I am a seasoned digital marketer with an analytical mindset and a passion for creative storytelling that drives actionable results. I have experience in social media strategy and analysis, content development, community management, shoot production and audience building both in the UK and internationally. I have worked both in-house and at digital-first marketing agencies, where my clients included retail, travel, luxury and food & drink brands from Fortune 500-sized companies right through to local, family-owned businesses.
Previously, I was the head of the digital team at St James Quarter Edinburgh, where I launched the brand’s social media channels, driving 17,500 followers through organic media in just four weeks.
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