I’m a journalist, editor and copywriter with more than a decade’s worth of experience
I write well-researched articles, blogs, white papers, ebooks and website copy for brands and publications across a broad spectrum of fields, including technology, education, travel, logistics, energy and business. My clients include National Geographic, Business Day, Sunday Times, 2U and Media24.
I was the in-house editor of a South African airline magazine for four years and have subsequently edited and project managed numerous other publications in a freelance capacity. I’m also a meticulous copy editor and proofreader.
Below is a more detailed description of my experience:
FREELANCE WRITER, EDITOR, PROOFREADER (Dec 2016 – present)
• Write articles and columns encompassing health, finance, real estate, technology, sustainability, energy, logistics and travel for titles including National Geographic, Financial Mail, Business Day, Sunday Times and TFG Man, among others.
• Write and edit blogs, white papers, ebooks and website content for technology, HR, education, banking, insurance, energy, fintech and hospitality brands.
• Control editorial process for magazines from conception to publication, drawing up synopses, briefing writers and ensuring commercial imperatives are balanced with quality content.
• Sub-edit and proofread a range of publications, blogs and websites for grammar, style, logic and consistency.
CORPORATE ENGLISH INSTRUCTOR – EFFECTIVE INTERNATIONAL ENGLISH (Jun 2017 – present)
• Help educated professionals across a range of fields to improve their English speaking and writing, using textbooks as well as career- and interest-specific resources to facilitate maximum interest and engagement in clients.
EDITOR – PICASSO HEADLINE: Khuluma – Kulula.com’s in-flight magazine (Jul 2012 – Dec 2016)
• Managed editorial process – planning strategies, drawing up synopses and commissioning articles.
• Liaised with client, managed editorial team and freelancer base, and grew key business relationships.
• Worked closely with ad sales to maximise advertising opportunities and revenue.
• Wrote articles for the magazine on a variety of topics including travel, music, environment affairs, community outreach, reviews and profiles, supplying high-quality photographs with all stories. Managed cover shoots.
SUB-EDITOR – NEW MEDIA PUBLISHING: Mango Juice magazine (Feb 2010 – Jun 2012)
• Sub-edited all copy, planned issues, liaised with client and contributors, conceptualised and wrote stories, and took photographs for Juice. Wrote articles across all the magazine’s sections.
EDITOR – PENGUIN RANDOM HOUSE SOUTH AFRICA (Feb 2007 – Mar 2009)
• Worked on a variety of projects in the Lifestyle division, including health and fitness, interior décor, children’s stories and sports titles, seeing titles through from manuscript to print. Liaised with and managed authors.
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