Dwayne Charrington
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Online surveys have come a long way, and the need to gather more data to understand customers is now more important than ever. With so much competition, knowing the best survey software can be difficult.
After all, data is important when it comes to running a business smoothly and efficiently. But just how important is it?
Well, the data from Gartner suggests that almost 80% of growth organizations use customer surveys to collect customer experience data. While there’s always room for improvement, pinpointing what to improve is something only survey data can uncover.
However, collecting data is just the tip of the iceberg. To get an accurate picture of your target market and audience, you need to invest in an online survey software that will:
- collect the right data and help you test new products
- gauge your marketing efforts
- identify customer sentiments in a given market
There’s a whole mountain of customer survey tools out there, but to help you pick the best, we have carefully created a list of the best survey software for 2022.
Before getting into the list, let’s take a quick look at what survey software really is…
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What is Survey Software?
Survey software is simply a digital application used to build questionnaires to send to individuals, collecting their feedback. At their core, every online survey software specializes in three things:
- Creating surveys
- Sending surveys
- Analyzing results
These surveys will provide you all the data about what your consumers think. This includes what you’re doing right, the areas where you can further improve, and where your customers’ priorities lie.
Most survey tools are equipped with some of the basic functionalities – i.e. surveys templates, a question bank, embedding options, and drag and drop editor.
Apart from these basic features and functionalities, survey tools have a lot to offer. Let’s take a look at some of their main benefits.
Benefits of Survey Software
Online surveys are quite a substantial upgrade over traditional surveys. Right from creating surveys to analyzing results, these offer a much simpler solution to gather feedback and gauge customer satisfaction. Here are 5 key benefits:
1. Cost-Effective
Gathering and conducting research can be expensive. When you factor in the cost of paper, postage, and manual workforce required for the job, it can be even more so.
Online surveys require none of that. With just one person, you can conduct surveys at a much faster rate, leaving the data stored on the cloud and saved online. Not only does this speed things up, but it also lowers the cost of raw materials to essentially zero.
2. Fast
As mentioned previously, traditional surveys have a lot of moving parts. Things like postage, delivery companies, and paper suppliers, all move at their own pace, slowing down the process.
Online survey software is an all-in-one tool that creates surveys instantly. You can send surveys to individuals on different platforms, and automatically analyze data in real-time.
3. Flexible
Traditional surveys can be a little rigid, as there is little to no scope of changing the look and feel of them.
Online surveys, on the other hand, offer a range of customization options. Everything can be customized and created as per the needs of the survey creators. With this, you can brand your surveys accordingly, changing their look from the inside out. If you’re looking for great flexibility, there are plenty of free online survey tools available.
4. Accurate
Traditional surveys, like mail polls or ballot boxes, have a large margin for error due to the nature of their data collection and handling.
On the flip side, online survey tools offer plenty of clarity to the survey takers, leaving almost no room for error. All data collected is stored in a secure online database that you cannot alter.
5. Easy to Use
Simplicity is arguably the biggest advantage of using online survey tools.
User interface – built by modern-day technology and packed with highly advanced features – makes online surveys super simple to work with. Users of any age group can build surveys and questionnaires within minutes!
Now that we’ve gone through everything you should know about online survey tools let’s dive straight into the list.
10 Best Survey Software of 2022
There is no shortage of online tools in the market, and that’s a fact. This is why it can be confusing for individuals looking for a tool that fits their needs the best.
Here are our picks for the 10 Best Survey Software of 2022:
1. Qualaroo
Qualaroo is one of the most popular cloud-based survey software out there, offering every feature that a survey creator could possibly ask for. Surveys through Qualaroo are extremely easy to build, and can be deployed within seconds.
Here, the survey experience is given a whole new meaning. Through its proprietary NudgesTM, the user experience is completely unobtrusive and doesn’t interfere with survey taking.
There are plenty of customization options, so the ability to target specific users through advanced targeting has gained Qualaroo a solid reputation as a product feedback and research tool.
It even features an advanced IBM Watson Sentiment Analysis engine, that analyzes open-ended responses and provides a detailed report about customer sentiments.
Price: $ 0.0008 Tracked Pageview/mo
2. ProProfs Survey Maker
ProProfs Survey Maker is another versatile and easy-to-use survey tool. This software allows users to create advanced online surveys and get real-time analytics.
Its easy-to-use functionality, paired with all the customizations and drag-and-drop editing, makes ProProfs Survey Maker an ideal solution for businesses and individual users.
Offering unlimited surveys, which can be built within minutes, this is a nifty little tool to have in your business toolkit. With the help of 100+ built-in survey templates, 1,000,000+ ready-to-use survey questions, and 20+ question types, this software is one of the top survey tools in the market.
You can even integrate this tool with the ProProfs Help Desk, allowing you to easily track any customer issue, and uncover pain points to deliver better services.
Price: Starts at $50/month
3. Picreel
Picreel is a popup and exit-intent lead generation tool, allowing users to create amazing popup surveys and increase website engagement. It features a highly intuitive popup editor with built-in survey templates, making this tool suitable for businesses of all sizes to generate leads.
This software has many triggering options, allowing users to target highly specific user sets with the help of its advanced targeting. Picreel also integrates with over 700+ online tools, making collaboration an easy-breezy process.
Price: Starts at $19/month
4. SurveyMonkey
SurveyMonkey is another very popular survey tool, that aims to reinvent how people share their voices and opinions. As a questionnaire building tool, its main selling point is that it’s all-inclusive.
This software allows users to build highly complex surveys with the help of over 1600+ expert-written questions – no coding knowledge required. It makes survey management easy: gathering comments, creating an asset library, and integrating with some of the most powerful online tools.
Price: Starts at $99/month
5. Qualtrics
Qualtrics is an experience management platform, aiming to push the boundaries of traditional surveying methods. How does it make survey creation so easy? Well, it offers over 100+ question types, dozens of built-in surveys templates, and shows recommended actions. With this software, you know every step you take is the right one.
In addition, users can also receive real-time reports in 30 different graph types, exporting data in multiple formats for easy analysis and collaboration.
Price: Available on request
6. QuestionPro
QuestionPro is one of the best online survey tools for enterprises, offering both basic and advanced research to enhance customer experience and employee engagement.
It’s simple to use and can be deployed within seconds. It also offers over 88+ features with built-in customizable templates, helping users create surveys with maximum flexibility.
Unlike most other tools in the market, QuestionPro also allows users to conduct A/B testing and conjoint analysis using the built-in market analysis tools.
Price: Basic plan is free. Paid plans start at $129 per month.
7. Typeform
Typeform is a popular customer feedback management tool, merging both design and functionality in surveys. The software creates frictionless surveys for the participants, and is an overall crowd-pleaser.
Surveys created from Typeform are visually appealing, displaying one question at a time so users have ultimate ease. This is one of the primary reasons why people love participating in Typeform surveys.
On the technical side, surveys are easy to create. It contains a built-in photo and video library, along with custom templates that help users craft a better surveying experience.
Price: Starts at $29/month
8. SoGoSurvey
SoGoSurvey is an experience management and online survey platform that offers exceptional service and a maximum amount of security. This is an unmatched reporting system, that is unparalleled in its security measures.
It offers an extremely user-friendly interface, and requires almost no learning curve before getting started. With the dedicated panel service at their disposal, users can easily focus on closing the loop in the shortest amount of time.
Price: Starts at $25/month
9. Google Forms
Google Forms is arguably the most popular survey software out there. This tool collects contextual feedback from the customers in the simplest way possible.
Surveys created using Google Forms have a professional look and feel to them, so users can easily share them with anyone either through email or website. The best part about Google Forms is that it easily integrates with other Google tools, which offers a seamless workflow.
Price: Free to use
10. Jotform Survey Maker
Jotform is another great free survey software, similar to Typeform, which creates robust forms to collect customer feedback.
Users can even collect data offline, and get customizable push notifications every time someone fills a form. With its multiple device support and the ability to duplicate forms an unlimited time, Jotform acts as a messenger for delivering powerful insights for your business.
Price: Starts at $29/month
Build Surveys That Work
Online surveys have grown massive in popularity, and are without a doubt one of the best ways of detecting the slightest change in customers.
The need for the best survey software should be your top priority, but when flooded with many options, it might not be the easiest thing to do. The software we’ve mentioned in this list are some of the best that money can buy. If you choose any of these, you’re certainly onto a winner.
Now, the floor is yours. Get the tool that best fits your business – and start surveying!
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Marie Kelchlin
Thunkable
