Hi there! I'm Ali, and I'm here to help you with your design needs. I have a passion for label design, packaging design, and branding. I'm all about making your product pop off the shelves and into the hearts of your customers. Let's team up and turn your vision into vibrant, unforgettable reality! alimcfarland.com…

Ali McFarland

Hi there! I'm Ali, and I'm here to help you with your design needs. I have a passion for label design, packaging design, and branding. I'm all about making your product pop off the shelves and into the hearts of your customers. Let's team up and turn your vision into vibrant, unforgettable reality! alimcfarland.com…

Available to hire

Hi there! I’m Ali, and I’m here to help you with your design needs. I have a passion for label design, packaging design, and branding. I’m all about making your product pop off the shelves and into the hearts of your customers. Let’s team up and turn your vision into vibrant, unforgettable reality!

alimcfarland.com

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Skills

Experience Level

Adobe Illustrator
Expert
Branding
Expert
Pitch Deck
Expert
Adobe Photoshop
Expert
Adobe InDesign
Expert
Business Card
Expert
Copywriting
Expert
Email Design
Expert
Advert Design
Expert
Book Cover
Expert
Flyer
Expert
Illustration
Expert
Banner
Expert
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Language

English
Fluent

Education

Bachelor of Arts - Graphic Design at Portland State University
June 13, 2019
Graphic design with a focus on print design and packaging

Qualifications

Add your qualifications or awards here.

Industry Experience

Other
    uniE621 Onyx
    I designed a competitive brand to Blavod Blavod is currently the only brand in the world that offers a rare vodka that is actually black. It is a grain vodka infused with Black Catechu, a rare herb found only in southern Asia and central eastern Africa. Blavod is made in the UK and is not well known or well distributed. Onyx, as a brand, enhances the allure of this midnight black vodka, making it more appealing and accessible to a broader audience, accentuating its scarcity as a lavish gem. This vodka exudes a sense of mystique. The typography embodies simplicity and sophistication.…
    uniE621 Be Beauty Co
    BE is more than just a makeup company; it's a beacon of empowerment and self-expression. Our mission is to inspire our customers to embrace their uniqueness and celebrate their inner beauty. We believe that makeup should enhance, not define, one's inherent charm and confidence. True beauty radiates from within. With our range of high-quality products, we empower individuals to express themselves creatively while embracing their natural features.  The design is created to reflect the customer's own beauty back at them. With a distinctive and bold logo, BE reflects the strength and individuality of our customers. We encourage self-love and authenticity through our 'BE' mantra, while vibrant colors promote confidence. Despite its sleek simplicity, our brand caters to a diverse range of personalities, inviting everyone to find their vibe with us.…
    uniE621 Fun Timez Hemp Infused Gummies
    Fun Timez hadn't updated their logo in quite awhile, so they wanted a new logo before anything else. They then wanted a full packaging design for five various flavors of hemp infused gummies. Each one required a label for the bottle containing the gummies, as well as the box that it came in.  Concept:  Nature Bonding. The client wanted the emphasis to be on adventure and outdoor activities. They wanted "Fun Timez" to be a key ingredient for your bonding moments in great outdoors. Think: bonfire in the woods, vibing on a mountainside, soaking in the sights.  To communicate this experience, our team wanted lively colors and a lot of movement. We decided that little stick figures would be doing different activities on each side of the box. This way the customer could insert themselves in these adventures!…
    uniE621 Tease
    Tease is a brand of pre-made tea whose goal is to offer a healthy and light option to a mindful young adult. The ingredients are kept to a minimum, and are all natural. There is a hint of sweetness but a lot of flavor. In addition, each flavor is tailored for a desired effect on mind and body.  This tea is made for the on-the-go type that still wants to take care of their body. Loose leaf tea is so expensive and time consuming, so “tease” is an option that has the benefits of real, home-brewed tea while keeping the price and availability of a gas station beverage.…
    uniE621 Fun Timez Vape Pens
    Fun Timez requested packaging design for two new vape pen flavors. Although these products are distinct from the gummies line, the packaging should maintain a cohesive aesthetic when placed together. These vape boxes should have vibrant and dynamic color schemes, evoking a sense of excitement and playfulness. Through custom illustrations that match the whimsical nature of the flavor names, they should give an adventurous and lighthearted ambiance.…