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Greetings! If you are looking for a well-seasoned design and branding consultant, look no further. Over the course of my career, I have worked with everyone from international corporations to individual entrepreneurs. Regardless of the client’s size or industry, I offer the same experience and commitment to the projects I am assigned. I work because I love what I do for a living. Managing my time efficiently has allowed me to maintain a perfect track record for never missing a deadline. Your brand is everything. Let’s work together to make it shine above the competition. --- Design and Branding Consultant _January 2005 - present_ Marketing Specialist Pacific Whale Foundation _December 2021 - September 2023_ Creative and Marketing Director/Owner The Leyo Group _October 2002 - December 2004_…Greetings! If you are looking for a well-seasoned design and branding consultant, look no further. Over the course of my career, I have worked with everyone from international corporations to individual entrepreneurs. Regardless of the client’s size or industry, I offer the same experience and commitment to the projects I am assigned. I work because I love what I do for a living. Managing my time efficiently has allowed me to maintain a perfect track record for never missing a deadline. Your brand is everything. Let’s work together to make it shine above the competition. --- Design and Branding Consultant _January 2005 - present_ Marketing Specialist Pacific Whale Foundation _December 2021 - September 2023_ Creative and Marketing Director/Owner The Leyo Group _October 2002 - December 2004_

Bill L.

PRO

Graphic Designer, Packaging Designer, Art Director, +2

5.0 (1 review)

Greetings! If you are looking for a well-seasoned design and branding consultant, look no further. Over the course of my career, I have worked with everyone from international corporations to individual entrepreneurs. Regardless of the client’s size or industry, I offer the same experience and commitment to the projects I am assigned. I work because I love what I do for a living. Managing my time efficiently has allowed me to maintain a perfect track record for never missing a deadline. Your brand is everything. Let’s work together to make it shine above the competition. --- Design and Branding Consultant _January 2005 - present_ Marketing Specialist Pacific Whale Foundation _December 2021 - September 2023_ Creative and Marketing Director/Owner The Leyo Group _October 2002 - December 2004_…Greetings! If you are looking for a well-seasoned design and branding consultant, look no further. Over the course of my career, I have worked with everyone from international corporations to individual entrepreneurs. Regardless of the client’s size or industry, I offer the same experience and commitment to the projects I am assigned. I work because I love what I do for a living. Managing my time efficiently has allowed me to maintain a perfect track record for never missing a deadline. Your brand is everything. Let’s work together to make it shine above the competition. --- Design and Branding Consultant _January 2005 - present_ Marketing Specialist Pacific Whale Foundation _December 2021 - September 2023_ Creative and Marketing Director/Owner The Leyo Group _October 2002 - December 2004_

Available to hire

Las Vegas, United States

Greetings!

If you are looking for a well-seasoned design and branding consultant, look no further. Over the course of my career, I have worked with everyone from international corporations to individual entrepreneurs. Regardless of the client’s size or industry, I offer the same experience and commitment to the projects I am assigned.

I work because I love what I do for a living. Managing my time efficiently has allowed me to maintain a perfect track record for never missing a deadline.

Your brand is everything. Let’s work together to make it shine above the competition.

Design and Branding Consultant
January 2005 - present

Marketing Specialist Pacific Whale Foundation
December 2021 - September 2023

Creative and Marketing Director/Owner The Leyo Group
October 2002 - December 2004

Skills

Adobe Illustrator

Adobe Photoshop

Magazine

Logo

Letterhead

Experience Level

Adobe Illustrator

Expert

Adobe Photoshop

Expert

Magazine

Expert

Logo

Expert

Letterhead

Expert

Branding

Expert

Brochure

Expert

Business Card

Expert

Dropbox

Expert

Flyer

Expert

Keyline

Expert

Adobe InDesign

Expert

Book Cover

Expert

Banner

Expert

Advert Design

Expert

Greetings Card

Expert

Poster

Expert

Sticker

Expert

T-shirt Design

Expert

Language

Education

Add your educational history here.

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Non-Profit Organization, Professional Services, Retail, Manufacturing

Country’s Delight Waffles

I post this image because private label packaging is a discipline for which I am most established. I have designed and executed packaging artwork for over 1,500 consumer product goods in my lifetime, two-thirds of which were private label SKUs. I have worked with such companies at Certified Grocers Midwest _(sample shown)_, Whole Foods Market and Topco. Extending a brand look across a broad number of categories requires careful planning due to the multiple variables one must take into consideration. Being assigned and managing private label projects greatly expanded my capabilities. I cannot thank my clients enough for the opportunities they offered. I am especially thankful to the people at Certified Grocers Midwest who helped me establish my small design studio early on. They remained a loyal client for 17 years until the company was bought out by Centrella Foods.…I post this image because private label packaging is a discipline for which I am most established. I have designed and executed packaging artwork for over 1,500 consumer product goods in my lifetime, two-thirds of which were private label SKUs. I have worked with such companies at Certified Grocers Midwest _(sample shown)_, Whole Foods Market and Topco. Extending a brand look across a broad number of categories requires careful planning due to the multiple variables one must take into consideration. Being assigned and managing private label projects greatly expanded my capabilities. I cannot thank my clients enough for the opportunities they offered. I am especially thankful to the people at Certified Grocers Midwest who helped me establish my small design studio early on. They remained a loyal client for 17 years until the company was bought out by Centrella Foods.

Art DirectorGraphic DesignerPackaging Designer

PWF World Whale Film Festival

One of a number of pieces I designed for Pacific Whale Foundation’s _6th Annual World Whale Film Festival_. The fundraising event helps the nonprofit raise money to support its research, education and conservation efforts. During my time with the organization, I was able to offer brand solutions for a multitude of marketing objectives. graphidesigner photoretouching composition branding posterdesign nonprofit…One of a number of pieces I designed for Pacific Whale Foundation’s _6th Annual World Whale Film Festival_. The fundraising event helps the nonprofit raise money to support its research, education and conservation efforts. During my time with the organization, I was able to offer brand solutions for a multitude of marketing objectives. graphidesigner photoretouching composition branding posterdesign nonprofit

Art DirectorGraphic DesignerPackaging Designer

Butterball Turkey

I had the pleasure of working with ConAgra Foods when they had a meat division. For seven years I executed packaging for every Butterball frozen turkey SKU, a new line of Butterball prepared meals, every Eckrich lunchmeat and sausage product, as well as packaging for other brands such as Swift, Armour, Black Mountain, and Margherita. While these brands have changed hands since that time, much of the equity still carries over. packaging packagedesign branding logo creativedirector graphicdesigner brandequity CPG consumerproducts…I had the pleasure of working with ConAgra Foods when they had a meat division. For seven years I executed packaging for every Butterball frozen turkey SKU, a new line of Butterball prepared meals, every Eckrich lunchmeat and sausage product, as well as packaging for other brands such as Swift, Armour, Black Mountain, and Margherita. While these brands have changed hands since that time, much of the equity still carries over. packaging packagedesign branding logo creativedirector graphicdesigner brandequity CPG consumerproducts

Art DirectorGraphic DesignerPackaging Designer

Blistex Raspberry Lemonade Blast

This project launched a new category within the Blistex line of products, establishing brand equity that still remains 17 years after its introduction. I was able to utilize all my skills including design exploration, project and budget management, creating the proprietary lettering for _Raspberry Lemonade Blast_ which was then digitally rendered by Horst Mickler, art directing Chris Dellorco to illustrate the fruit background. My goal is always to deliver concepts that have longevity. Building brand equity was a goal instilled in me a young designer. It is something I have carried with me throughout my career.…This project launched a new category within the Blistex line of products, establishing brand equity that still remains 17 years after its introduction. I was able to utilize all my skills including design exploration, project and budget management, creating the proprietary lettering for _Raspberry Lemonade Blast_ which was then digitally rendered by Horst Mickler, art directing Chris Dellorco to illustrate the fruit background. My goal is always to deliver concepts that have longevity. Building brand equity was a goal instilled in me a young designer. It is something I have carried with me throughout my career.

Brand DesignerConcept ArtistCreative DirectorLogo DesignerPackaging DesignerProject Manager

ExpertPays Identity

Commissioned to redesign the brand identity for ExpertPays, a legal services firm. This bold, contemporary look will soon be applied to all forms of communication presented by this company as it repositions itself within its industry. branding logo identity graphicdesigner creativedirector…

Brand DesignerCreative DirectorDesignerGraphic DesignerLogo DesignerVector Illustrator

*Spondylitis Plus* Magazine Redesign

Spondylitis Association of America is a nonprofit dedicated to finding a cure for ankylosing spondylitis while educating and empowering those affected with the disease. This quarterly magazine is one vehicle used to keep members informed of current events, treatments and other relevant news. The redesign was to presented to reflect the quality of the organization’s information and services. logo graphicdesigner branding designer magazine nonprofit brandrevitalization…Spondylitis Association of America is a nonprofit dedicated to finding a cure for ankylosing spondylitis while educating and empowering those affected with the disease. This quarterly magazine is one vehicle used to keep members informed of current events, treatments and other relevant news. The redesign was to presented to reflect the quality of the organization’s information and services. logo graphicdesigner branding designer magazine nonprofit brandrevitalization

Art DirectorBrand DesignerGraphic DesignerLogo DesignerProduction Designer

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