Hi there! I’m a graphic designer from Buffalo, NY, with over a decade of agency and in-house experience. Throughout my career, I’ve collaborated with a diverse range of clients in various industries including travel and tourism, hospitality, energy, financial services, pharmaceuticals, and manufacturing. From building bold brand identities to designing engaging marketing materials, I’ve developed a versatile skill set to tackle any creative challenge. What makes me stand out is my ability to be the go-to person for solving creative problems. People know they can depend on me to deliver a solution that’s not only visually striking but also strategically sound. Whether it's crafting a brand from the ground up or developing fresh designs that connect with an audience, I thrive on bringing ideas to life in impactful ways. --- **Employment and project experience** **Freelance Art Director/Graphic Designer** Fourth Sister Studio _August 2024–Present_ **Creative Supervisor** Mower _February 2021–August 2024_ **Graphic Designer** Delaware North _October 2018–February 2021_ **Assistant Art Director** Crowley Webb _February 2014–October 2018_

awidzinski

Hi there! I’m a graphic designer from Buffalo, NY, with over a decade of agency and in-house experience. Throughout my career, I’ve collaborated with a diverse range of clients in various industries including travel and tourism, hospitality, energy, financial services, pharmaceuticals, and manufacturing. From building bold brand identities to designing engaging marketing materials, I’ve developed a versatile skill set to tackle any creative challenge. What makes me stand out is my ability to be the go-to person for solving creative problems. People know they can depend on me to deliver a solution that’s not only visually striking but also strategically sound. Whether it's crafting a brand from the ground up or developing fresh designs that connect with an audience, I thrive on bringing ideas to life in impactful ways. --- **Employment and project experience** **Freelance Art Director/Graphic Designer** Fourth Sister Studio _August 2024–Present_ **Creative Supervisor** Mower _February 2021–August 2024_ **Graphic Designer** Delaware North _October 2018–February 2021_ **Assistant Art Director** Crowley Webb _February 2014–October 2018_

Available to hire

Hi there! I’m a graphic designer from Buffalo, NY, with over a decade of agency and in-house experience. Throughout my career, I’ve collaborated with a diverse range of clients in various industries including travel and tourism, hospitality, energy, financial services, pharmaceuticals, and manufacturing. From building bold brand identities to designing engaging marketing materials, I’ve developed a versatile skill set to tackle any creative challenge.

What makes me stand out is my ability to be the go-to person for solving creative problems. People know they can depend on me to deliver a solution that’s not only visually striking but also strategically sound. Whether it’s crafting a brand from the ground up or developing fresh designs that connect with an audience, I thrive on bringing ideas to life in impactful ways.


Employment and project experience

Freelance Art Director/Graphic Designer Fourth Sister Studio
August 2024–Present

Creative Supervisor Mower
February 2021–August 2024

Graphic Designer Delaware North
October 2018–February 2021

Assistant Art Director Crowley Webb
February 2014–October 2018

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Skills

Lo
Logo
T-
T-shirt Design
So
Social Media Design
Po
Poster
Po
Postcard
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Experience Level

Logo
Expert
T-shirt Design
Expert
Social Media Design
Expert
Poster
Expert
Postcard
Expert
Pitch Deck
Expert
Microsoft Word
Expert
Microsoft Powerpoint
Expert
Microsoft Office
Expert
Adobe Illustrator
Expert
Letterhead
Expert
Infographic
Expert
Icon
Expert
Flyer
Expert
Business Card
Expert
Brochure
Expert
Branding
Expert
Adobe Photoshop
Expert
Adobe InDesign
Expert
Microsoft Excel
Expert
Presentation Design
Expert
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Language

English
Fluent
French
Intermediate

Education

Bachelor of Fine Arts at State University of New York at Fredonia
October 7, 2024 - October 7, 2024
Graphic Design major, French minor

Qualifications

Add your qualifications or awards here.

Industry Experience

Energy & Utilities, Financial Services, Travel & Hospitality, Non-Profit Organization, Manufacturing, Healthcare
    uniE621 Cai & Kate branding
    As a Creative Supervisor at Mower agency, I helped Allegheny Health Network brand a new YouTube series called “Cai & Kate.” The goal of the series is to help toddlers understand their emotions. In the series, a behavorial health therapist named Kate interacts with a chameleon puppet named Cai, who changes color based on his emotions and feelings. I created a playful logo that features a stylized Cai and other launch materials that include colorful foliage elements that would appeal to children. logo branding health graphicdesigner designer
    uniE621 Roam the Empire
    As a Creative Supervisor at Mower agency, I helped promote tourism in New York after the pandemic by creating a robust digital toolkit for New York State Tourism Industry Association (NYSTIA) for use in tourism campaigns. Included was a logo, banner ads, social media graphics, posters, window stickers, and a series of fun animations. logo branding travel tourism graphicdesign artdirection
    uniE621 Martin House garden party invitation
    I art directed the 2023 garden party invitation for the Martin House as a Creative Supervisor at Mower agency. Inspired by Frank Lloyd Wright's philosophy of harmonizing architecture with nature, my design for the garden party invitation blends floral macro photography by Eric Frick and Jessica Ahrens with geometric architectural elements from the Martin House grounds. invitation franklloydwright printdesign artdirection graphicdesign
    uniE621 IBD patient recruitment studies
    As an Assistant Art Director at Crowley Webb, I helped concept a five-part recruitment campaign aimed to target individuals with inflammatory bowel diseases like Crohn's and Ulcerative Colitis. The idea was to show how much of a burden these diseases can be. I commissioned and worked with UK-based illustrator Dale Edwin Murray to create five unique scenes. artdirection pharma clinicaltrial patientrecruitment
    uniE621 Shenandoah National Park jam labels
    While I was a Designer at Delaware North, I concepted, illustrated, and designed blackberry jam and apple butter labels to be used on products sold in the gift shops in Shenandoah National Park. illustration packaging labels hospitality retail graphicdesign artdirection
    uniE621 Sea Crest Beach Hotel campaign
    This was an advertising campaign I worked on as a Designer at Delaware North that targeted leisure travelers. We created four scenarios that each brought an aspect of Cape Cod back to Sea Crest Beach Hotel in a magical way, conveying the idea that the hotel is close to all of the classic Cape Cod activities. I helped concept this campaign and worked with a retoucher to create fantastical scenes. printdesign campaign hospitality graphicdesign artdirection
    uniE621 Corporate Challenge t-shirt
    I concepted and designed Crowley Webb’s t-shirt for the J.P. Morgan Corporate Challenge race while I was an Assistant Art Director there. I typeset the agency’s slogan on the front of the shirt and created a sweat-detection diagram on the back of the shirt to measure how hard the runner was working. tshirt race 5k running graphicdesign artdirection
    uniE621 AAF Buffalo American Advertising Awards show materials
    As a Creative Supervisor at Mower agency, I helped create the look and feel of the 2022 Buffalo AAA show. Our team wanted to find a way to celebrate everyone who plays a role in coming up with a killer idea in the advertising world. We framed the show as a murder-mystery, made the best-in-show work the “killer,” and launched a search to find out whodunnit (who did the work). To create our cast of characters, we identified employees from different agencies across our advertising community and partnered with photographer Luke Copping to bring them to life. artdirection graphicdesign awardshow advertising printdesign printdesign
    uniE621 Rhode Island Energy Let’s Make Waves campaign
    While I was a Creative Supervisor at Mower agency, I art directed the new creative platform for Rhode Island Energy, using the waves from the logo to weave around customers to represent the client’s commitment to putting its customers first. printad campaign energy graphicdesign art direction
    uniE621 Buffalo Philharmonic Orchestra Logo and Style Guide
    The BPO wanted a new logo that felt more youthful and emphasized community. I collaborated on this logo while I was an Assistant Art Director at Crowley Webb. It portrays the orchestra members and the community with a clean typeface and a bright color palette. logo branding music orchestra classical graphicdesign
    uniE621 Stationery for a Roycroft wedding
    Inspired by William Morris from the Arts and Crafts movement, I designed a floral pattern with buds on the save-the-date that blossom into beautiful flowers on the invitation. The wedding took place at the historic Roycroft Inn in East Aurora. invitation illustration pattern wedding roycroft printdesign graphicdesign artdirection
    uniE608 Avangrid smart meter campaign
    While I was a Creative Supervisor at Mower agency, I worked on a campaign for Avangrid aimed to spread awareness of smart meters and their benefits. I helped concept, illustrate, and oversee the motion graphics of four TV spots. Each spot focuses on a different smart meter benefit while communicating the message that smart is easy. video motiongraphics campaign energy smartmeters artdirection graphicdesign