paid and influencer campaigns for bant.io and Zopto, boosting revenue by 51% for Insider with localised content, and growing video views by 160% with Gen Z-focused campaigns at Study Group.

I have a hands-on approach to mentoring, creative processes, and collaboration, and I thrive in dynamic environments (I worked both in the big corp and start-up worlds).

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Skills

Fr
Freelance Gig

Language

English
Fluent
Italian
Fluent

Education

Master's Degree at University of Brighton
September 2, 2016 - September 10, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Software & Internet
    uniE621 bant.io & Zopto - Growing lead generation through strategic paid campaigns
    Bant.io & Zopto, B2B lead generation platforms, aimed to increase Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) through targeted social media strategies. The challenge was to optimize campaigns to improve engagement and conversion rates while delivering measurable
    uniE621 Study Group: Boosting Gen-Z engagement with UGC strategy and team synergy
    Study Group is a leading provider of international education, and its challenge was to produce more UGC that resonates with Gen Z, whilst fostering cross-team collaboration. I enhanced content production and team collaboration by organizing weekly meetings and implementing a customised
    uniE621 Insider - Driving revenue with localised content strategy
    Insider faced the challenge of modernising its content strategy to align withevolving audience preferences while boosting engagement and revenue across itsmultilingual platforms (ES, IT, PT, FR). The goal was to seamlessly integrate short-form content on platforms like YouTube and Facebook