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What is a Videographer project brief? How do I construct a Videographer brief so the freelancer I hire can make me quality video content?
Here’s a Videographer’s project brief definition:
An effective Videographer project brief will contain an overview of your entire project, which includes:
- [content type wanted – include a sample or two if you can!
- Key dates & deadlines
- Audience for project
- Deliverable outcomes
- Project goals
The truth is, it can be hard to know what to include in these videography briefs when you’re planning your project. If you have no idea how a videographer project brief works, how are your freelancers supposed to know what’s needed of them?
Videographer Project Brief Example
Luckily, we’ve provided a videographer project brief example, so you’ll know how to write a videography brief and bag yourself strong content!
This brief will provide your freelancer with everything they need to know about both your project and your business. If you’re struggling to get off the starting block, feel free to use it as a template for your own brief:
Name: The Cakeologist Videography Project
About the company: My name is Tiffany, and I am the founder and owner of The Cakeologist – a cake and baked goods company, based in Andersonville, Chicago. What started out as a small homemade bakery in my kitchen, has since grown into a profitable business, with customers all over the United States. In the last 3 years, I have launched my business online too, which has granted us tremendous growth and ecommerce success.
What do you need?: To help boost the businesses’ social media presence, I’m looking to create short video content that I can distribute across a wide range of platforms (thinking Instagram, YouTube, TikTok). The content will be pure food creation – baked goods from start to finish, kitchen mishaps, and business tips for other small businesses starting out. I have attempted to create a few videos using my phone, but am currently missing the high quality that a professional videographer would give.
Why do you need it?: I’d like The Cakeologist to be a household name – not just for tasty baked goods, but also for the brand itself. Nothing is perfect, and I want my customers to see the amount of fun and love that goes into the creation of these treats. If I can inspire a few people to believe in themselves, and pick up a cake along the way, I’ll be happy!
Your vision for the project: I’d like to start this video campaign ASAP, so as soon I meet the right freelancer, I’m good to go! The 3 platforms mentioned above are my main priority, but if you have ideas for other channels, I’m very open to ideas. I’d like the video content to be informative and easily digestible (no pun intended!) I’d also like to chat through the campaign timeline and duration with whoever I work with.
Examples of styles you like:
Buzzfeed’s channel has always been an inspiration to me, in particular, their cooking and baking shorts: https://youtube.com/shorts/wvnS9zeXV1M?feature=share
Where will the content be used?: On various The Cakelogist’s social media channels.
Target audience: Our baked goods can appeal to anyone – we have customers ranging from 5 to 85 years old! The content should be super simple and tasteful, so all ages can enjoy it.
Deadline: This will be an ongoing project that I’d like to start ASAP. I’d like to have the first batch of video content ready to distribute by later this year, preferably by Mid August (3 months’ time).
Budget: Happy to discuss rates with freelancer!
Point of contact: Myself, Tiff 🙂
Analysis:
Now, let’s break the brief down section-by-section so you know exactly how it works:
Name: The Cakeologist Videography Project
Your freelancer is probably working on lots of different freelance projects, so give yours a name to distinguish it. It’ll help you keep organized too.
About the company: My name is Tiffany, and I am the founder and owner of The Cakeologist – a cake and baked goods company, based in Andersonville, Chicago. What started out as a small homemade bakery in my kitchen, has since grown into a profitable business, with customers all over the United States. In the last 3 years, I have launched my business online too, which has granted us tremendous growth and ecommerce success.
Why does the freelancer need to know about you and your company? Giving them the whole picture helps the freelancer create the most appropriate work for you. Tell your freelancer what you do and how you do it.
What do you need?: To help boost the businesses’ social media presence, I’m looking to create short video content that I can distribute across a wide range of platforms (thinking Instagram, YouTube, TikTok). The content will be pure food creation – baked goods from start to finish, kitchen mishaps, and business tips for other small businesses starting out. I have attempted to create a few videos using my phone, but am currently missing the high quality that a professional videographer would give.
Be specific about what you want. Is it just one piece of work you need, or an ongoing project? Let your freelancer know upfront and this will help them work out how long your project will take to complete.
Why do you need it?: I’d like The Cakeologist to be a household name – not just for tasty baked goods, but also for the brand itself. Nothing is perfect, and I want my customers to see the amount of fun and love that goes into the creation of these treats. If I can inspire a few people to believe in themselves, and pick up a cake along the way, I’ll be happy!
This might seem completely obvious to you, but sometimes spelling out the motivation for your project can be really helpful. It gives the freelancer extra insight into why you need this work; do you want to reach new customers? Are you changing or launching your business? If you have current projects – why aren’t these working? All this extra information will help your freelancer do a great job.
Your vision for the project: I’d like to start this video campaign ASAP, so as soon I meet the right freelancer, I’m good to go! The 3 platforms mentioned above are my main priority, but if you have ideas for other channels, I’m very open to ideas. I’d like the video content to be informative and easily digestible (no pun intended!) I’d also like to chat through the campaign timeline and duration with whoever I work with.
If you already have an idea of how you want the work to look, write it down in your project brief. This will help the freelancer hit the ground running and shorten the delivery time. You and your freelancer will ideally develop concepts together. Don’t worry if you don’t know what you want yet – mention this to your freelancer and you can talk through ideas.
Here are some examples of styles we like:
Buzzfeed’s channel has always been an inspiration to me, in particular, their cooking and baking shorts: https://youtube.com/shorts/wvnS9zeXV1M?feature=share
Sometimes it’s hard to describe a style you like, which is why you need to show your freelancer. Include images, links to other work you’ve seen, color pallets, fonts – anything that will help your freelancer get a good idea of what you want your finished project to look like.
Where will the content be used?: On various The Cakelogist’s social media channels.
Where you want to use your content can affect the kind of work the freelancer creates. Try your best to future-proof your ideas. Who knows where you’ll need to use the content in a year’s time? Your freelancer should create the work in a way that it can be used in any media or medium you require. The last thing you want is to rehire the freelancer in the future to adjust the content.
Target audience: Our baked goods can appeal to anyone – we have customers ranging from 5 to 85 years old! The content should be super simple and tasteful, so all ages can enjoy it.
Your target audience is a vital piece of information that your freelancer should know. It’ll help them create work that specifically targets that section of the market and helps you draw in custom.
Deadline: This will be an ongoing project that I’d like to start ASAP. I’d like to have the first batch of video content ready to distribute by later this year, preferably by Mid August (3 months’ time).
When do you need your project to be completed? Don’t forget this crucial detail.
Budget: Happy to discuss rates with freelancer!
How much will you pay for the project? If you have a budget in mind, include it in your project brief. If you have no idea, you can discuss costs with your freelancer.
Point of contact: Myself, Tiff 🙂
Who will your freelancer be dealing with? Make it easier for remote workers to communicate with you by making it clear who their point of contact is during the project. There will be extra questions and work that needs to be signed off, so make sure your freelancer gets straight through to the right person.
When you post a project brief on Twine, you can add a fully comprehensive project description. This will help you find the right creative freelancer and ultimately get the project you want.
We vet all of our freelancers and match them to clients using over 10 different criteria. This allows both parties to gain maximum results at the most effective price. We’re here to help every step of the way and will do everything we can to make sure you have an awesome experience.
So, there you have it! A top-quality template for your Videographer project brief. For more help on writing a great project brief, check out our article here – or, check out our other creative brief examples: Logo Design Brief, Animation Project Brief, Illustration Project Brief, Music Production Project Brief, Copywriting Project Brief. Ready to find a freelancer? Check out our talent here.
Stuart Logan
Raksha
