Brad is an experienced designer, keen problem-solver, supportive design mentor and avid people-watcher. He’s spent 10+ years bridging the gap between Art Direction and design – helping clients figure out what they need, then delivering it in spades. Brad has worked with clients from around the world, in both small and large agencies. His global experience spans across FinTech, health communications, consumer-retail, large events, music media, automotive industry and FMCG. A self-confessed workaholic, Brad has racked up several career highlights. Like working with global media giant, Teads UK, to develop the Cannes Lions events in France. Or being a brand guardian for Toyota Motor Corporation Australia – creating the brand guidelines, and overseeing their application across more than 150 dealerships. In his spare time, Brad’s putting his broad skillset to work building a startup music platform to change the way we think about monetising music for artists globally. On top of this he is managing the brands; dacxichain.com and wealth99.com for Dacxi; an innovative digital assets & crowdfunding platform.…Brad is an experienced designer, keen problem-solver, supportive design mentor and avid people-watcher. He’s spent 10+ years bridging the gap between Art Direction and design – helping clients figure out what they need, then delivering it in spades. Brad has worked with clients from around the world, in both small and large agencies. His global experience spans across FinTech, health communications, consumer-retail, large events, music media, automotive industry and FMCG. A self-confessed workaholic, Brad has racked up several career highlights. Like working with global media giant, Teads UK, to develop the Cannes Lions events in France. Or being a brand guardian for Toyota Motor Corporation Australia – creating the brand guidelines, and overseeing their application across more than 150 dealerships. In his spare time, Brad’s putting his broad skillset to work building a startup music platform to change the way we think about monetising music for artists globally. On top of this he is managing the brands; dacxichain.com and wealth99.com for Dacxi; an innovative digital assets & crowdfunding platform.WWW…
Brad is an experienced designer, keen problem-solver, supportive design mentor and avid people-watcher. He’s spent 10+ years bridging the gap between Art Direction and design – helping clients figure out what they need, then delivering it in spades. Brad has worked with clients from around the world, in both small and large agencies. His global experience spans across FinTech, health communications, consumer-retail, large events, music media, automotive industry and FMCG. A self-confessed workaholic, Brad has racked up several career highlights. Like working with global media giant, Teads UK, to develop the Cannes Lions events in France. Or being a brand guardian for Toyota Motor Corporation Australia – creating the brand guidelines, and overseeing their application across more than 150 dealerships. In his spare time, Brad’s putting his broad skillset to work building a startup music platform to change the way we think about monetising music for artists globally. On top of this he is managing the brands; dacxichain.com and wealth99.com for Dacxi; an innovative digital assets & crowdfunding platform.…Brad is an experienced designer, keen problem-solver, supportive design mentor and avid people-watcher. He’s spent 10+ years bridging the gap between Art Direction and design – helping clients figure out what they need, then delivering it in spades. Brad has worked with clients from around the world, in both small and large agencies. His global experience spans across FinTech, health communications, consumer-retail, large events, music media, automotive industry and FMCG. A self-confessed workaholic, Brad has racked up several career highlights. Like working with global media giant, Teads UK, to develop the Cannes Lions events in France. Or being a brand guardian for Toyota Motor Corporation Australia – creating the brand guidelines, and overseeing their application across more than 150 dealerships. In his spare time, Brad’s putting his broad skillset to work building a startup music platform to change the way we think about monetising music for artists globally. On top of this he is managing the brands; dacxichain.com and wealth99.com for Dacxi; an innovative digital assets & crowdfunding platform.WWWW…
Available to hire
Brad is an experienced designer, keen problem-solver, supportive design mentor and avid people-watcher. He’s spent 10+ years bridging the gap between Art Direction and design – helping clients figure out what they need, then delivering it in spades.
Brad has worked with clients from around the world, in both small and large agencies. His global experience spans across FinTech, health communications, consumer-retail, large events, music media, automotive industry and FMCG. A self-confessed workaholic, Brad has racked up several career highlights. Like working with global media giant, Teads UK, to develop the Cannes Lions events in France. Or being a brand guardian for Toyota Motor Corporation Australia – creating the brand guidelines, and overseeing their application across more than 150 dealerships.
In his spare time, Brad’s putting his broad skillset to work building a startup music platform to change the way we think about monetising music for artists globally. On top of this he is managing the brands; dacxichain.com and wealth99.com for Dacxi; an innovative digital assets & crowdfunding platform.
Skills
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Pi
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Ad
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Experience Level
Presentation Design
Expert
Pitch Deck
Expert
Branding
Expert
Advert Design
Expert
Social Media Design
Expert
Corporate Video
Expert
App Design
Intermediate
Email Design
Intermediate
Language
English
Fluent
Education
Diploma in Computer Graphics at Media Design School
January 1, 2000 - January 1, 2001Certificate in Computer Graphics at Auckland University of Technology
January 1, 1998 - December 31, 1998Intermediate in Art & Design at Auckland University of Technology
January 1, 1997 - December 31, 1997Qualifications
Industry Experience
Consumer Goods, Education, Financial Services, Healthcare, Manufacturing, Media & Entertainment, Professional Services, Retail, Telecommunications, Other
Wealth99 Brand
Wealth99 is a cutting-edge new wealth platform with a mission to make alternative digital investments accessible and trustworthy for the 99%. In a world where traditional investment options like stocks and bonds are underperforming, Wealth99 is a pioneer in the field of tokenisation. They convert real-world assets into digital tokens, making them easier to buy and sell globally.
The company's focus is on tokenised assets with proven potential and high yields, such as tokenised precious metals and company shares. Their online platform simplifies the process of building diversified portfolios of these tokenised assets, catering to individual risk tolerance levels. Wealth99 goes a step further by providing extensive support and education to its customers, ensuring that tokenised alternative assets are easy to comprehend and accessible to everyone.
In essence, Wealth99 is reshaping the world of investment by giving the 99% access to opportunities previously reserved for the financial elite. They are democratising wealth by introducing a new class of investors to these innovative assets and helping them build long-term financial security.
As Wealth99's Art Director, my job is to create a brand that's changing finance. We're all about making digital investments accessible to everyone, not just the select few.
I've been in charge of shaping our brand, making it innovative, easy to use, and trustworthy. Everything you see, from our website, mobile app, marketing communications to our ads, carries my artistic touch.
I've also been the one telling our story through Marketing Communications. We're not just about wealth; we're about making opportunities available to all. As the Art Director, I'm making all this happen, breaking down barriers and making wealth accessible to everyone. graphicdesigner branding designer logo…Wealth99 is a cutting-edge new wealth platform with a mission to make alternative digital investments accessible and trustworthy for the 99%. In a world where traditional investment options like stocks and bonds are underperforming, Wealth99 is a pioneer in the field of tokenisation. They convert real-world assets into digital tokens, making them easier to buy and sell globally.
The company's focus is on tokenised assets with proven potential and high yields, such as tokenised precious metals and company shares. Their online platform simplifies the process of building diversified portfolios of these tokenised assets, catering to individual risk tolerance levels. Wealth99 goes a step further by providing extensive support and education to its customers, ensuring that tokenised alternative assets are easy to comprehend and accessible to everyone.
In essence, Wealth99 is reshaping the world of investment by giving the 99% access to opportunities previously reserved for the financial elite. They are democratising wealth by introducing a new class of investors to these innovative assets and helping them build long-term financial security.
As Wealth99's Art Director, my job is to create a brand that's changing finance. We're all about making digital investments accessible to everyone, not just the select few.
I've been in charge of shaping our brand, making it innovative, easy to use, and trustworthy. Everything you see, from our website, mobile app, marketing communications to our ads, carries my artistic touch.
I've also been the one telling our story through Marketing Communications. We're not just about wealth; we're about making opportunities available to all. As the Art Director, I'm making all this happen, breaking down barriers and making wealth accessible to everyone. graphicdesigner branding designer logoWW…
Allergan / Botox Interactive
DDB Remedy is a creative agency that focuses on health communication.
Amongst several interactive sales documents I designed while working with DDB Remedy, this one showcases a product from Allergan called Botox. We have all have heard of it, however working on this project I learnt that Botox isn’t just for your face, it can make a difference in people’s lives with real medical issues. It’s not just vanity!…DDB Remedy is a creative agency that focuses on health communication.
Amongst several interactive sales documents I designed while working with DDB Remedy, this one showcases a product from Allergan called Botox. We have all have heard of it, however working on this project I learnt that Botox isn’t just for your face, it can make a difference in people’s lives with real medical issues. It’s not just vanity!WW…
Cannes Lions Technology Event
Following the success of Teads at Cannes Lions 2018 and ready for another year. I was asked to join the team to design and apply the new brand across all platforms.
A similar objective, we designed initial social media advertising, email marketing and event invitations.…Following the success of Teads at Cannes Lions 2018 and ready for another year. I was asked to join the team to design and apply the new brand across all platforms.
A similar objective, we designed initial social media advertising, email marketing and event invitations.WW…
Dacxi Chain Brand
Dacxi Chain, the pioneer of the Global Equity Crowdfunding Ecosystem, is reshaping the crowdfunding landscape. This groundbreaking platform leverages blockchain technology to connect and supercharge numerous crowdfunding networks worldwide. It dismantles barriers between entrepreneurs and investors, creating a hyper-connected crowdfunding network that opens new avenues for capital raising.
Dacxi Chain empowers entrepreneurs by providing global exposure and effortless access to international investors. Simultaneously, the platform collaborates with crowdfunding partners, scaling their operations and diversifying revenue streams. Investors benefit from unmatched transparency and ease, unlocking niche markets and high-growth opportunities. The company's mission revolves around fostering collaborative growth, where each platform retains its independence while collectively driving the future of crowdfunding.
As Art Director I managed and executed Dacxi Chain's visual identity. We created preliminary guidelines which infused life into our website, videography, crowdfunding app, eBooks, and reports.…Dacxi Chain, the pioneer of the Global Equity Crowdfunding Ecosystem, is reshaping the crowdfunding landscape. This groundbreaking platform leverages blockchain technology to connect and supercharge numerous crowdfunding networks worldwide. It dismantles barriers between entrepreneurs and investors, creating a hyper-connected crowdfunding network that opens new avenues for capital raising.
Dacxi Chain empowers entrepreneurs by providing global exposure and effortless access to international investors. Simultaneously, the platform collaborates with crowdfunding partners, scaling their operations and diversifying revenue streams. Investors benefit from unmatched transparency and ease, unlocking niche markets and high-growth opportunities. The company's mission revolves around fostering collaborative growth, where each platform retains its independence while collectively driving the future of crowdfunding.
As Art Director I managed and executed Dacxi Chain's visual identity. We created preliminary guidelines which infused life into our website, videography, crowdfunding app, eBooks, and reports.WW…
Gilead Brochure
DDB Remedy is a creative agency that focuses on health communication.
One of the many clients I worked with while at DDB was Gilead. I designed product brochures and sales aids for launches of their latest medications and therapies. Here are a few spreads from one of my favourite brochures.
It takes patience and precision when working in the health sector because there are a lot of legal requirements and sign-off processes. I thoroughly enjoyed the challenge and learning while working with Gilead and their legal team.…DDB Remedy is a creative agency that focuses on health communication.
One of the many clients I worked with while at DDB was Gilead. I designed product brochures and sales aids for launches of their latest medications and therapies. Here are a few spreads from one of my favourite brochures.
It takes patience and precision when working in the health sector because there are a lot of legal requirements and sign-off processes. I thoroughly enjoyed the challenge and learning while working with Gilead and their legal team.WW…
Fifth Avenue Diamond Jewellers
Fifth Avenue was a classy family-owned diamond jeweller whose brand presentation was no longer representing their image.
The brief was to reinvent the brand and grab a wider audience whilst keeping yesteryear values and not scaring off the more modest budgets.
I researched competitor brands, we audited, and collected as much information as we could to find hints into where trends were going and to make sure our direction was on the right track. Upon brainstorming with my art director and marketing manager we came up with a positioning for the client which was, ‘a subtle steam punk collision of contemporary meets 1950’s yesteryear’.
The premise was chosen, a 1940’s to 50’s historic building. With a restricted budget, we were fortunate to be able to re-furbish the old brick and expose the timber roof trusses. Ideally, I wanted polished concrete flooring, however the tight time frame wouldn’t allow it. We used antique wooden style slats which worked well and keep in with the theme.
I designed a symbol which incorporated the roman numeral ‘V’ for fifth and an extruding tail which suggests an ‘A’ for avenue, a gothic, stone mason style symbol. This set-in place a brand device for use across all brand identity and packaging requirements.
I produced mood boards of furnishings, fixtures, and materials to collaborate with architects and interior technicians. I used concept sketches of the interior to guide in the production of 3D renders for client sign-off. I worked with project managers and manufacturers to manage and quality control the interior fit-out.
An achieve I am very proud. The project, a first for BRANDPARTNERS is now used as a case study promoting the company as a one-stop-shop for brand through to fit-out.…Fifth Avenue was a classy family-owned diamond jeweller whose brand presentation was no longer representing their image.
The brief was to reinvent the brand and grab a wider audience whilst keeping yesteryear values and not scaring off the more modest budgets.
I researched competitor brands, we audited, and collected as much information as we could to find hints into where trends were going and to make sure our direction was on the right track. Upon brainstorming with my art director and marketing manager we came up with a positioning for the client which was, ‘a subtle steam punk collision of contemporary meets 1950’s yesteryear’.
The premise was chosen, a 1940’s to 50’s historic building. With a restricted budget, we were fortunate to be able to re-furbish the old brick and expose the timber roof trusses. Ideally, I wanted polished concrete flooring, however the tight time frame wouldn’t allow it. We used antique wooden style slats which worked well and keep in with the theme.
I designed a symbol which incorporated the roman numeral ‘V’ for fifth and an extruding tail which suggests an ‘A’ for avenue, a gothic, stone mason style symbol. This set-in place a brand device for use across all brand identity and packaging requirements.
I produced mood boards of furnishings, fixtures, and materials to collaborate with architects and interior technicians. I used concept sketches of the interior to guide in the production of 3D renders for client sign-off. I worked with project managers and manufacturers to manage and quality control the interior fit-out.
An achieve I am very proud. The project, a first for BRANDPARTNERS is now used as a case study promoting the company as a one-stop-shop for brand through to fit-out.WW…
Meadow Restaurant
Meadow Restaurant and Bar, taking neighbourhood dining to the next level the owners considered everything the locals wanted and made it into a reality. The eatery’s farm-to-table approach focuses on fresh, seasonal ingredients hailing from the owner’s own family farm with cocktails to match.
A location with high family foot traffic during the day and local businessmen in the evenings, the locals lacked an eatery like this which was a point of difference for this area. The brief, to create a brand based around the farm-to-table positioning.
Competitor research and a round table with the client, myself, and our marketing manager we devised a proposal to highlight their farms seasonal produce.
We came up with the name ‘Meadow’ which suited their positioning and the area of Meadowbank where the eatery was located.
Together with an interior decorator we came up with the royal blue and white colour palette and along with her expertise in décor we devised mood boards to engage the client to sign-off the proposal.
The logo I designed, as two elements, a symbol and word mark, a versatile combination of assets which could be adapted and used within the interior décor, printed, and digital communications. I contracted an illustrator to schedule a catalogue of sketches, based around biological drawings of produce, fruit, herbs, and spices to be used as part of the brand and in food and cocktail menus.
A fulfilling aspect of the project was collaborating with different areas of expertise including, the interior decorator, an illustrator, and the city council for consents.…Meadow Restaurant and Bar, taking neighbourhood dining to the next level the owners considered everything the locals wanted and made it into a reality. The eatery’s farm-to-table approach focuses on fresh, seasonal ingredients hailing from the owner’s own family farm with cocktails to match.
A location with high family foot traffic during the day and local businessmen in the evenings, the locals lacked an eatery like this which was a point of difference for this area. The brief, to create a brand based around the farm-to-table positioning.
Competitor research and a round table with the client, myself, and our marketing manager we devised a proposal to highlight their farms seasonal produce.
We came up with the name ‘Meadow’ which suited their positioning and the area of Meadowbank where the eatery was located.
Together with an interior decorator we came up with the royal blue and white colour palette and along with her expertise in décor we devised mood boards to engage the client to sign-off the proposal.
The logo I designed, as two elements, a symbol and word mark, a versatile combination of assets which could be adapted and used within the interior décor, printed, and digital communications. I contracted an illustrator to schedule a catalogue of sketches, based around biological drawings of produce, fruit, herbs, and spices to be used as part of the brand and in food and cocktail menus.
A fulfilling aspect of the project was collaborating with different areas of expertise including, the interior decorator, an illustrator, and the city council for consents.WW…
Toyota Australia
Toyota has grown to be one of Australia's leading automotive companies.
Quality isn't just a result. It's part of everything they do. Starting with hand-selecting the right people to undertake the necessary tasks for progression. Because the only way to ensure that you experience quality every time is to ask yourselves, "how can we make this even better?"
How could BRANDPARTNERS make this better? Well, after a lot of research and discussions, we found that there were no clear brand guidelines. This was the basis to move forward and create brand consistency across the Toyota brand.
In collaboration with Toyota and architects we designed a best practice facility as the focal point for the Toyota brand manual. It was an on-going project and an immense amount of design work some of which included; the brand manual; folder and inner sections, brand identity, interior and exterior signage systems, architectural portals, promotional collateral, and retail displays.
These guidelines were to be applied to over 320 dealerships across Australia. I was the brand guardian for Toyota at this point and I managed all the creative and design, utilising a junior team of designers and signage writers. I built brand application packages for 150 dealerships in my time at BRANDPARTNERS.
This case study shows some examples of, brand identity, the brand manual, a brand application pack, and some complete dealership examples.…Toyota has grown to be one of Australia's leading automotive companies.
Quality isn't just a result. It's part of everything they do. Starting with hand-selecting the right people to undertake the necessary tasks for progression. Because the only way to ensure that you experience quality every time is to ask yourselves, "how can we make this even better?"
How could BRANDPARTNERS make this better? Well, after a lot of research and discussions, we found that there were no clear brand guidelines. This was the basis to move forward and create brand consistency across the Toyota brand.
In collaboration with Toyota and architects we designed a best practice facility as the focal point for the Toyota brand manual. It was an on-going project and an immense amount of design work some of which included; the brand manual; folder and inner sections, brand identity, interior and exterior signage systems, architectural portals, promotional collateral, and retail displays.
These guidelines were to be applied to over 320 dealerships across Australia. I was the brand guardian for Toyota at this point and I managed all the creative and design, utilising a junior team of designers and signage writers. I built brand application packages for 150 dealerships in my time at BRANDPARTNERS.
This case study shows some examples of, brand identity, the brand manual, a brand application pack, and some complete dealership examples.WW…
Cannes Lions 18'
The future of creative marketing communications, the Cannes Lions Festival brings the world's biggest brands and most creative people together at a unique event to learn, network and celebrate the power and effectiveness of creativity.
Every year Teads attends the Cannes Lions Festival in France. I joined Teads in 2018, and immediately had the opportunity to help design the brand for that years event.
We came up with a unique set of assets to roll out across all collateral, including digital communications, promotional materials and spatial design, and an interactive demo wall. From TV screens to event banners it was important this brand package could be implemented across the board.
Initial social media advertising then email marketing and event invitations on Splash. POS and event collateral, the assets were scalable, bold and consistent with the Teads’ brand.…The future of creative marketing communications, the Cannes Lions Festival brings the world's biggest brands and most creative people together at a unique event to learn, network and celebrate the power and effectiveness of creativity.
Every year Teads attends the Cannes Lions Festival in France. I joined Teads in 2018, and immediately had the opportunity to help design the brand for that years event.
We came up with a unique set of assets to roll out across all collateral, including digital communications, promotional materials and spatial design, and an interactive demo wall. From TV screens to event banners it was important this brand package could be implemented across the board.
Initial social media advertising then email marketing and event invitations on Splash. POS and event collateral, the assets were scalable, bold and consistent with the Teads’ brand.WW…
Cadaver Inc
Cadaver Inc. Skull Processors and Collectors is a small Auckland, based company, specializing in the cleaning and preservation of animal skulls and skeletons. Taking dead cadavers and creating an osteological specimens that can be used for educational or display purposes.
This two person company were new to design, and what it takes to create a brand identity. In this case, I involved them frequently in the brand journey. This gave them an understanding of brand and involved them in the design process.
We brainstormed and came up with solutions on how to present their new brand. We agreed to approach the project with a museum-like, clinical balance in mind, based around their skills and scientific knowledge.
The logo was simple, classic, left-aligned typography. I used a combination of bold and light font styles that can be plugged into any situation whether it be as a logo, a symbol or simply as text in written documents.
The brand identity, I concentrated on highlighting the science behind their niche and their cadaver photography. Stark but simple use of white with colour block accents overlaid and supporting the greyscale imagery.
Being a small start-up it was evident we needed to apply simple banner ads across the social media and editorial platforms. An exciting niche project with a couple of things still in progress, their website and scientific blog site which will complete the package.…Cadaver Inc. Skull Processors and Collectors is a small Auckland, based company, specializing in the cleaning and preservation of animal skulls and skeletons. Taking dead cadavers and creating an osteological specimens that can be used for educational or display purposes.
This two person company were new to design, and what it takes to create a brand identity. In this case, I involved them frequently in the brand journey. This gave them an understanding of brand and involved them in the design process.
We brainstormed and came up with solutions on how to present their new brand. We agreed to approach the project with a museum-like, clinical balance in mind, based around their skills and scientific knowledge.
The logo was simple, classic, left-aligned typography. I used a combination of bold and light font styles that can be plugged into any situation whether it be as a logo, a symbol or simply as text in written documents.
The brand identity, I concentrated on highlighting the science behind their niche and their cadaver photography. Stark but simple use of white with colour block accents overlaid and supporting the greyscale imagery.
Being a small start-up it was evident we needed to apply simple banner ads across the social media and editorial platforms. An exciting niche project with a couple of things still in progress, their website and scientific blog site which will complete the package.WW…
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