I'm a graphic designer & artist from Nova Scotia, Canada. As a creative designer, I am committed to brand excellence that shines through in every project. I have a robust portfolio showcasing strategic thinking and creative ideation. I have steered the visual narrative for top brands and my creative efforts have culminated in cohesive in-store and digital experiences that resonate with customers. I thrive on transforming concepts into visual stories that not only meet but exceed client expectations. --- Employment Experience: *Senior Graphic Designer* Loblaw's Fortinos Account from December 2019 – July 2024 •  Carefully completed all creative within corporate identity standards •  Maintained a cohesive in-store experience for permanent and promotional signage by designing/updating all print & digital assets •  Art directed product photography for Fortinos catering guide twice yearly and created all elements related to launching their seasonal program throughout stores, websites & social media •  Provided imagery and creative assets for Pane-fresco.ca, Flowersbyfortinos.ca, Fortinos social media accounts & email promotions •  Created product labels and packaging for proprietary food items, adhering to strict Canadian packaging standards •  Communicated daily with client *Senior Graphic Designer* Home Depot Canada Account from March 2011 – December 2019 •  Developed seasonal themes, event creative and iconography that was implemented across retail flyer, in-store signage and online platforms •  Directed Layout Artists to maintain cohesive creative within flyer •  Collaborated with Art Director, Creative Director, Writers and Client Services to ensure client satisfaction •  Adhered to corporate brand standards in every aspect of creative •  Developed creative for successful RFP that won Home Depot’s permanent signage business for TC Transcontinental *Graphic Designer* Fuel Advertising from August 2003 - March 2011 • Designed hundreds of newspaper ads for The Hudson’s Bay Company and Home Outfitters •  Responsible for creating ad templates, concepts and seasonal ad campaigns •  Tailored ad design to suit many retail categories such as fashion, cosmetics, housewares and appliances …I'm a graphic designer & artist from Nova Scotia, Canada. As a creative designer, I am committed to brand excellence that shines through in every project. I have a robust portfolio showcasing strategic thinking and creative ideation. I have steered the visual narrative for top brands and my creative efforts have culminated in cohesive in-store and digital experiences that resonate with customers. I thrive on transforming concepts into visual stories that not only meet but exceed client expectations. --- Employment Experience: *Senior Graphic Designer* Loblaw's Fortinos Account from December 2019 – July 2024 •  Carefully completed all creative within corporate identity standards •  Maintained a cohesive in-store experience for permanent and promotional signage by designing/updating all print & digital assets •  Art directed product photography for Fortinos catering guide twice yearly and created all elements related to launching their seasonal program throughout stores, websites & social media •  Provided imagery and creative assets for Pane-fresco.ca, Flowersbyfortinos.ca, Fortinos social media accounts & email promotions •  Created product labels and packaging for proprietary food items, adhering to strict Canadian packaging standards •  Communicated daily with client *Senior Graphic Designer* Home Depot Canada Account from March 2011 – December 2019 •  Developed seasonal themes, event creative and iconography that was implemented across retail flyer, in-store signage and online platforms •  Directed Layout Artists to maintain cohesive creative within flyer •  Collaborated with Art Director, Creative Director, Writers and Client Services to ensure client satisfaction •  Adhered to corporate brand standards in every aspect of creative •  Developed creative for successful RFP that won Home Depot’s permanent signage business for TC Transcontinental *Graphic Designer* Fuel Advertising from August 2003 - March 2011 • Designed hundreds of newspaper ads for The Hudson’s Bay Company and Home Outfitters •  Responsible for creating ad templates, concepts and seasonal ad campaigns •  Tailored ad design to suit many retail categories such as fashion, cosmetics, housewares and appliances WWWW…