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What is an explainer video project brief? How do I construct an explainer video project brief so the freelancer I hire can make me quality explainer video content?
Here’s an explainer video design brief definition:
An effective explainer video design brief will contain an overview of your entire project, which includes:
- [content type wanted – include a sample or two if you can!
- Key dates & deadlines
- Audience for project
- Deliverable outcomes
- Project goals
The truth is, it can be hard to know what to include in these explainer video design briefs when you’re planning your project. If you have no idea how explainer video design briefs work, how are your freelancers supposed to know what’s needed of them?
Explainer Video Project Brief Example
Luckily, we’ve provided an explainer video project brief example, so you’ll know how to write an explainer video design brief and bag yourself strong content!
This brief will provide your freelancer with everything they need to know about both your project and your business. If you’re struggling to get off the starting block, feel free to use it as a template for your own brief:
Name: Canine Crawl Explainer Video project
About the company: My name is Adelita, and I’m the Co-founder of Canine Crawl – a dog-walking service based in Cancun, Mexico. Our brand goal is to make dog care more accessible for lower-income families and residents so that fewer dogs are abandoned on the streets of Mexico.
What do you need?: We’re looking to spread the word about Canine Crawl in the most engaging, easily-digestible way possible. We’d like a 1 – 2 minute explainer video that we can share on our social media platforms, and display on our website.
Why do you need it?: We feel an explainer video is a perfect way of engaging our ideal audience and providing a simple way of understanding Canine Crawl. If we can help save a few more dogs across the country by publishing content that helps digest the message of dog care, we’d be very proud.
Your vision for the project: Canines are near and dear to our hearts at Canine Crawl. Many dogs, across all breeds, ages, and walks of life, are abandoned daily, left to fend for themselves. Although there are many charities and kennels that aim to protect these poor animals once they’ve been abandoned, it, unfortunately, doesn’t prevent the issue. Our goal is simple: we’d like to assist those who need a little extra help when looking after their pets. If we can spread the word on Canine Crawl, and inform dog owners that there is help on hand to give their animals extra exercise and playtime, hopefully, fewer dogs will face abandonment. We are also in the trialing phase of launching an app for our service, so we’d like the explainer video to incorporate this method of communication too.
Examples of styles you like:
https://dribbble.com/shots/9807618-Phone-to-Ipad
https://dribbble.com/shots/16221824-Giggl-Mascot-Animation
https://dribbble.com/shots/11977289-one-shot-for-video-explainer
Where will the content be used?: it will be published across all of our social media platforms (Instagram, Facebook, TikTok, Twitter, etc) and also our website.
What file types are required?: we would need just visuals, no sound – so MP4 would work great.
Target audience: Our audience is young families, all the way to older couples. They live in the Cancun City area of Mexico and are of the lower socioeconomic group.
Deadline: We would like this video to be finished in 3 months’ time – we’ve set a deadline for the end of November. (This can be flexible depending on chosen freelancers’ schedules + project requirements).
Budget: $20,000
Point of contact: You’ll be working with the founders of the business – myself, and my partners, David and Cedro.
Analysis:
Now, let’s break the brief down section-by-section so you know exactly how it works:
Name: Canine Crawl Explainer Video project
Your freelancer is probably working on lots of different freelance projects, so give yours a name to distinguish it. It’ll help you keep organized too.
About the company: My name is Adelita, and I’m the Co-founder of Canine Crawl – a dog-walking service based in Cancun, Mexico. Our brand goal is to make dog care more accessible for lower-income families and residents so that fewer dogs are abandoned on the streets of Mexico.
Why does the freelancer need to know about you and your company? Giving them the whole picture helps the freelancer create the most appropriate work for you. Tell your freelancer what you do and how you do it.
What do you need?: We’re looking to spread the word about Canine Crawl in the most engaging, easily-digestible way possible. We’d like a 1 – 2 minute explainer video that we can share on our social media platforms, and display on our website.
Be specific about what you want. Is it just one piece of work you need, or an ongoing project? Let your freelancer know upfront and this will help them work out how long your project will take to complete.
Why do you need it?: We feel an explainer video is a perfect way of engaging our ideal audience and providing a simple way of understanding Canine Crawl. If we can help save a few more dogs across the country by publishing content that helps digest the message of dog care, we’d be very proud.
This might seem completely obvious to you, but sometimes spelling out the motivation for your project can be really helpful. It gives the freelancer extra insight into why you need this work; do you want to reach new customers? Are you changing or launching your business? If you have current projects – why aren’t these working? All this extra information will help your freelancer do a great job.
Your vision for the project: Canines are near and dear to our hearts at Canine Crawl. Many dogs, across all breeds, ages, and walks of life, are abandoned daily, left to fend for themselves. Although there are many charities and kennels that aim to protect these poor animals once they’ve been abandoned, it, unfortunately, doesn’t prevent the issue. Our goal is simple: we’d like to assist those who need a little extra help when looking after their pets. If we can spread the word on Canine Crawl, and inform dog owners that there is help on hand to give their animals extra exercise and playtime, hopefully, fewer dogs will face abandonment. We are also in the trialing phase of launching an app for our service, so we’d like the explainer video to incorporate this method of communication too.
If you already have an idea of how you want the work to look, write it down in your project brief. This will help the freelancer hit the ground running and shorten the delivery time. You and your freelancer will ideally develop concepts together. Don’t worry if you don’t know what you want yet – mention this to your freelancer and you can talk through ideas.
Here are some examples of styles we like:
https://dribbble.com/shots/9807618-Phone-to-Ipad
https://dribbble.com/shots/16221824-Giggl-Mascot-Animation
https://dribbble.com/shots/11977289-one-shot-for-video-explainer
Sometimes it’s hard to describe a style you like, which is why you need to show your freelancer. Include images, links to other work you’ve seen, color pallets, fonts – anything that will help your freelancer get a good idea of what you want your finished project to look like.
Where will the content be used?: it will be published across all of our social media platforms (Instagram, Facebook, TikTok, Twitter, etc) and also our website.
Where you want to use your content can affect the kind of work the freelancer creates. Try your best to future-proof your ideas. Who knows where you’ll need to use the content in a year’s time? Your freelancer should create the work in a way that it can be used in any media or medium you require. The last thing you want is to rehire the freelancer in the future to adjust the content.
What file types are required?: we would need just visuals, no sound – so MP4 would work great.
Granted, this may not be information that you know. But, depending on where you need to use the work, you’ll need different file types. If you’re not sure about this, it’s something to ask your freelancer.
Target audience: Our audience is young families, all the way to older couples. They live in the Cancun City area of Mexico and are of the lower socioeconomic group.
Your target audience is a vital piece of information that your freelancer should know. It’ll help them create work that specifically targets that section of the market and helps you draw in custom.
Deadline: We would like this video to be finished in 3 months’ time – we’ve set a deadline for the end of November. (This can be flexible depending on chosen freelancers’ schedules + project requirements).
When do you need your project to be completed? Don’t forget this crucial detail.
Budget: $20,000
How much will you pay for the project? If you have a budget in mind, include it in your project brief. If you have no idea, you can discuss costs with your freelancer.
Point of contact: You’ll be working with the founders of the business – myself, and my partners, David and Cedro.
Who will your freelancer be dealing with? Make it easier for remote workers to communicate with you by making it clear who their point of contact is during the project. There will be extra questions and work that needs to be signed off, so make sure your freelancer gets straight through to the right person.
You can add a fully comprehensive project description when you post a project brief on Twine. This will help you find the right creative freelancer and ultimately get the project you want.
We vet all of our freelancers and match them to clients using over 10 different criteria. This allows both parties to gain maximum results at the most effective price. We’re here to help along every step of the way and will do everything we can to make sure you have an awesome experience.
So, there you have it! A top-quality template for your brand design project. For more help on writing a great project brief, check out our article here – or, check out our other creative brief examples: Logo Design Brief, Animation Project Brief, Illustration Project Brief, Music Production Project Brief, Copywriting Project Brief.
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Svitlana Popovska
