Twine
Twine

I’m Bety a Marketing Manager with over nine years of experience leading global 360 marketing strategies. After four incredible years in the Netherlands—working and collaborating with top-tier global brands in the e-mobility

betyrguez

I’m Bety a Marketing Manager with over nine years of experience leading global 360 marketing strategies. After four incredible years in the Netherlands—working and collaborating with top-tier global brands in the e-mobility and lifestyle sectors—I’ve strategized, led, and executed comprehensive Performance, Branding, and Partnership strategies across EMEA for brands including SUPER73, IKEA, Gucci, Calvin Klein, Nike, Philips, Allianz, Nestlé, BMW, SEAT, and more. I'm back in Spain, and I work as an

Available to hire

I’m Bety a Marketing Manager with over nine years of experience leading global
360 marketing strategies.
After four incredible years in the Netherlands—working and collaborating with top-tier global brands in the e-mobility and lifestyle sectors—I’ve strategized, led, and executed
comprehensive Performance, Branding, and Partnership strategies across EMEA for brands including SUPER73, IKEA, Gucci, Calvin Klein, Nike, Philips, Allianz, Nestlé, BMW, SEAT, and more.

I’m back in Spain, and I work as an independent consultant, bringing my expertise to sustainable causes or partnering with ambitious startups looking to disrupt the market.

My focus is on helping them become relevant and scalable.
Let’s connect!

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Skills

Digital Performer
Go
Google Drive
Fa
Facebook Ads
Go
Google Ads
Em
Email Marketing
Dr
Dropbox
See more

Experience Level

Digital Performer
Expert
Google Drive
Expert
Facebook Ads
Expert
Google Ads
Expert
Email Marketing
Expert
Dropbox
Intermediate
Shopify
Intermediate

Language

English
Fluent
Spanish; Castilian
Fluent
Galician
Fluent
French
Intermediate

Education

Brand Strategy Master Degree at ESERP Business School
February 24, 2025 - February 24, 2025
University degree issued by ESERP Business School, University of Barcelona and European Communication School.
Digital Marketing Professional at Multimedia College, Amsterdam Netherlands
November 20, 2020 - April 30, 2021
Digital Marketing Professional certified by Amsterdam Multimedia College & Digital Marketing Institute. The Digital Marketing Institute is the global certification standard for digital marketing, certifying digital professionals in over 60 countries and 5 continents across the globe.

Qualifications

Certified Credit Union Volunteer - Cusco, Perú
January 1, 2024 - February 29, 2024
I developed and taught communication, culture, and interactive programs for children and local communities, fostering education and social engagement, at Aldea Yanapay, Cusco, Perú.

Industry Experience

Education, Retail, Wholesale & Distribution, Consumer Goods, Energy & Utilities, Travel & Hospitality

Skills

Digital Performer
Go
Google Drive
Fa
Facebook Ads
Go
Google Ads
Em
Email Marketing
Dr
Dropbox
See more

Experience Level

Digital Performer
Expert
Google Drive
Expert
Facebook Ads
Expert
Google Ads
Expert
Email Marketing
Expert
Dropbox
Intermediate
Shopify
Intermediate