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What is a video editor project brief? How do I construct a video editor project brief so the freelancer I hire can make me quality video content?
Here’s a video editor project brief definition:
An effective video editor project brief will contain an overview of your entire project, which includes:
- [content type wanted – include a sample or two if you can!
- Key dates & deadlines
- Audience for project
- Deliverable outcomes
- Project goals
The truth is, it can be hard to know what to include in these video editor briefs when you’re planning your project. If you have no idea how video editor briefs work, how are your freelancers supposed to know what’s needed of them?
Video Editor Brief Example
Luckily, we’ve provided a video editor brief example, so you’ll know how to write a Video editor brief and bag yourself strong content!
This brief will provide your freelancer with everything they need to know about both your project and your business. If you’re struggling to get off the starting block, feel free to use it as a template for your own brief:
Name: Mike and Austin: Uncut Vlogs – Video Editor Project
About the company: We are Mike and Austin, and we create wacky, unfiltered vlogs on our lives in the outer LA area. We’ve been friends as long as we can remember. We like to have fun and adventures and enjoy bringing like-minded people in for the ride. The platform we distribute our content on, is YouTube, with the occasional TikTok video too (although we won’t need editing assistance on this channel).
What do you need?: We are looking for a super talented, creative video editor to edit our footage for publishing on YouTube. Our genre of content is comedy, so we’re looking for someone with a similar sense of humor / background as us. We don’t have a specific experience requirement – just as long as you’re passionate about the project and want to join our team, we want you on board.
Why do you need it?: Our previous video editor recently moved countries, and we’re looking for someone who can work to a similar timescale – freelance, remote, etc.
Your vision for the project: We want to take the vlogging world by storm. We just hit a huge milestone for us – 500,000 subscribers – and want to celebrate by creating even better, higher-quality content. We have so many ideas planned (including trips away, which we will pay for you to join us on) that we can’t wait to get started. We’ve had a couple of brand deals in the past, but we’re hoping that, with a superstar video editor, we’re more likely to target a bigger audience.
Examples of styles you like:
We’re a cross-between wholesome content like Fun for Louis, and something a bit more chaotic, like David Dobrik. Essentially – something for everyone!
Where will the content be used?: On YouTube (including Shorts).
Target audience: Our majority demographic is 18-35-year-olds who are into a good time.
Deadline: We’re gonna need to work with you for a long time! We’re looking to start the project ASAP, and if things go well, the sky is the limit. We have a few friends in the industry who are always in need of a good editor, so we’ll happily spread the word.
Budget: We paid our last editor $800 per video (with our videos ranging anywhere from 10-30 minutes long. Depending on experience / skill, we’re happy to increase the budget!
Point of contact: Either Mike or Austin!
Analysis:
Now, let’s break the brief down section by section so you know exactly how it works:
Name: Mike and Austin: Uncut Vlogs – Video Editor Project
Your freelancer is probably working on lots of different freelance projects, so give yours a name to distinguish it. It’ll help you keep organized too.
About the company: We are Mike and Austin, and we create wacky, unfiltered vlogs on our lives in the outer LA area. We’ve been friends as long as we can remember. We like to have fun and adventures and enjoy bringing like-minded people in for the ride. The platform we distribute our content on, is YouTube, with the occasional TikTok video too (although we won’t need editing assistance on this channel).
Why does the freelancer need to know about you and your company? Giving them the whole picture helps the freelancer create the most appropriate work for you. Tell your freelancer what you do and how you do it.
What do you need?: We are looking for a super talented, creative video editor to edit our footage for publishing on YouTube. Our genre of content is comedy, so we’re looking for someone with a similar sense of humor / background as us. We don’t have a specific experience requirement – just as long as you’re passionate about the project and want to join our team, we want you on board.
Be specific about what you want. Is it just one piece of work you need, or an ongoing project? Let your freelancer know upfront and this will help them work out how long your project will take to complete.
Why do you need it?: Our previous video editor recently moved countries, and we’re looking for someone who can work to a similar timescale – freelance, remote, etc.
This might seem completely obvious to you, but sometimes spelling out the motivation for your project can be really helpful. It gives the freelancer extra insight into why you need this work; do you want to reach new customers? Are you changing or launching your business? If you have current projects – why aren’t these working? All this extra information will help your freelancer do a great job.
Your vision for the project: We want to take the vlogging world by storm. We just hit a huge milestone for us – 500,000 subscribers – and want to celebrate by creating even better, higher-quality content. We have so many ideas planned (including trips away, which we will pay for you to join us on) that we can’t wait to get started. We’ve had a couple of brand deals in the past, but we’re hoping that, with a superstar video editor, we’re more likely to target a bigger audience.
If you already have an idea of how you want the work to look, write it down in your project brief. This will help the freelancer hit the ground running and shorten the delivery time. You and your freelancer will ideally develop concepts together. Don’t worry if you don’t know what you want yet – mention this to your freelancer and you can talk through ideas.
Here are some examples of styles we like:
We’re a cross-between wholesome content like Fun for Louis, and something a bit more chaotic, like David Dobrik. Essentially – something for everyone!
Sometimes it’s hard to describe a style you like, which is why you need to show your freelancer. Include images, links to other work you’ve seen, color pallets, fonts – anything that will help your freelancer get a good idea of what you want your finished project to look like.
Where will the content be used?: On YouTube (including Shorts).
Where you want to use your content can affect the kind of work the freelancer creates. Try your best to future-proof your ideas. Who knows where you’ll need to use the content in a year’s time? Your freelancer should create the work in a way that it can be used in any media or medium you require. The last thing you want is to rehire the freelancer in the future to adjust the content.
Target audience: Our majority demographic is 18-35-year-olds who are into a good time.
Your target audience is a vital piece of information that your freelancer should know. It’ll help them create work that specifically targets that section of the market and helps you draw in custom.
Deadline: We’re gonna need to work with you for a long time! We’re looking to start the project ASAP, and if things go well, the sky is the limit. We have a few friends in the industry who are always in need of a good editor, so we’ll happily spread the word.
When do you need your project to be completed? Don’t forget this crucial detail.
Budget: We paid our last editor $800 per video (with our videos ranging anywhere from 10-30 minutes long. Depending on experience / skill, we’re happy to increase the budget!
How much will you pay for the project? If you have a budget in mind, include it in your project brief. If you have no idea, you can discuss costs with your freelancer.
Point of contact: Either Mike or Austin!
Who will your freelancer be dealing with? Make it easier for remote workers to communicate with you by making it clear who their point of contact is during the project. There will be extra questions and work that needs to be signed off, so make sure your freelancer gets straight through to the right person.
When you post a project brief on Twine, you can add a fully comprehensive project description. This will help you find the right creative freelancer and ultimately get the project you want.
We vet all of our freelancers and match them to clients using over 10 different criteria. This allows both parties to gain maximum results at the most effective price. We’re here to help every step of the way and will do everything we can to make sure you have an awesome experience.
So, there you have it! A top-quality template for your video editor project brief. For more help on writing a great project brief, check out our article here – or, check out our other creative brief examples: Logo Design Brief, Animation Project Brief, Illustration Project Brief, Music Production Project Brief, Copywriting Project Brief.
Ready to find a freelancer? Check out our talent here.
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