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I’m a London-based UX/UI designer and Framer developer with a background in motion graphics. I’ve worked as a freelance contractor for different startups and as full-time in-house designer.
As a freelancer, I’ve built products from scratch and enhanced existing ones; as full-time UX lead at Yepic, apart from my design responsibilities (user/competitor research, SaaS, website, etc.), I managed daily tasks and headed a team of developers.
In my roles I’ve also worked on creating marketing materials (both digital and print), web visual content and motion graphics.
I also specialise in building interactive websites using no-code Framer development.
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• Coordinated the delivery of tasks (tickets) across product/design and
development teams (back-end and front-end).
• Led the redesign and launch of a fully revamped platform.
• Conducted and analysed user interviews, gathering valuable data to
drive product improvements.
• Worked with marketing and content team to create landing pages and
material for social media, email campaigns, events (printing), as well
as the platform website.
• Supported sales pitch decks
• Coordinated marketing initiatives with the developer team, ensuring
campaigns were actionable.
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• Resolved a critical issue affecting 30% of users by redesigning user
flows.
• Since improvements, the platform has grown from 5000+ to 12,000+
users, increasing from 25 to 50 million funds users decided to save in
the app.
• Revamped the UI to address visual inconsistencies among existing UI
elements, modernising the platform’s overall look.
• Worked on the design and launch of their latest 7.00% p.a. investment
return feature.
• Revamped existing MVP, increasing user growth from 500 to 5196
accounts created.
• Redesigned the existing website to align with the new app.
• Improved “create a list” feature, helping to reach 84.42K saved items
and 11.18K lists created.
• Designed the Explore Tab feature, resulting in an uptake of 11.2K list
interactions, growing exponentially to 157.7K list interactions.
• The MVP revamp helped raise $1.26 million in pre-seed funding.
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