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What is a UI design project brief? How do I construct a UI design project brief so the freelancer I hire can make me quality content?
Here’s a UI design project brief definition:
An effective UI design brief will contain an overview of your entire project, which includes:
- [content type wanted – include a sample or two if you can!
- Key dates & deadlines
- Audience for project
- Deliverable outcomes
- Project goals
The truth is, it can be hard to know what to include in these UI design briefs when you’re planning your project. If you have no idea how UI design briefs work, how are your freelancers supposed to know what’s needed of them?
UI Design Brief Example
Luckily, we’ve provided a UI design project brief example, so you’ll know how to write a UI design brief and bag yourself strong content!
This brief will provide your freelancer with everything they need to know about both your project and your business. If you’re struggling to get off the starting block, feel free to use it as a template for your own brief:
Name: Paint & Escape UI Design Project
About the company: My name’s Craig, a retired Art Teacher from California and the current Founder of Paint & Escape. Paint & Escape vacations allow creative individuals, whether beginners or experts, hobbyists or professionals, to explore and share art with the world. I’ve been running this business for just over 18 months: going on over 50 art vacations, with just under 300 fantastically unique individuals. My mission is to awaken a new source of inspiration on a trip dedicated entirely to painting.
What do you need?: I’d like to make the UI on my website easier to use and work with. As I want to eventually increase the amount of travels Paint & Escape provides, and number of guests, I’ll need a smooth, operable UI to do this. The current UI is blocky, and doesn’t best suit the minimalist, flowing vision that the Paint & Escape brand encompasses.
Your vision for the project: I have a list of brand guidelines (logo, colors, fonts) that I will share with the chosen freelancer. I work with customers of all age groups, so would need the final UI product to be easily accessible to users of all kinds, including high-contrast text that’s easy to read. I’d like to simplify the application process, and have an animated form that responds quickly to the user’s commands, i.e. “next, back, send application”. I’ve also taken plenty of photographs over the last 18 months that I’d like to incorporate into the final product – potentially having a waterfall effect that appears when viewing “previous trips”.
Examples of styles you like:
www.airbnb.com
www.rallyinteractive.com
www.omio.com
Where will the content be used?: On my website: Paint&Escape.co
Target audience: My customers are aged anywhere from their 20s to late 70s. They’re all professionals with expendable income, and a love for art, culture, and traveling.
Deadline: I’m looking to get this UI fully operational within 3 months from the project start date.
Budget: $150 per hour.
Point of contact: Craig Fossil – Founder of Paint & Escape.
Analysis:
Now, let’s break the brief down section by section so you know exactly how it works:
Name: Paint & Escape UI Design Project
Your freelancer is probably working on lots of different freelance projects, so give yours a name to distinguish it. It’ll help you keep organized too.
About the company: My name’s Craig, a retired Art Teacher from California and the current Founder of Paint & Escape. Paint & Escape vacations allow creative individuals, whether beginners or experts, hobbyists or professionals, to explore and share art with the world. I’ve been running this business for just over 18 months: going on over 50 art vacations, with just under 300 fantastically unique individuals. My mission is to awaken a new source of inspiration on a trip dedicated entirely to painting.
Why does the freelancer need to know about you and your company? Giving them the whole picture helps the freelancer create the most appropriate work for you. Tell your freelancer what you do and how you do it.
What do you need?: I’d like to make the UI on my website easier to use and work with. As I want to eventually increase the amount of travels Paint & Escape provides, and number of guests, I’ll need a smooth, operable UI to do this. The current UI is blocky, and doesn’t best suit the minimalist, flowing vision that the Paint & Escape brand encompasses.
Be specific about what you want. Is it just one piece of work you need, or an ongoing project? Let your freelancer know upfront and this will help them work out how long your project will take to complete.
Your vision for the project: I have a list of brand guidelines (logo, colors, fonts) that I will share with the chosen freelancer. I work with customers of all age groups, so would need the final UI product to be easily accessible to users of all kinds, including high-contrast text that’s easy to read. I’d like to simplify the application process, and have an animated form that responds quickly to the user’s commands, i.e. “next, back, send application”. I’ve also taken plenty of photographs over the last 18 months that I’d like to incorporate into the final product – potentially having a waterfall effect that appears when viewing “previous trips”.
If you already have an idea of how you want the work to look, write it down in your project brief. This will help the freelancer hit the ground running and shorten the delivery time. You and your freelancer will ideally develop concepts together. Don’t worry if you don’t know what you want yet – mention this to your freelancer and you can talk through ideas.
Here are some examples of styles we like:
www.airbnb.com
www.rallyinteractive.com
www.omio.com
Sometimes it’s hard to describe a style you like, which is why you need to show your freelancer. Include images, links to other work you’ve seen, color pallets, fonts – anything that will help your freelancer get a good idea of what you want your finished project to look like.
Where will the content be used?: On my website: Paint&Escape.co
Where you want to use your content can affect the kind of work the freelancer creates. Try your best to future-proof your ideas. Who knows where you’ll need to use the content in a year’s time? Your freelancer should create the work in a way that it can be used in any media or medium you require. The last thing you want is to rehire the freelancer in the future to adjust the content.
Target audience: My customers are aged anywhere from their 20s to late 70s. They’re all professionals with expendable income, and a love for art, culture, and traveling.
Your target audience is a vital piece of information that your freelancer should know. It’ll help them create work that specifically targets that section of the market and helps you draw in custom.
Deadline: I’m looking to get this UI fully operational within 3 months from the project start date.
When do you need your project to be completed? Don’t forget this crucial detail.
Budget: $150 per hour.
How much will you pay for the project? If you have a budget in mind, include it in your project brief. If you have no idea, you can discuss costs with your freelancer.
Point of contact: Craig Fossil – Founder of Paint & Escape.
Who will your freelancer be dealing with? Make it easier for remote workers to communicate with you by making it clear who their point of contact is during the project. There will be extra questions and work that needs to be signed off, so make sure your freelancer gets straight through to the right person.
When you post a project brief on Twine, you can add a fully comprehensive project description. This will help you find the right creative freelancer and ultimately get the project you want.
We vet all of our freelancers and match them to clients using over 10 different criteria. This allows both parties to gain maximum results at the most effective price. We’re here to help every step of the way and will do everything we can to make sure you have an awesome experience.
So, there you have it! A top-quality template for your UI design project. For more help on writing a great project brief, check out our article here – or, check out our other creative brief examples: Logo Design Brief, Animation Project Brief, Illustration Project Brief, Music Production Project Brief, Copywriting Project Brief.
Ready to find a freelancer? Check out our talent here.
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