Antonio Gabrić
Are you looking for new clients but struggling to find the right ones? Maybe you’ve tried cold email outreach, but are yet to receive any potential leads…
Cold emailing is one of the most efficient ways to generate leads and find new clients. According to McKinsey’s study, email marketing is almost 40% more effective at securing customers than social media. The numbers say for themselves.
So why is cold emailing so important? Because it’s one of the best ways to reach potential clients who might not be aware of your company or product. And if you do it right, you can boost lead generation and increase revenue.
This blog post will show you how to use effective email outreach to land your dream client. We’ll share tips on crafting an email that will grab their attention and make them want to work with you. So read on and start networking like a pro.
5 Benefits of Cold Email Outreach: for Lead Generation
Besides reaching potential clients who might not be aware of your company or product and boosting lead generation, there are way more benefits of using cold email outreach. Let’s take a look at these advantages.
- Reach a large number of potential clients at once. For instance, Belkins has landed a 6-figure client using cold email outreach.
- Get insights into what works and what doesn’t so you can improve your outreach strategy. For example, the personalization of your outreach can increase response rates. With email, you can personalize your message for each recipient, increasing the likelihood that they will read and act on it so that you influence the results directly.
- Easily track your success rates and measure ROI. Businesses often see a significantly higher ROI for email campaigns than other marketing forms. For example, for every $1 spent on email marketing, they received $36 in return due to Litmus.
- Budget-friendly compared to other lead generation methods. Unlike other forms of marketing, such as print ads or direct mail, email is one of the cheapest ways to reach your target market. As ExportSender says, 82% of marketers spend 0-20% of the marketing budget on email outreach.
- Timing flexibility. You can send emails at any time of day or night that’s convenient for you and your recipients.
So, if you are looking for a low-cost and effective way to find new clients, you need to consider cold email outreach as one of your marketing tactics.
Converting Dream Clients With Email Outreach
In the next few paragraphs, you’ll learn the know step-by-step guide on how to start your cold email outreach campaign to find new clients. We’ve covered everything from polishing your profiles to writing an effective email copy and tracking results.
Polish your professional profiles and website
LinkedIn, Upwork, social media, and freelancing profiles are great ways to show potential clients what you can do. They show your expertise and previous experience. Make sure your profiles are up-to-date and well-polished because clients probably may want to check your works and reviews after reading your email.
Your online presence is important when trying to attract new clients. Make sure your social media profiles reflect the professional image you want to portray. This means ensuring that your profile photos are current, your descriptions are accurate, and your posts are relevant to your industry.
Also, ensure your website is designed to catch their attention and make them want to learn more about your services. It should be clear, concise, and easy to navigate. Potential clients should be able to quickly and easily find the information they want.
If your website is cluttered or difficult to navigate, you will likely lose their attention, and they will move on to a competitor’s site. Here is a great example of a freelance writer’s website:
Set up a professional email address
Having a professional email address shows that you’re serious about your business and establishes trust with potential clients. It also makes it easy for them to find your website and social media profiles to learn more about your business.
One way to set up a professional email address is with G Suite. G Suite is a cloud-based productivity suite that includes Gmail, Docs, Sheets, and Slides. With G Suite, you can use your own domain name for your email address (e.g., yourname@yourdomain.com).
G Suite has various pricing plans, starting at $6 per user per month. You can sign up for the G Suite Basic plan if you have a small business with 5 or fewer users.
Besides, Bluehost is a web hosting company that allows you to create a professional email address for your business. With Bluehost, you can create an email address using your own domain name (e.g., yourname@yourdomain.com). Bluehost has various pricing plans, starting at $3.95 per month. You can sign up for the Basic plan if you have a small business with 5 or fewer users.
Set SPF, DKIM, and DMARC & warm up your email address
If you’re unfamiliar with them, SPF, DKIM, and DMARC are email authentication protocols that help protect your domain from being used for spam. They work by verifying that the email messages you send are actually from you and not from someone else.
If you don’t have SPF, DKIM, or DMARC set up for your domain, you risk having your emails marked as spam. This can damage your reputation and make it difficult for potential clients to trust you. Fortunately, setting up SPF, DKIM, and DMARC is easy and only takes a few minutes.
Once you’ve set up SPF, DKIM, and DMARC, you need to warm up your email address. This means sending a few test messages to your target recipients to ensure they’re delivered successfully. Once you’ve set up SPF, DKIM, DMARC, and warmed up your email address, you’re ready to start sending email campaigns to your target clients.
Work on creating an ideal client profile
Creating an ideal client profile is important in any automated email outreach campaign. It helps you focus your efforts on the right people and ensures that your messages are relevant to their needs.
Start by brainstorming a list of the characteristics that make up your ideal client. This could include things like company size, industry, location, and budget. Once you have a list of characteristics, you can start refining it further by considering the needs and wants of your ideal client.
For example, if you’re a web developer, your ideal client may be a small business that’s looking for a new website. They may need a website that’s designed for mobile devices, has a modern look and feel, and is easy to update and maintain.
Once you have a clear picture of your ideal client, you can start crafting your messages to appeal to them.
Client prospecting
The best way to find potential clients is to think about your ideal customer and then do some research to find companies that match that description. You can use LinkedIn, Google, and other search engines to find companies that fit the bill.
Once you have a list of potential clients, you need to find their email addresses and make sure these email addresses are valid. Otherwise, you risk high bounce rates and lower deliverability on a domain level. You don’t want to waste your time sending 100 emails just to figure out that these emails are not active and you are getting email bounces potentially hurting your sender’s reputation.
Finally, it’s important to segment your list of potential clients to focus your efforts on the ones most likely to convert. Segmenting your list by industry, company size, or other factors can help you target your email outreach and increase your chances of success.
There are many different ways to segment potential clients, but some common methods include:
- Industry: You can target potential clients in specific industries, such as technology, healthcare, or finance.
- Company size: You can target potential clients based on their company sizes, such as small businesses, mid-sized businesses, or large enterprises.
- Location: You can target potential clients in specific geographic locations, such as North America, Europe, or Asia.
- Budget: You can target potential clients with a certain budget range, such as $1,000 – $5,000 or $10,000+.
Segmentation allows you to target your messages to specific groups of people based on their characteristics, needs, and wants. This makes your messages more relevant and increases the chances that they will be read and acted upon.
Write a winning cold outreach email
When it comes to email outreach, there’s no one-size-fits-all approach. What works for one business might not work for another. However, a few general tips can help you write an effective cold email campaign.
Subject line
The subject line is the first thing potential clients will see when they receive your email, so making a good first impression is important. A catchy or clever subject line can help you stand out from the competition and increase your chances of getting noticed.
Here are a few tips on writing an effective subject line:
- Start with the recipient’s name
- Use a catchy headline or slogan
- Reference the recipient’s recent blog post, article, or social media post
- Mention a common problem that the recipient can help solve
- Offer a free consultation or demonstration
However, be sure to avoid being too ‘salesy’ or spammy. The subject line should accurately reflect the content of the email and be relevant to the recipient.
It’s important to craft a message that appeals to potential clients. Your email should be relevant to the recipient and offer a value proposition that is hard to refuse.
Email copy
The email body is where you will make your pitch to potential clients. This is your chance to explain why you’re the best person for the job and what you can do for the client. Your email should be clear, concise, and persuasive. Use the following tips to write a relevant email copy:
1. Start with a personal introduction. Make sure to personalize your email with the client’s name and other relevant information
2. Use a professional yet friendly tone.
3. Explain what you do and how you can help the client
4. Describe your experience and qualifications
5. Provide social proof in the form of testimonials or case studies
6. Offer a free consultation or demonstration
7. Include a call-to-action (CTA)
Injecting personality into your emails can help you stand out from the competition and increase your chances of getting a response. However, be careful not to go overboard with the jokes and humor. You want to come across as likable, not spammy.
There are numerous cold email outreach templates on the web for different email outreach situations that you can use as a starting point for your email copy.
For example, one of these email templates was written to apply for an open position at a company. You can re-write it to suit your needs.
Be sure to proofread your email before sending it. A well-written, error-free email will help you build credibility and trust with potential clients.
Include a CTA in your email
Including a CTA (call to action) in your email is important because it tells the recipient what you want them to do and helps you track your campaign’s success. For instance, this email template asks a prospect to set up a quick call:
Your CTA could be as simple as asking the prospect to reply to your email, visit your website, or jump on a quick call to discuss further details of your offer. Whatever you choose, be sure to make it clear and easy for the reader to take action.
Social proof
Social proof is one of the most powerful tools at your disposal in email outreach. It’s the idea that people are more likely to take action if they see that others have already done so.
You can use social proof in your emails by including testimonials from happy customers, case studies, or data points about your product or service. This helps potential clients see that you’re an authority in your field and that others have succeeded with your products or services.
While this is not email, you can easily use one of your testimonials in your email signature…
Follow-up sequence
If you want to increase your chances of converting potential clients, it’s important to follow up with them after they’ve received your email. A well-crafted follow-up sequence can help you stay top-of-mind and increase your chances of getting a response.
Research shows that 2-3 is an optimal number of follow-ups spaced out over two to three weeks. However, fewer emails may be preferred, depending on the individual’s preferences and how long it takes for them to make a decision. Bombarding a potential client is a quick way to get yourself on the blocked list – so try to avoid excessive follow-up emails.
It’s important to personalize each email in your sequence. This helps keep the recipient engaged and shows that you’re taking the time to understand their needs. Be sure to use a friendly tone and keep the content relevant to their interests.
Tracking results & adjust your campaigns
Tracking the results of your email outreach campaigns is essential for understanding what works and what doesn’t. This information can help you adjust your campaigns to achieve better results.
You can track several different metrics to measure your email outreach’s success: opens, clicks, and replies.
Tracking the number of opens, clicks, and replies to your email can help you understand how well your email resonates with your audience. Obviously, if people do not open your email, maybe it’s time to adjust your subject line. If you notice that many people are opening your email but not clicking through or replying, it may indicate that your email copy isn’t resonating with them.
Also, the conversion rate is the percentage of people who take action after receiving your email. This could be clicking through to your website, signing up for a free trial, or buying your product or service. Tracking this metric can help you understand the effectiveness of your email campaign and make necessary adjustments.
By tracking these metrics, you can better understand what’s working and what’s not with your email outreach campaigns. This information can help you make necessary adjustments to achieve better results.
Wrapping up
So there you have it – seven steps to finding new clients through cold email outreach. It may seem like a lot of work, but the benefits are clear. Not only will you be able to grow your business, but you’ll also polish your professional profiles and learn more about who your ideal client is.
A well-crafted email deserves a response, even if that response is a polite “no thanks.” Have you tried cold emailing for new leads? What tips do you have for others looking to get started?
Ready to get hired? At Twine, we have dozens of top-quality jobs being posted each and every day. From design to marketing, development to copywriting – there’s a job ready for your skills. Join the marketplace of diverse creative talent here.
Michelle Payne
WordPress.com
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