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What is a 3D design project brief? How do I construct a 3D design project brief so the freelancer I hire can make me quality 3D design content?
Here’s a 3D design brief definition:
An effective 3D design project brief will contain an overview of your entire project, which includes:
- [content type wanted – include a sample or two if you can!
- Key dates & deadlines
- Audience for project
- Deliverable outcomes
- Project goals
The truth is, it can be hard to know what to include in these 3D design briefs when you’re planning your project. If you have no idea how 3D design briefs work, how are your freelancers supposed to know what’s needed of them?
3D Design Brief Example
Luckily, we’ve provided a 3D design brief example, so you’ll know how to write a 3D design brief and bag yourself strong content!
This brief will provide your freelancer with everything they need to know about both your project and your business. If you’re struggling to get off the starting block, feel free to use it as a template for your own brief:
Name: Vineyard Interior Design 3D project
About the company: We are Anne and Craig, and we run Vineyard Interior Design – an interior design consulting firm. We have been running the company for around 12-14 months, and are looking to improve our webpage with some effective 3D designs.
What do you need?: We need a bank of 3D designs, based on our previous design projects and interior renovations, to be shown on our webpage.
Why do you need it?: We want potential customers to see the type of work we have been able to achieve, and the passion we put behind each and every project. We’d like to make ourselves contenders in the interior design industry, so providing a contemporary visual for customers to see previous designs would allow us to do that.
Your vision for the project: We want our business to appear slick and modern. Lots of white space, and clean lines. We’d also like to keep the color scheme to a minimum, so as to fit easily in with our current webpage – which has a minimalist scheme. We’d like the 3D designs to appear on the webpage when customers hover over the headings in the menu section. For example, for the “Kitchen” heading, it would be fantastic if a 3D design of one of our previous kitchen renovations appeared as a pop-up, and rotated depending on the users’ cursor.
Examples of styles you like:
https://dribbble.com/shots/14305859-Kitchen-Construction
https://dribbble.com/shots/14341941–bele-Interiors-Mobile-menu
https://dribbble.com/shots/17236654-Laterio-Interior-Hero
Where will the content be used?: on our main homepage on the domain: VineyardInteriorDesign.com
What file types are required?: We do not need audio, just still moving images: MP4.
Target audience: Our main customer base is 40-70-year-olds with expendable income, and a passion for interior design, fine art, and fine cuisine.
Deadline: We’d like to work closely with the freelancer, so we’re providing a deadline 3 months from now – September 28th.
Budget: $12,000
Point of contact: Both of us would like to work with the freelancer – Anne and Craig – as well as our Lead Designer, Steph.
Analysis:
Now, let’s break the brief down section-by-section so you know exactly how it works:
Name: Vineyard Interior Design 3D project
Your freelancer is probably working on lots of different freelance projects, so give yours a name to distinguish it. It’ll help you keep organized too.
About the company: We are Anne and Craig, and we run Vineyard Interior Design – an interior design consulting firm. We have been running the company for around 12-14 months, and are looking to improve our webpage with some effective 3D designs.
Why does the freelancer need to know about you and your company? Giving them the whole picture helps the freelancer create the most appropriate work for you. Tell your freelancer what you do and how you do it.
What do you need?: We need a bank of 3D designs, based on our previous design projects and interior renovations, to be shown on our webpage.
Be specific about what you want. Is it just one piece of work you need, or an ongoing project? Let your freelancer know upfront and this will help them work out how long your project will take to complete.
Why do you need it?: We want potential customers to see the type of work we have been able to achieve, and the passion we put behind each and every project. We’d like to make ourselves contenders in the interior design industry, so providing a contemporary visual for customers to see previous designs would allow us to do that.
This might seem completely obvious to you, but sometimes spelling out the motivation for your project can be really helpful. It gives the freelancer extra insight into why you need this work; do you want to reach new customers? Are you changing or launching your business? If you have current projects – why aren’t these working? All this extra information will help your freelancer do a great job.
Your vision for the project: We want our business to appear slick and modern. Lots of white space, and clean lines. We’d also like to keep the color scheme to a minimum, so as to fit easily in with our current webpage – which has a minimalist scheme. We’d like the 3D designs to appear on the webpage when customers hover over the headings in the menu section. For example, for the “Kitchen” heading, it would be fantastic if a 3D design of one of our previous kitchen renovations appeared as a pop-up, and rotated depending on the users’ cursor.
If you already have an idea of how you want the work to look, write it down in your project brief. This will help the freelancer hit the ground running and shorten the delivery time. You and your freelancer will ideally develop concepts together. Don’t worry if you don’t know what you want yet – mention this to your freelancer and you can talk through ideas.
Here are some examples of styles we like:
https://dribbble.com/shots/14305859-Kitchen-Construction
https://dribbble.com/shots/14341941–bele-Interiors-Mobile-menuhttps://dribbble.com/shots/17236654-Laterio-Interior-Hero
Sometimes it’s hard to describe a style you like, which is why you need to show your freelancer. Include images, links to other work you’ve seen, color pallets, fonts – anything that will help your freelancer get a good idea of what you want your finished project to look like.
Where will the content be used?: on our main homepage on the domain: VineyardInteriorDesign.com
Where you want to use your content can affect the kind of work the freelancer creates. Try your best to future-proof your ideas. Who knows where you’ll need to use the content in a year’s time? Your freelancer should create the work in a way that it can be used in any media or medium you require. The last thing you want is to rehire the freelancer in the future to adjust the content.
What file types are required?: We do not need audio, just still moving images: MP4.
Granted, this may not be information that you know. But, depending on where you need to use the work, you’ll need different file types. If you’re not sure about this, it’s something to ask your freelancer.
Target audience: Our main customer base is 40-70-year-olds with expendable income, and a passion for interior design, fine art, and fine cuisine.
Your target audience is a vital piece of information that your freelancer should know. It’ll help them create work that specifically targets that section of the market and helps you draw in custom.
Deadline: We’d like to work closely with the freelancer, so we’re providing a deadline 3 months from now – September 28th.
When do you need your project to be completed? Don’t forget this crucial detail.
Budget: $12,000
How much will you pay for the project? If you have a budget in mind, include it in your project brief. If you have no idea, you can discuss costs with your freelancer.
Point of contact: Both of us would like to work with the freelancer – Anne and Craig – as well as our Lead Designer, Steph.
Who will your freelancer be dealing with? Make it easier for remote workers to communicate with you by making it clear who their point of contact is during the project. There will be extra questions and work that needs to be signed off, so make sure your freelancer gets straight through to the right person.
When you post a project brief on Twine, you can add a fully comprehensive project description. This will help you find the right creative freelancer and ultimately get the project you want.
We vet all of our freelancers and match them to clients using over 10 different criteria. This allows both parties to gain maximum results at the most effective price. We’re here to help along every step of the way and will do everything we can to make sure you have an awesome experience.
So, there you have it! A top-quality template for your 3D design project.
For more help on writing a great project brief, check out our article here – or, check out our other creative brief examples: Logo Design Brief, Animation Project Brief, Illustration Project Brief, Music Production Project Brief, Copywriting Project Brief.
Ready to find a freelancer? Check out our talent here.
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Stuart Logan
