Fuel+ loyalty cards for truckers in USA branding identity #branding #logo #designer
- Art Director
- Graphic Designer
- Illustrator
Veljko Zajc
- Beograd, Stari Grad, Serbia
- 1 project
I'm a designer from Serbia. Approximately 16 years ago, I commenced my professional journey as a brand designer.
About
I’m a designer from Serbia.
Approximately 16 years ago, I commenced my professional journey as a brand designer. Over the course of nearly a decade, I immersed myself in the realm of creative agencies, rening my expertise in branding, brand strategies, overseeing production workows,
Over the past 7 years, I have operated as an independent freelance brand designer and consultant. My focus has been on collaborating with small to medium-sized startup brands, events, music, movies, food & beverage, liqour, NGOs…
SKILLS
PHOTOSHOP
ILLUSTRATOR
IN DESIGN
ADOBE XD
Fluent in English and based in Europe.
- Joined March 2019
Skills· 15
Languages
- SerbianFluent
- EnglishAdvanced
Industry experience
- Non-Profit Organization
- Consumer Goods
- Media & Entertainment
- Other
- Professional Services
- Retail
- Travel & Hospitality
- Manufacturing
Projects · 1
Work experience· 9 roles
Senior Graphic Designer / Art Director · Popular CommunicationsMay 2018 – Sep 2025 · 7 yrs 5 mos
Led a team of designers on daily tasks for Coca-Cola’s point-of-sale materials in Serbia; contributed to packaging design, editorial and advertising design, and oversight of production and print processes. Worked with high-profile clients such as PepsiCo, Coca-Cola, and UniCredit Bank on branding, packaging, and communications campaigns.
Senior Graphic Designer / Art Director · Popular CommunicationsMay 2018 – Sep 2025 · 7 yrs 5 mos
Led a design team and delivered daily tasks for Coca-Cola's point-of-sale materials in Serbia. Contributed to branding, packaging design, editorial and advertising design for major clients (PepsiCo, Coca-Cola, UniCredit Bank) and oversaw production and print processes. From 2015 to 2018 served as Art Director leading a team of designers on Coca-Cola POS materials in Serbia.
Senior Graphic Designer / Art Director · Popular CommunicationsMay 2018 – Sep 2025 · 7 yrs 5 mos
Led a team of designers delivering daily tasks for Coca-Cola's point-of-sale materials; produced packaging, editorial and advertising design; supervised production and print processes.
Freelance Graphic Designer / Brand Designer · Self-employed / FreelanceJan 2018 – Present · 8 yrs 11 mos
Freelance Graphic Designer · Self-employed / FreelanceJan 2018 – Present · 8 yrs 11 mos
Freelance Brand Designer / Graphic Designer · Self-employed / FreelanceJan 2018 – Present · 8 yrs 11 mos
Graphic Design Intern · LamTar Planning & CommunicationDec 2007 – Sep 2025 · 17 yrs 10 mos
Graphic Design Intern · Lamtar Planning & CommunicationApr 2007 – Sep 2025 · 18 yrs 6 mos
Education
Master’s degree in graphic design · Faculty of Applied Arts Belgrade2003 – 2008
Master’s degree in graphic design · Faculty of Applied Arts Belgrade2003 – 2008
Master’s degree in graphic design · Faculty of Applied Arts Belgrade2003 – 2008
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