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An experienced Content Creator and Global Social Media Strategy & Insights Manager. Please see below an overview of my experience, reflecting my ability to create innovate strategies and elevate social media pages with impactful content. Content Creator • Created content for a number of brands, from start ups to large-scale businesses such as Monica Vinader and LookFantastic. I create content that is on-trend, looks amazing and performs well. Using my knowledge of trends and platform algorithms, content will be tailored to brand needs in order to achieve KPIs. • Gained 5 years modelling experience, modelling for brands such as Astrid and Miyu, Sephora, Boohoo and Footasylum, ensuring all content I create - from image carousels, to short or long-form video - will be of high standard. Social Strategy and Insights Manager • Led the team of ten on social media strategy and innovation, creating in-depth channel and rebrand strategies across a number of high-profile brands, each tailored to specific brand objectives and audience demographics. • Led social content planning across all brands, ideating and executing disruptive, trend-led and innovative social campaigns to achieve following, reach and engagement KPIs. • Managed communications with platform reps to gain in-depth insight into algorithm changes, updates and best practices, taking learnings to ensure all BAU content was optimised for enhanced performance across Instagram, TikTok, Facebook, YouTube, Pinterest, X and Threads. • Utilised several analytics tools such as Pulsar, Emplifi, Brandwatch, Dash Hudson, Sprout Social, Google Trends, Google Analytics, TikTok Trends and more, to monitor and track performance against benchmarked KPIs, identify trends and opportunities to increase online presence, plus monitor share of voice against competitors. • Delivered regular in-depth reports and presentations on social media strategy, performance and insights, catering to stakeholders at all levels of the organisation, including weekly meetings with the CEO, and providing actionable recommendations to ensure consistent content across the board. Social Media Manager • Managed and trained a team of four (including Assistants/Apprentices, Social Media Executives and Senior Executives), to ensure plans were consolidated and aligned to the overarching social media strategy. • Led cross-functional reporting, trends and insights sessions to ensure activity was regularly reviewed and analysed, plus ensure content plans were driven by data and measured against targets. • Worked closely with platform reps and industry leaders, to monitor emerging changes and ensure cross-functional channels were ahead of the game and at the forefront of online marketing.…An experienced Content Creator and Global Social Media Strategy & Insights Manager. Please see below an overview of my experience, reflecting my ability to create innovate strategies and elevate social media pages with impactful content. Content Creator • Created content for a number of brands, from start ups to large-scale businesses such as Monica Vinader and LookFantastic. I create content that is on-trend, looks amazing and performs well. Using my knowledge of trends and platform algorithms, content will be tailored to brand needs in order to achieve KPIs. • Gained 5 years modelling experience, modelling for brands such as Astrid and Miyu, Sephora, Boohoo and Footasylum, ensuring all content I create - from image carousels, to short or long-form video - will be of high standard. Social Strategy and Insights Manager • Led the team of ten on social media strategy and innovation, creating in-depth channel and rebrand strategies across a number of high-profile brands, each tailored to specific brand objectives and audience demographics. • Led social content planning across all brands, ideating and executing disruptive, trend-led and innovative social campaigns to achieve following, reach and engagement KPIs. • Managed communications with platform reps to gain in-depth insight into algorithm changes, updates and best practices, taking learnings to ensure all BAU content was optimised for enhanced performance across Instagram, TikTok, Facebook, YouTube, Pinterest, X and Threads. • Utilised several analytics tools such as Pulsar, Emplifi, Brandwatch, Dash Hudson, Sprout Social, Google Trends, Google Analytics, TikTok Trends and more, to monitor and track performance against benchmarked KPIs, identify trends and opportunities to increase online presence, plus monitor share of voice against competitors. • Delivered regular in-depth reports and presentations on social media strategy, performance and insights, catering to stakeholders at all levels of the organisation, including weekly meetings with the CEO, and providing actionable recommendations to ensure consistent content across the board. Social Media Manager • Managed and trained a team of four (including Assistants/Apprentices, Social Media Executives and Senior Executives), to ensure plans were consolidated and aligned to the overarching social media strategy. • Led cross-functional reporting, trends and insights sessions to ensure activity was regularly reviewed and analysed, plus ensure content plans were driven by data and measured against targets. • Worked closely with platform reps and industry leaders, to monitor emerging changes and ensure cross-functional channels were ahead of the game and at the forefront of online marketing.

Alicia B

Social Media Freelancer, Social Media Manager, Content Creator, +1

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An experienced Content Creator and Global Social Media Strategy & Insights Manager. Please see below an overview of my experience, reflecting my ability to create innovate strategies and elevate social media pages with impactful content. Content Creator • Created content for a number of brands, from start ups to large-scale businesses such as Monica Vinader and LookFantastic. I create content that is on-trend, looks amazing and performs well. Using my knowledge of trends and platform algorithms, content will be tailored to brand needs in order to achieve KPIs. • Gained 5 years modelling experience, modelling for brands such as Astrid and Miyu, Sephora, Boohoo and Footasylum, ensuring all content I create - from image carousels, to short or long-form video - will be of high standard. Social Strategy and Insights Manager • Led the team of ten on social media strategy and innovation, creating in-depth channel and rebrand strategies across a number of high-profile brands, each tailored to specific brand objectives and audience demographics. • Led social content planning across all brands, ideating and executing disruptive, trend-led and innovative social campaigns to achieve following, reach and engagement KPIs. • Managed communications with platform reps to gain in-depth insight into algorithm changes, updates and best practices, taking learnings to ensure all BAU content was optimised for enhanced performance across Instagram, TikTok, Facebook, YouTube, Pinterest, X and Threads. • Utilised several analytics tools such as Pulsar, Emplifi, Brandwatch, Dash Hudson, Sprout Social, Google Trends, Google Analytics, TikTok Trends and more, to monitor and track performance against benchmarked KPIs, identify trends and opportunities to increase online presence, plus monitor share of voice against competitors. • Delivered regular in-depth reports and presentations on social media strategy, performance and insights, catering to stakeholders at all levels of the organisation, including weekly meetings with the CEO, and providing actionable recommendations to ensure consistent content across the board. Social Media Manager • Managed and trained a team of four (including Assistants/Apprentices, Social Media Executives and Senior Executives), to ensure plans were consolidated and aligned to the overarching social media strategy. • Led cross-functional reporting, trends and insights sessions to ensure activity was regularly reviewed and analysed, plus ensure content plans were driven by data and measured against targets. • Worked closely with platform reps and industry leaders, to monitor emerging changes and ensure cross-functional channels were ahead of the game and at the forefront of online marketing.…An experienced Content Creator and Global Social Media Strategy & Insights Manager. Please see below an overview of my experience, reflecting my ability to create innovate strategies and elevate social media pages with impactful content. Content Creator • Created content for a number of brands, from start ups to large-scale businesses such as Monica Vinader and LookFantastic. I create content that is on-trend, looks amazing and performs well. Using my knowledge of trends and platform algorithms, content will be tailored to brand needs in order to achieve KPIs. • Gained 5 years modelling experience, modelling for brands such as Astrid and Miyu, Sephora, Boohoo and Footasylum, ensuring all content I create - from image carousels, to short or long-form video - will be of high standard. Social Strategy and Insights Manager • Led the team of ten on social media strategy and innovation, creating in-depth channel and rebrand strategies across a number of high-profile brands, each tailored to specific brand objectives and audience demographics. • Led social content planning across all brands, ideating and executing disruptive, trend-led and innovative social campaigns to achieve following, reach and engagement KPIs. • Managed communications with platform reps to gain in-depth insight into algorithm changes, updates and best practices, taking learnings to ensure all BAU content was optimised for enhanced performance across Instagram, TikTok, Facebook, YouTube, Pinterest, X and Threads. • Utilised several analytics tools such as Pulsar, Emplifi, Brandwatch, Dash Hudson, Sprout Social, Google Trends, Google Analytics, TikTok Trends and more, to monitor and track performance against benchmarked KPIs, identify trends and opportunities to increase online presence, plus monitor share of voice against competitors. • Delivered regular in-depth reports and presentations on social media strategy, performance and insights, catering to stakeholders at all levels of the organisation, including weekly meetings with the CEO, and providing actionable recommendations to ensure consistent content across the board. Social Media Manager • Managed and trained a team of four (including Assistants/Apprentices, Social Media Executives and Senior Executives), to ensure plans were consolidated and aligned to the overarching social media strategy. • Led cross-functional reporting, trends and insights sessions to ensure activity was regularly reviewed and analysed, plus ensure content plans were driven by data and measured against targets. • Worked closely with platform reps and industry leaders, to monitor emerging changes and ensure cross-functional channels were ahead of the game and at the forefront of online marketing.

Available to hire

An experienced Content Creator and Global Social Media Strategy & Insights Manager. Please see below an overview of my experience, reflecting my ability to create innovate strategies and elevate social media pages with impactful content.

Content Creator
• Created content for a number of brands, from start ups to large-scale businesses such as Monica Vinader and LookFantastic. I create content that is on-trend, looks amazing and performs well. Using my knowledge of trends and platform algorithms, content will be tailored to brand needs in order to achieve KPIs.
• Gained 5 years modelling experience, modelling for brands such as Astrid and Miyu, Sephora, Boohoo and Footasylum, ensuring all content I create - from image carousels, to short or long-form video - will be of high standard.

Social Strategy and Insights Manager
• Led the team of ten on social media strategy and innovation, creating in-depth channel and rebrand strategies across a number of high-profile brands, each tailored to specific brand objectives and audience demographics.
• Led social content planning across all brands, ideating and executing disruptive, trend-led and innovative social campaigns to achieve following, reach and engagement KPIs.
• Managed communications with platform reps to gain in-depth insight into algorithm changes, updates and best practices, taking learnings to ensure all BAU content was optimised for enhanced performance across Instagram, TikTok, Facebook, YouTube, Pinterest, X and Threads.
• Utilised several analytics tools such as Pulsar, Emplifi, Brandwatch, Dash Hudson, Sprout Social, Google Trends, Google Analytics, TikTok Trends and more, to monitor and track performance against benchmarked KPIs, identify trends and opportunities to increase online presence, plus monitor share of voice against competitors.
• Delivered regular in-depth reports and presentations on social media strategy, performance and insights, catering to stakeholders at all levels of the organisation, including weekly meetings with the CEO, and providing actionable recommendations to ensure consistent content across the board.

Social Media Manager
• Managed and trained a team of four (including Assistants/Apprentices, Social Media Executives and Senior Executives), to ensure plans were consolidated and aligned to the overarching social media strategy.
• Led cross-functional reporting, trends and insights sessions to ensure activity was regularly reviewed and analysed, plus ensure content plans were driven by data and measured against targets.
• Worked closely with platform reps and industry leaders, to monitor emerging changes and ensure cross-functional channels were ahead of the game and at the forefront of online marketing.