TwineAre you looking to hire a podcast producer? Visit our freelance marketplace to post up a podcast production brief, and have top-quality producers contact you with their rates.
What is a podcast production brief? How do I construct a podcast production brief so the freelancer I hire can make me quality podcast content?
Here’s a podcast production brief definition:
An effective podcast production brief will contain an overview of your entire project, which includes:
- [content type wanted – include a sample or two if you can!
- Key dates & deadlines
- Audience for project
- Deliverable outcomes
- Project goals
The truth is, it can be hard to know what to include in these podcast production briefs when you’re planning your project. If you have no idea how podcast production briefs work, how are your freelancers supposed to know what’s needed of them?
Podcast Production Brief Example
Luckily, we’ve provided a podcast production brief example, so you’ll know how to write a podcast production brief and bag yourself strong content!
This brief will provide your freelancer with everything they need to know about both your project and your business. If you’re struggling to get off the starting block, feel free to use it as a template for your own brief:
Name: The Bill Experience Podcast Production Project
About the company: My name is Bill Weaver, and I am an amateur comedian looking to create my first podcast – The Bill Experience. I will be talking about global issues and controversies circling the web, and use a lot of my previous material within the podcast.
What do you need?: I will need help coming up with topics for the podcast, as well as helping with the overall running of the show. Ideally, the producer will also be responsible for sourcing guests.
Why do you need it?: I am looking to tap into the podcast industry, as I feel this is a great media source for those who are unable to make it to my live shows. A podcast can be stuck in the background of doing other things, making it a much more accessible form of content. It’s also going to help further my career.
Your vision for the project: I’d like to make my podcast a bi-weekly show, allowing myself and the producer enough time to get together enough topics for around 30 / 45 minute long episodes. With the right promotion on my social channels and other outlets, I’d like this podcast to be the next go-to comedy podcast in America. Once the podcast becomes successful, I’d like to incorporate other comedians into the mix of the podcast, so it becomes a collaborative platform.
Examples of styles you like:
WTF with Marc Maron Podcast: www.wtfpod.com
2 Bears, 1 Cave Podcast: 2bears1cave.libsyn.com/website
Where will the content be used?: on Spotify, Apple Music, and other streaming platforms. With enough success, I would like to add video to the podcast and feature this on YouTube.
Target audience: Our listenership is 18-40 year-olds who often attend comedy shows, and find amusement in contemporary politics and satire.
Deadline: This will be an ongoing project, but ideally I’d like to kick things off this December.
Budget: $53,000+ per annum.
Point of contact: You’ll be working with me directly and sometimes my agent – Phil Hayes.
Analysis:
Now, let’s break the brief down section-by-section so you know exactly how it works:
Name: The Bill Experience Podcast Production Project
Your freelancer is probably working on lots of different freelance projects, so give yours a name to distinguish it. It’ll help you keep organized too.
About the company: My name is Bill Weaver, and I am an amateur comedian looking to create my first podcast – The Bill Experience. I will be talking about global issues and controversies circling the web, and use a lot of my previous material within the podcast.
Why does the freelancer need to know about you and your company? Giving them the whole picture helps the freelancer create the most appropriate work for you. Tell your freelancer what you do and how you do it.
What do you need?: I will need help coming up with topics for the podcast, as well as helping with the overall running of the show. Ideally, the producer will also be responsible for sourcing guests.
Be specific about what you want. Is it just one piece of work you need, or an ongoing project? Let your freelancer know upfront and this will help them work out how long your project will take to complete.
Why do you need it?: I am looking to tap into the podcast industry, as I feel this is a great media source for those who are unable to make it to my live shows. A podcast can be stuck in the background of doing other things, making it a much more accessible form of content. It’s also going to help further my career.
This might seem completely obvious to you, but sometimes spelling out the motivation for your project can be really helpful. It gives the freelancer extra insight into why you need this work; do you want to reach new customers? Are you changing or launching your business? If you have current projects – why aren’t these working? All this extra information will help your freelancer do a great job.
Your vision for the project: I’d like to make my podcast a bi-weekly show, allowing myself and the producer enough time to get together enough topics for around 30 / 45 minute long episodes. With the right promotion on my social channels and other outlets, I’d like this podcast to be the next go-to comedy podcast in America. Once the podcast becomes successful, I’d like to incorporate other comedians into the mix of the podcast, so it becomes a collaborative platform.
If you already have an idea of how you want the work to look, write it down in your project brief. This will help the freelancer hit the ground running and shorten the delivery time. You and your freelancer will ideally develop concepts together. Don’t worry if you don’t know what you want yet – mention this to your freelancer and you can talk through ideas.
Here are some examples of styles we like:
WTF with Marc Maron Podcast: www.wtfpod.com
2 Bears, 1 Cave Podcast: 2bears1cave.libsyn.com/website
Sometimes it’s hard to describe a style you like, which is why you need to show your freelancer. Include images, links to other work you’ve seen, color pallets, fonts – anything that will help your freelancer get a good idea of what you want your finished project to look like.
Where will the content be used?: on Spotify, Apple Music, and other streaming platforms. With enough success, I would like to add video to the podcast and feature this on YouTube.
Where you want to use your content can affect the kind of work the freelancer creates. Try your best to future-proof your ideas. Who knows where you’ll need to use the content in a year’s time? Your freelancer should create the work in a way that it can be used in any media or medium you require. The last thing you want is to rehire the freelancer in the future to adjust the content.
Target audience: Our listenership is 18-40 year-olds who often attend comedy shows, and find amusement in contemporary politics and satire.
Your target audience is a vital piece of information that your freelancer should know. It’ll help them create work that specifically targets that section of the market and helps you draw in custom.
Deadline: This will be an ongoing project, but ideally I’d like to kick things off this December.
When do you need your project to be completed? Don’t forget this crucial detail.
Budget: $53,000+ per annum.
How much will you pay for the project? If you have a budget in mind, include it in your project brief. If you have no idea, you can discuss costs with your freelancer.
Point of contact: You’ll be working with me directly and sometimes my agent – Phil Hayes.
Who will your freelancer be dealing with? Make it easier for remote workers to communicate with you by making it clear who their point of contact is during the project. There will be extra questions and work that needs to be signed off, so make sure your freelancer gets straight through to the right person.
When you post a project brief on Twine, you can add a fully comprehensive project description. This will help you find the right creative freelancer and ultimately get the project you want.
We vet all of our freelancers and match them to clients using over 10 different criteria. This allows both parties to gain maximum results at the most effective price. We’re here to help every step of the way and will do everything we can to make sure you have an awesome experience.
So, there you have it! A top-quality template for your podcast production project. For more help on writing a great project brief, check out our article here – or, check out our other creative brief examples: Logo Design Brief, Animation Project Brief, Illustration Project Brief, Music Production Project Brief, Copywriting Project Brief.
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Svitlana Popovska
