Hola! 👋 I'm Alexis, a bilingual Product & UX/UI Designer. Born British-Swedish and raised in the vibrant south of Spain. My multicultural background has shaped how I approach design, fueling my passion for creative problem-solving with a global mindset. I started my design journey by transforming physical spaces at IKEA, where I developed a deep understanding of how design influences behavior and enhances the customer experience (CX). This role taught me the power of design to make everyday experiences smoother and more enjoyable. It also helped me sharpen my skills in working cross-functionally. I collaborated closely with sales, marketing, and operations teams, ensuring that designs aligned with business goals and customer needs. Along the way, I developed strong communication skills, enabling me to present complex ideas clearly to diverse audiences—from designers to stakeholders. As the digital world expanded, I transitioned naturally into UX/UI design, applying those same user-centric principles to create seamless digital experiences. My background in physical design offers a unique perspective on how users navigate both real and digital spaces, helping me craft intuitive designs that feel effortless. Lately, I’ve been working with companies and cross-functional teams to deliver designs that align with both business goals and user needs. These experiences have not only sharpened my communication skills but also strengthened my ability to integrate design into broader business strategies, always keeping the user at the center. --- Employment and project experience UX UI - Freelance January 2024 - Now - Designed and launched intuitive websites and mobile apps across various industries, ensuring seamless user experiences. - Developed reusable design systems and style guides across multiple projects, ensuring brand consistency. - Conducted in-depth user research and testing to inform design decisions, improving user engagement and satisfaction. - Enhanced collaboration between design and development teams, ensuring smooth transitions from design to implementation, resulting in high-quality, functional digital products. - Balanced user needs with business objectives, delivering designs that enhanced the user journey and drove measurable business outcomes. Designer - IKEA January 2019 - January 2024 - Designed innovative store layouts and customer meeting points to improve the in-store customer experience (CX). - Researched design trends, lifestyle needs, and developed seasonal creative launches. - Collaborated cross-functionally to enhance merchandising strategies. - Created functional and visually appealing home furnishing solutions for diverse target audiences.…Hola! 👋 I'm Alexis, a bilingual Product & UX/UI Designer. Born British-Swedish and raised in the vibrant south of Spain. My multicultural background has shaped how I approach design, fueling my passion for creative problem-solving with a global mindset. I started my design journey by transforming physical spaces at IKEA, where I developed a deep understanding of how design influences behavior and enhances the customer experience (CX). This role taught me the power of design to make everyday experiences smoother and more enjoyable. It also helped me sharpen my skills in working cross-functionally. I collaborated closely with sales, marketing, and operations teams, ensuring that designs aligned with business goals and customer needs. Along the way, I developed strong communication skills, enabling me to present complex ideas clearly to diverse audiences—from designers to stakeholders. As the digital world expanded, I transitioned naturally into UX/UI design, applying those same user-centric principles to create seamless digital experiences. My background in physical design offers a unique perspective on how users navigate both real and digital spaces, helping me craft intuitive designs that feel effortless. Lately, I’ve been working with companies and cross-functional teams to deliver designs that align with both business goals and user needs. These experiences have not only sharpened my communication skills but also strengthened my ability to integrate design into broader business strategies, always keeping the user at the center. --- Employment and project experience UX UI - Freelance January 2024 - Now - Designed and launched intuitive websites and mobile apps across various industries, ensuring seamless user experiences. - Developed reusable design systems and style guides across multiple projects, ensuring brand consistency. - Conducted in-depth user research and testing to inform design decisions, improving user engagement and satisfaction. - Enhanced collaboration between design and development teams, ensuring smooth transitions from design to implementation, resulting in high-quality, functional digital products. - Balanced user needs with business objectives, delivering designs that enhanced the user journey and drove measurable business outcomes. Designer - IKEA January 2019 - January 2024 - Designed innovative store layouts and customer meeting points to improve the in-store customer experience (CX). - Researched design trends, lifestyle needs, and developed seasonal creative launches. - Collaborated cross-functionally to enhance merchandising strategies. - Created functional and visually appealing home furnishing solutions for diverse target audiences.WWWW…