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What is a motion graphic design project brief? How do I construct a motion graphic design project brief so the freelancer I hire can make me quality content?
Here’s a motion graphic design brief definition:
An effective motion graphic design brief will contain an overview of your entire project, which includes:
- [content type wanted – include a sample or two if you can!
- Key dates & deadlines
- Audience for project
- Deliverable outcomes
- Project goals
The truth is, it can be hard to know what to include in these motion graphic design briefs when you’re planning your project. If you have no idea how motion graphic design briefs work, how are your freelancers supposed to know what’s needed of them?
Motion Graphic Design Brief Example
Luckily, we’ve provided a motion graphic project brief example, so you’ll know how to write a motion graphic design brief and bag yourself strong content!
This brief will provide your freelancer with everything they need to know about both your project and your business. If you’re struggling to get off the starting block, feel free to use it as a template for your own brief:
Name: Nix Nougat Motion Design Project
About the company: We are Nix Nougat, a confectionary business based in London. We sell a variety of candies – from sherbet to chocolate, fruity fizzes to silky creams. What started as a small stall 3 years ago, has blossomed into a successful confectionary business with over 45 staff members. As we also run our business online, we are keen to develop our marketing campaigns, and ensure they are the best they can possibly be.
What do you need?: We are launching a brand new selection of gluten-free, cake-flavored chocolate for all our gluten-free friends out there. To have a successful launch, we need a 30-second ad showcasing our new products (of which there are 3: birthday cake, chocolate cake, and carrot cake.)
Your vision for the project: The main message we’d like to convey is that our chocolates are 100% gluten-free, and so can be enjoyed by folks who have specific dietary needs that mean they can’t usually eat cakes or other baked goods. We’d like the chocolate bars (which we’ll send full specs + dimensions, including concept to final design) to be drawn in a cartoon style, and be animated whilst the CTAs and other copy are on screen.
Examples of styles you like:
dribbble.com/shots/15508260-Aquadisko-man/attachments/7285307?mode=media
dribbble.com/shots/13381436-Tank-dog/attachments/4984423?mode=media
cdn.dribbble.com/userupload/3079589/file/original-b4fedbe53f593852b3fa105d9ea73aed.mp4
Where will the content be used?: This motion graphic animation will be used on the following platforms: YouTube, Facebook, and Instagram. The content needs to work on a 1:1 and 16:9 ratio.
Target audience: Nix Nougat’s customers are aged 18 – 40 year olds, and health-conscious. Our demographic is split 65% female and 35% male.
Deadline: February 31st.
Budget: Flexible budget, willing to negotiate with the designer.
Point of contact: Jamie, our Product + UX Designer.
Analysis:
Now, let’s break the brief down section by section so you know exactly how it works:
Name: Nix Nougat Motion Design Project
Your freelancer is probably working on lots of different freelance projects, so give yours a name to distinguish it. It’ll help you keep organized too.
About the company: We are Nix Nougat, a confectionary business based in London. We sell a variety of candies – from sherbet to chocolate, fruity fizzes to silky creams. What started as a small stall 3 years ago, has blossomed into a successful confectionary business with over 45 staff members. As we also run our business online, we are keen to develop our marketing campaigns, and ensure they are the best they can possibly be.
Why does the freelancer need to know about you and your company? Giving them the whole picture helps the freelancer create the most appropriate work for you. Tell your freelancer what you do and how you do it.
What do you need?: We are launching a brand new selection of gluten-free, cake-flavored chocolate for all our gluten-free friends out there. To have a successful launch, we need a 30-second ad showcasing our new products (of which there are 3: birthday cake, chocolate cake, and carrot cake.)
Be specific about what you want. Is it just one piece of work you need, or an ongoing project? Let your freelancer know upfront and this will help them work out how long your project will take to complete.
Your vision for the project: The main message we’d like to convey is that our chocolates are 100% gluten-free, and so can be enjoyed by folks who have specific dietary needs that mean they can’t usually eat cakes or other baked goods. We’d like the chocolate bars (which we’ll send full specs + dimensions, including concept to final design) to be drawn in a cartoon style, and be animated whilst the CTAs and other copy are on screen.
If you already have an idea of how you want the work to look, write it down in your project brief. This will help the freelancer hit the ground running and shorten the delivery time. You and your freelancer will ideally develop concepts together. Don’t worry if you don’t know what you want yet – mention this to your freelancer and you can talk through ideas.
Here are some examples of styles we like:
dribbble.com/shots/15508260-Aquadisko-man/attachments/7285307?mode=media
dribbble.com/shots/13381436-Tank-dog/attachments/4984423?mode=media
cdn.dribbble.com/userupload/3079589/file/original-b4fedbe53f593852b3fa105d9ea73aed.mp4
Sometimes it’s hard to describe a style you like, which is why you need to show your freelancer. Include images, links to other work you’ve seen, color pallets, fonts – anything that will help your freelancer get a good idea of what you want your finished project to look like.
Where will the content be used?: This motion graphic animation will be used on the following platforms: YouTube, Facebook, and Instagram. The content needs to work on a 1:1 and 16:9 ratio.
Where you want to use your content can affect the kind of work the freelancer creates. Try your best to future-proof your ideas. Who knows where you’ll need to use the content in a year’s time? Your freelancer should create the work in a way that it can be used in any media or medium you require. The last thing you want is to rehire the freelancer in the future to adjust the content.
Target audience: Nix Nougat’s customers are aged 18 – 40 year old, and health-conscious. Our demographic is split between 65% female and 35% male.
Your target audience is a vital piece of information that your freelancer should know. It’ll help them create work that specifically targets that section of the market and helps you draw in custom.
Deadline: February 31st.
When do you need your project to be completed? Don’t forget this crucial detail.
Budget: Flexible budget, willing to negotiate with the designer.
How much will you pay for the project? If you have a budget in mind, include it in your project brief. If you have no idea, you can discuss costs with your freelancer.
Point of contact: Jamie, our Product + UX Designer.
Who will your freelancer be dealing with? Make it easier for remote workers to communicate with you by making it clear who their point of contact is during the project. There will be extra questions and work that needs to be signed off, so make sure your freelancer gets straight through to the right person.
When you post a project brief on Twine, you can add a fully comprehensive project description. This will help you find the right creative freelancer and ultimately get the project you want.
We vet all of our freelancers and match them to clients using over 10 different criteria. This allows both parties to gain maximum results at the most effective price. We’re here to help every step of the way and will do everything we can to make sure you have an awesome experience.
So, there you have it! A top-quality template for your motion graphic design project.
For more help on writing a great project brief, check out our article here – or, check out our other creative brief examples: Logo Design Brief, Animation Project Brief, Illustration Project Brief, Music Production Project Brief, Copywriting Project Brief. Ready to find a freelancer? Check out our talent here.
Stuart Logan
Wondershare
