I am the PR Manager for the Culture and Tourism Department of Abu Dhabi and the broader GCC region.
With over 15 years of experience in the hospitality, art, tourism, and local culture industries, I have developed a deep passion and expertise for creating and executing strategic plans that enhance my clients’ and partners’ brand image, reputation, and awareness.
My skill set includes media relations, digital marketing, social media, event planning and management, branding and positioning, and stakeholder engagement.
I have successfully executed high-profile campaigns and events that showcase the rich cultural heritage and tourism offerings of Saudi Arabia and the GCC.
This includes work for organizations like AccorHotels, Marriott International, Rocco Forte Hotels, and the Makkah Chamber of Commerce in the Hospitality Industry, of which I was a member. My contributions have been recognized, and I have been nominated as a speaker, leader, and consultant in various industry forums and committees.
Alongside my PR and marketing roles, I am an experienced business coach, using my expertise to guide entrepreneurs and small businesses in the region.
I am passionate about supporting the local business community and contributing to the overall economic and cultural development of Saudi Arabia and the GCC.
My primary objective is to leverage my extensive experience to promote the unique culture and tourism offerings of this dynamic region, foster local business success, and drive sustainable growth and development with strong branding.
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