With 8 years in digital marketing, I love building strategies that connect brands with their audience while delivering real results. I'm an expert at designing data-driven social media and paid marketing strategies that generate leads, build brand visibility, and drive measurable growth. My absolute favourite part of the process is coming up with fresh content ideas, and jumping into creation when needed. Blending a brand's goals with the latest social trends is my bread and butter! My top achievements include increasing leads by 45% through paid and influencer campaigns for bant.io and Zopto, boosting revenue by 51% for Insider with localised content, and growing video views by 160% with Gen Z-focused campaigns at Study Group. I have a hands-on approach to mentoring, creative processes, and collaboration, and I thrive in dynamic environments (I worked both in the big corp and start-up worlds).…With 8 years in digital marketing, I love building strategies that connect brands with their audience while delivering real results. I'm an expert at designing data-driven social media and paid marketing strategies that generate leads, build brand visibility, and drive measurable growth. My absolute favourite part of the process is coming up with fresh content ideas, and jumping into creation when needed. Blending a brand's goals with the latest social trends is my bread and butter! My top achievements include increasing leads by 45% through paid and influencer campaigns for bant.io and Zopto, boosting revenue by 51% for Insider with localised content, and growing video views by 160% with Gen Z-focused campaigns at Study Group. I have a hands-on approach to mentoring, creative processes, and collaboration, and I thrive in dynamic environments (I worked both in the big corp and start-up worlds).WWW…
With 8 years in digital marketing, I love building strategies that connect brands with their audience while delivering real results. I'm an expert at designing data-driven social media and paid marketing strategies that generate leads, build brand visibility, and drive measurable growth. My absolute favourite part of the process is coming up with fresh content ideas, and jumping into creation when needed. Blending a brand's goals with the latest social trends is my bread and butter! My top achievements include increasing leads by 45% through paid and influencer campaigns for bant.io and Zopto, boosting revenue by 51% for Insider with localised content, and growing video views by 160% with Gen Z-focused campaigns at Study Group. I have a hands-on approach to mentoring, creative processes, and collaboration, and I thrive in dynamic environments (I worked both in the big corp and start-up worlds).…With 8 years in digital marketing, I love building strategies that connect brands with their audience while delivering real results. I'm an expert at designing data-driven social media and paid marketing strategies that generate leads, build brand visibility, and drive measurable growth. My absolute favourite part of the process is coming up with fresh content ideas, and jumping into creation when needed. Blending a brand's goals with the latest social trends is my bread and butter! My top achievements include increasing leads by 45% through paid and influencer campaigns for bant.io and Zopto, boosting revenue by 51% for Insider with localised content, and growing video views by 160% with Gen Z-focused campaigns at Study Group. I have a hands-on approach to mentoring, creative processes, and collaboration, and I thrive in dynamic environments (I worked both in the big corp and start-up worlds).WWWW…
Available to hire
With 8 years in digital marketing, I love building strategies that connect brands with their audience while delivering real results. I’m an expert at designing data-driven social media and paid marketing strategies that generate leads, build brand visibility, and drive measurable growth. My absolute favourite part of the process is coming up with fresh content ideas, and jumping into creation when needed. Blending a brand’s goals with the latest social trends is my bread and butter!
My top achievements include increasing leads by 45% through paid and influencer campaigns for bant.io and Zopto, boosting revenue by 51% for Insider with localised content, and growing video views by 160% with Gen Z-focused campaigns at Study Group.
I have a hands-on approach to mentoring, creative processes, and collaboration, and I thrive in dynamic environments (I worked both in the big corp and start-up worlds).
Skills
Fr
Language
English
Fluent
Italian
Fluent
Education
Master's Degree at University of Brighton
September 2, 2016 - September 10, 2017Qualifications
Industry Experience
Media & Entertainment, Education, Software & Internet
bant.io & Zopto - Growing lead generation through strategic paid campaigns
Bant.io & Zopto, B2B lead generation platforms, aimed to increase Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) through targeted social media strategies. The challenge was to optimize campaigns to improve engagement and conversion rates while delivering measurable results.
Using a multi-channel approach, I launched highly targeted campaigns on Facebook and LinkedIn, focusing on audience segmentation and actionable content. One of the most effective strategies involved offering a free hacks guide to boost revenue for businesses, which drove significant engagement and captured high-intent MQLs. Additionally, endorsements from industry leaders such as Neil Patel highlighted bant.io’s automation tools as “game-changers” for B2B marketers, further establishing its authority and appeal in the lead generation space.
The campaigns achieved a 35% average increase in MQLs and a 25% growth in SQLs, with an average cost per lead of £30.14 (Meta). With an average conversion rate of 3%, bant.io and Zopto successfully converted high-quality leads into customers, demonstrating the value of strategic Facebook Ads campaigns. This performance solidified their position as trusted partners in lead generation for businesses.…Bant.io & Zopto, B2B lead generation platforms, aimed to increase Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) through targeted social media strategies. The challenge was to optimize campaigns to improve engagement and conversion rates while delivering measurable results.
Using a multi-channel approach, I launched highly targeted campaigns on Facebook and LinkedIn, focusing on audience segmentation and actionable content. One of the most effective strategies involved offering a free hacks guide to boost revenue for businesses, which drove significant engagement and captured high-intent MQLs. Additionally, endorsements from industry leaders such as Neil Patel highlighted bant.io’s automation tools as “game-changers” for B2B marketers, further establishing its authority and appeal in the lead generation space.
The campaigns achieved a 35% average increase in MQLs and a 25% growth in SQLs, with an average cost per lead of £30.14 (Meta). With an average conversion rate of 3%, bant.io and Zopto successfully converted high-quality leads into customers, demonstrating the value of strategic Facebook Ads campaigns. This performance solidified their position as trusted partners in lead generation for businesses.WW…
Study Group: Boosting Gen-Z engagement with UGC strategy and team synergy
Study Group is a leading provider of international education, and its challenge was to produce more UGC that resonates with Gen Z, whilst fostering cross-team collaboration.
I enhanced content production and team collaboration by organizing weekly meetings and implementing a customised social media calendar for 4 selected brands. My role involved researching top-performing posts from our channels to guide in-house marketing and creative services, revising content, and optimising and writing copy for distribution across Meta platforms and YouTube.
We shared 49 brand-specific and 64 brand-agnostic UGC pieces, achieving 76% of our target. This resulted in an increase in video content, with 87% newly created and 13% repurposed.…Study Group is a leading provider of international education, and its challenge was to produce more UGC that resonates with Gen Z, whilst fostering cross-team collaboration.
I enhanced content production and team collaboration by organizing weekly meetings and implementing a customised social media calendar for 4 selected brands. My role involved researching top-performing posts from our channels to guide in-house marketing and creative services, revising content, and optimising and writing copy for distribution across Meta platforms and YouTube.
We shared 49 brand-specific and 64 brand-agnostic UGC pieces, achieving 76% of our target. This resulted in an increase in video content, with 87% newly created and 13% repurposed.WW…
Insider - Driving revenue with localised content strategy
Insider faced the challenge of modernising its content strategy to align withevolving audience preferences while boosting engagement and revenue across itsmultilingual platforms (ES, IT, PT, FR). The goal was to seamlessly integrate short-form content on platforms like YouTube and Facebook without cannibalising theperformance of long-form content.
Over the course of 2023, I implemented a strategic approach that introduced short-form content, including YouTube shorts and Facebook reels, achieving a balancedcontent mix that resonated with diverse audiences. short-form videos drove 48% of YouTube viewership, while Facebook reels increased engagement by 151% andgenerated a 600% MoM revenue spike in October for the Spanish page alone. Byoptimizing content selection, conducting keyword research for localised markets,refining copywriting, and managing community interactions, I ensured maximumengagement. Coordinating a team of translators, video editors, and accountmanagers, I streamlined workflows and maintained client satisfaction, deliveringmeasurable growth in reach, engagement, and revenue.
My strategy drove significant growth, with YouTube viewership increasing by 83% YoY and watch time reaching 6.8 million hours, boosting revenue by 51%. On Facebook, engagement surged by 151%, generating apeak revenue of $77,846 in October. The Spanish-language channel also achieved 800K subscribers and 300M views, showcasing the success of a targeted, multilingual strategy.…Insider faced the challenge of modernising its content strategy to align withevolving audience preferences while boosting engagement and revenue across itsmultilingual platforms (ES, IT, PT, FR). The goal was to seamlessly integrate short-form content on platforms like YouTube and Facebook without cannibalising theperformance of long-form content.
Over the course of 2023, I implemented a strategic approach that introduced short-form content, including YouTube shorts and Facebook reels, achieving a balancedcontent mix that resonated with diverse audiences. short-form videos drove 48% of YouTube viewership, while Facebook reels increased engagement by 151% andgenerated a 600% MoM revenue spike in October for the Spanish page alone. Byoptimizing content selection, conducting keyword research for localised markets,refining copywriting, and managing community interactions, I ensured maximumengagement. Coordinating a team of translators, video editors, and accountmanagers, I streamlined workflows and maintained client satisfaction, deliveringmeasurable growth in reach, engagement, and revenue.
My strategy drove significant growth, with YouTube viewership increasing by 83% YoY and watch time reaching 6.8 million hours, boosting revenue by 51%. On Facebook, engagement surged by 151%, generating apeak revenue of $77,846 in October. The Spanish-language channel also achieved 800K subscribers and 300M views, showcasing the success of a targeted, multilingual strategy.WW…
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