With 7+ years as a graphic designer I've worked in a variety of fields and projects. After studying the design process at DAAP (at University of Cincinnati) I have the jack-of-all-trades ability to take any project and work with the client to find an effective and optimal solution with the end user always in mind. SERVICES: – Print and digital solutions: marketing, ads, brochures, annual reports, Squarespace websites – EGD: Experiential graphic design, signage, wayfinding, history/feature wall – Branding: Identity systems, logo and brand design GOALS: – Target audience top of mind through every step of the design process – Prompt & clear communication – Elements of surprise & delight at every opportunity…

annamaffeydesign

With 7+ years as a graphic designer I've worked in a variety of fields and projects. After studying the design process at DAAP (at University of Cincinnati) I have the jack-of-all-trades ability to take any project and work with the client to find an effective and optimal solution with the end user always in mind. SERVICES: – Print and digital solutions: marketing, ads, brochures, annual reports, Squarespace websites – EGD: Experiential graphic design, signage, wayfinding, history/feature wall – Branding: Identity systems, logo and brand design GOALS: – Target audience top of mind through every step of the design process – Prompt & clear communication – Elements of surprise & delight at every opportunity…

Available to hire

With 7+ years as a graphic designer I’ve worked in a variety of fields and projects. After studying the design process at DAAP (at University of Cincinnati) I have the jack-of-all-trades ability to take any project and work with the client to find an effective and optimal solution with the end user always in mind.

SERVICES:
– Print and digital solutions: marketing, ads, brochures, annual reports, Squarespace websites
– EGD: Experiential graphic design, signage, wayfinding, history/feature wall
– Branding: Identity systems, logo and brand design

GOALS:
– Target audience top of mind through every step of the design process
– Prompt & clear communication
– Elements of surprise & delight at every opportunity

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Skills

Le
Lettering
We
Web Design
T-
T-shirt Design
Su
Surface Pattern Design
Squarespace
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Language

English
Fluent

Education

Bachelor of Science at University of Cincinnati, College of DAAP
August 1, 2012 - May 1, 2017
Major: Graphic Communication Design

Qualifications

Add your qualifications or awards here.
    uniE621 Tide Laundromat EGD
    Project Team: Procter & Gamble Project Brief: Design, develop, and retrofit an EGD system for Tide Laundromat Stores. Take existing design elements from Store 1 designed with minimal unique design development to create a branded Tide laundry experience. Stores 2 & 3 designed by Anna Maffey Design Services: Exterior window graphics, interior EGD, signage and wayfinding, mural design, bi-lingual signage and messaging, from concept to execution https://www.twine.net/signin…
    uniE621 Krohn's Butterfly Show: Butterflies of the Nile
    Design a full suite of marketing materials for Krohn’s Conservatory 2022 Butterfly Show: Butterflies of the Nile. Assets include, but not limited to: – Event poster – Social media posts: IG post, IG story, Twitter image, Facebook event header – Big belly trash can wrap – Admission price poster – Event ticket – Street banner in Eden Park https://www.twine.net/signin…
    uniE621 Cincinnati Parks Kiosk Signage
    10 parks in the vast Cincinnati Parks system have outdated information in kiosks located at the entrances of each park. Instead of continually trying to keep these all updated, Cincinnati Parks department reached out and asked me to create a series of posters to be inserted into these kiosks to live on a long-term basis. To give a pop of color and excitement I started exploring typography messaging to welcome visitors and inspire them upon their adventures in each park. I took inspiration from the vibe and culture of each unique location: “Sparks Fly at Ault Park” calls back to the spectacular fireworks show Ault Park has hosted every 4th of July since 1967. To stay consistent with Cincinnati Park’s brand identity I designed a “Welcome to…” lockup that is flexible for each of the varying sized signs. The transformation is immediate and elevates visitors experiences within the exceptional Cincinnati Parks. https://www.twine.net/signin…
    uniE621 Food & Beverage Packaging
    Took existing packaging and streamlined the brand identity to enhance the brand mission and visual impact New product packaging – Queso with multiple heat levels – Chocolate Chip Cookies Seasonal flavor product design – Cranberry –Tart Cherry Branded website Branded booth design https://www.twine.net/signin…
    uniE621 Annual Report: Collective Learning
    Client: ArtWorks – 2022 Annual Report – Layout design – Typography – Photo editing – Collaboration with illustrator: L. D. Nehls…
    uniE621 Cincinnati Financial Freedom Blueprint
    Project Team City of Cincinnati: Office of Performance and Data Analytics (OPDA) Project Brief The Cincinnati Financial Freedom Blueprint is the culmination of a yearlong collaboration with the Mayor’s Office and City Administration to develop a strategy to address the racial wealth gap in Cincinnati. The goal of this blueprint is to ensure every resident in Cincinnati has the opportunity to achieve financial freedom through asset ownership. Working closely with the OPDA I designed the 37 page document breaking down all research, findings, goals, and plans for the Cincinnati Financial Freedom plan. With multiple stakeholders in mind, this document is readable for City leadership to gather insights and implement changes for the future and for citizens of Cincinnati to read and learn as well. Publications – City of Cincinnati’s website – 91.7 WVXU: Cincinnati Officials Release 'Blueprint' for Ending the City's Racial Wealth Gap – The Cincinnati Herald: Mayor Aftab, City Leaders, and Partners Release Cincinnati’s Financial Freedom Blueprint…