Twine
Twine

I have always been passionate about the power of social media to tell compelling stories, foster meaningful communities, and drive sustainable brand growth. My academic background in Art History, Psychology, English

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I have always been passionate about the power of social media to tell compelling stories, foster meaningful communities, and drive sustainable brand growth. My academic background in Art History, Psychology, English Literature, and IGCSE Business Studies has equipped me with a multidisciplinary skill set that enhances my approach to content creation, communication, and brand strategy. Through Art History, I’ve cultivated a keen eye for visual aesthetics and storytelling, essential for creating captivating social

Available to hire

I have always been passionate about the power of social media to tell compelling stories, foster meaningful communities, and drive sustainable brand growth. My academic background in Art History, Psychology, English Literature, and IGCSE Business Studies has equipped me with a multidisciplinary skill set that enhances my approach to content creation, communication, and brand strategy.

Through Art History, I’ve cultivated a keen eye for visual aesthetics and storytelling, essential for creating captivating social media campaigns. Psychology has given me deep insights into audience engagement and consumer behavior, while my studies in English Literature have refined my writing, enabling me to craft persuasive narratives. Additionally, my foundation in business studies has strengthened my understanding of marketing principles, consumer dynamics, and effective brand strategy.

Professionally, I bring diverse experience as a Writer, Creative Lead, Art Teacher, and Freelance Graphic Designer. Proficient in tools such as Adobe Creative Suite, Figma, Canva, Klaviyo, and Affinity Designer, I have designed branding materials, social media graphics, print assets, and marketing campaigns tailored to client needs. My digital art expertise using platforms like Clip Studio and Adobe Illustrator has enabled me to produce innovative and engaging visuals.

As the Creative Lead at Tryve, I have honed my leadership and strategic planning skills by coordinating with social media managers, designing content calendars, and executing campaigns that align with the brand’s mission of mental health advocacy. My work focuses on empowering individuals by spreading awareness and fostering community connections. Previously, I managed the social media accounts of Baebeeboo Inc., significantly enhancing brand visibility and engagement through creative content strategies.

My approach to content and design is holistic and human-centered. I prioritize creating accessible and inclusive experiences that resonate emotionally with audiences, whether through illustrations, written content, or comprehensive social media strategies. I focus on fostering long-term connections that drive sustainable growth, avoiding transient trends to build a mission-driven community.

Driven by curiosity and the desire to stay ahead, I have earned a professional certification in Digital Marketing from Hubspot Academy. This has enhanced my ability to craft value-driven campaigns, anticipate market trends, and integrate marketing principles into every project. My ongoing journey of building personal communities on platforms like TikTok, Lemon8, and Instagram reflects my commitment to strategic, authentic engagement.

Above all, I am passionate about helping brands develop authentic relationships with their audiences, expanding their online presence, and creating meaningful content.

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Language

English
Fluent
Hindi
Fluent
Dutch
Intermediate

Education

A-Levels at Wolsey Hall Oxford
June 1, 2024 - June 30, 2026
History of Arts, Psychology, English Literature
IGCSE at Wolsey Hall Oxford
February 1, 2022 - November 30, 2023
English, Mathematics, Combined Science, Business Studies, English Literature

Qualifications

HubSpot Digital Marketing Certificate
November 20, 2024 - November 20, 2024
    uniE613 My Portfolio
    My portfolio containing my graphic design work, social media content, brand design and writings.