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What is a brand design project brief? How do I construct a brand design brief so the freelancer I hire can make me quality brand design content?
Here’s a brand design project brief definition:
An effective brand design brief will contain an overview of your entire project, which includes:
- [content type wanted – include a sample or two if you can!
- Key dates & deadlines
- Audience for project
- Deliverable outcomes
- Project goals
The truth is, it can be hard to know what to include in these brand design project briefs when you’re planning your project. If you have no idea how brand design briefs work, how are your freelancers supposed to know what’s needed of them?
Brand Design Brief Example
Luckily, we’ve provided a brand design brief example, so you’ll know how to write a brand design brief and bag yourself strong content!
This brief will provide your freelancer with everything they need to know about both your project and your business. If you’re struggling to get off the starting block, feel free to use it as a template for your own brief:
Name: Tilly Cosmetics Brand Design project
About the company: My name is Tilly, and I’m the founder of Tilly Cosmetics. We are a makeup brand that sells 100% eco-friendly, cruelty-free, vegan cosmetics. I have been running the business for a few months, and am looking to launch my startup with the help of a fantastic brand.
What do you need?: I need a full set of brand guidelines, identity + strategy. The branding will help inform other aspects of my business, such as my webpage, social media channels, ecommerce store, etc. My company is in its early stages as a startup, so a totally blank slate!
Why do you need it?: The brand will help me acquire new customers and spread the eco-friendly word about my business. The cosmetic industry is a tough one to crack, so I’m looking to invest a lot of time and resources into ensuring the branding is right.
Your vision for the project: I’d like to make it clear that our makeup brand is built with sustainable, cruelty-free products. We’ve ensured that every part of the production process is done in an eco-friendly way and that every product is 100% vegan. Our vision is to create a completely inconclusive and sustainable experience for our customers – so we’ve kept the prices on the lower end, yet ensured we used top-quality ingredients from Mother Earth. Our vision for the branding is to use lots of earth tones and textures, giving the appearance of nature. I’d also like to keep things minimalistic, in order not to complicate the raw message behind our product.
Examples of styles you like:
https://dribbble.com/shots/18154882-Miso-Beauty-Clinic-Landing-Page
https://dribbble.com/shots/17634091-Eauty-Beauty-clinic
https://dribbble.com/shots/16388982-Labela-Brand-Design-for-Cosmetics
Where will the content be used?: on our main homepage: tillycosmetics.co.uk, as well as all social media channels, and our ecommerce storefront.
What file types are required?: We’d need visual files that could preferably be printed onto a variety of materials – e.g., with shopping bags. EPS, PNG + SVG files would be ideal.
Target audience: Our audience is 18 – 45, health-conscious, eco-friendly individuals who like to take care of themselves and the planet.
Deadline: As this will be a full branding project, it will be fairly time-intensive. Ideally, I’d like the branding completed within 6 months – so January.
Budget: $35,000+
Point of contact: You’ll be working with me, Tilly!
Analysis:
Now, let’s break the brief down section-by-section so you know exactly how it works:
Name: Tilly Cosmetics Brand Design project
Your freelancer is probably working on lots of different freelance projects, so give yours a name to distinguish it. It’ll help you keep organized too.
About the company: My name is Tilly, and I’m the founder of Tilly Cosmetics. We are a makeup brand that sells 100% eco-friendly, cruelty-free, vegan cosmetics. I have been running the business for a few months, and am looking to launch my startup with the help of a fantastic brand.
Why does the freelancer need to know about you and your company? Giving them the whole picture helps the freelancer create the most appropriate work for you. Tell your freelancer what you do and how you do it.
What do you need?: I need a full set of brand guidelines, identity + strategy. The branding will help inform other aspects of my business, such as my webpage, social media channels, ecommerce store, etc. My company is in its early stages as a startup, so a totally blank slate!
Be specific about what you want. Is it just one piece of work you need, or an ongoing project? Let your freelancer know upfront and this will help them work out how long your project will take to complete.
Why do you need it?: The brand will help me acquire new customers and spread the eco-friendly word about my business. The cosmetic industry is a tough one to crack, so I’m looking to invest a lot of time and resources into ensuring the branding is right.
This might seem completely obvious to you, but sometimes spelling out the motivation for your project can be really helpful. It gives the freelancer extra insight into why you need this work; do you want to reach new customers? Are you changing or launching your business? If you have current projects – why aren’t these working? All this extra information will help your freelancer do a great job.
Your vision for the project: I’d like to make it clear that our makeup brand is built with sustainable, cruelty-free products. We’ve ensured that every part of the production process is done in an eco-friendly way and that every product is 100% vegan. Our vision is to create a completely inconclusive and sustainable experience for our customers – so we’ve kept the prices on the lower end, yet ensured we used top-quality ingredients from Mother Earth. Our vision for the branding is to use lots of earth tones and textures, giving the appearance of nature. I’d also like to keep things minimalistic, in order not to complicate the raw message behind our product.
If you already have an idea of how you want the work to look, write it down in your project brief. This will help the freelancer hit the ground running and shorten the delivery time. You and your freelancer will ideally develop concepts together. Don’t worry if you don’t know what you want yet – mention this to your freelancer and you can talk through ideas.
Here are some examples of styles we like:
https://dribbble.com/shots/18154882-Miso-Beauty-Clinic-Landing-Page
https://dribbble.com/shots/17634091-Eauty-Beauty-clinic
https://dribbble.com/shots/16388982-Labela-Brand-Design-for-Cosmetics
Sometimes it’s hard to describe a style you like, which is why you need to show your freelancer. Include images, links to other work you’ve seen, color pallets, fonts – anything that will help your freelancer get a good idea of what you want your finished project to look like.
Where will the content be used?: on our main homepage: tillycosmetics.co.uk, as well as all social media channels, and our ecommerce storefront.
Where you want to use your content can affect the kind of work the freelancer creates. Try your best to future-proof your ideas. Who knows where you’ll need to use the content in a year’s time? Your freelancer should create the work in a way that it can be used in any media or medium you require. The last thing you want is to rehire the freelancer in the future to adjust the content.
What file types are required?: We’d need visual files that could preferably be printed onto a variety of materials – e.g., with shopping bags. EPS, PNG + SVG files would be ideal.
Granted, this may not be information that you know. But, depending on where you need to use the work, you’ll need different file types. If you’re not sure about this, it’s something to ask your freelancer.
Target audience: Our audience is 18 – 45, health-conscious, eco-friendly individuals who like to take care of themselves and the planet.
Your target audience is a vital piece of information that your freelancer should know. It’ll help them create work that specifically targets that section of the market and helps you draw in custom.
Deadline: As this will be a full branding project, it will be fairly time-intensive. Ideally, I’d like the branding completed within 6 months – so January.
When do you need your project to be completed? Don’t forget this crucial detail.
Budget: $35,000+
How much will you pay for the project? If you have a budget in mind, include it in your project brief. If you have no idea, you can discuss costs with your freelancer.
Point of contact: You’ll be working with me, Tilly!
Who will your freelancer be dealing with? Make it easier for remote workers to communicate with you by making it clear who their point of contact is during the project. There will be extra questions and work that needs to be signed off, so make sure your freelancer gets straight through to the right person.
When you post a project brief on Twine, you can add a fully comprehensive project description. This will help you find the right creative freelancer and ultimately get the project you want.
We vet all of our freelancers and match them to clients using over 10 different criteria. This allows both parties to gain maximum results at the most effective price. We’re here to help along every step of the way and will do everything we can to make sure you have an awesome experience.
So, there you have it! A top-quality template for your brand design project.
For more help on writing a great project brief, check out our article here – or, check out our other creative brief examples: Logo Design Brief, Animation Project Brief, Illustration Project Brief, Music Production Project Brief, Copywriting Project Brief.
Ready to find a freelancer? Check out our talent here.
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Svitlana Popovska
