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What is a web development project brief? How do I construct a web development project brief so the freelancer I hire can make me quality content?
Here’s a web development project brief definition:
An effective web development brief will contain an overview of your entire project, which includes:
- [content type wanted – include a sample or two if you can!
- Key dates & deadlines
- Audience for project
- Deliverable outcomes
- Project goals
The truth is, it can be hard to know what to include in these web development briefs when you’re planning your project. If you have no idea how web development briefs work, how are your freelancers supposed to know what’s needed of them?
Web Development Project Brief Example
Luckily, we’ve provided a web development brief example, so you’ll know how to write a web development brief and bag yourself strong content!
This brief will provide your freelancer with everything they need to know about both your project and your business. If you’re struggling to get off the starting block, feel free to use it as a template for your own brief:
Name: Beanpole Bling Ltd Website Project
About the company: Hi! I’m Holly, and I’m the Founder of Beanpole Bling Ltd, an ecommerce-exclusive jewelry store, that uses recycled materials to create innovative, unique pieces. Having launched just over 2 years ago, I’m finally at a place where I can take my small business a step further, and have a large customer base. I’m heavily inspired by ‘Y2K’ and 2000s fashion, and currently sell necklaces, pendants, chokers, rings, and bracelets.
What do you need?: I’d like to launch a brand new ecommerce website. My existing website is outdated and doesn’t match the right theme or look of the current brand. I’d like the website to have all the features of a show-stopping ecommerce website, including an easy-to-use checkout with multiple payment options. I’d also like to incorporate a blog and social media reel somewhere, so it looks more visually cohesive as a brand.
Why do you need it?: My store currently runs on Etsy and Depop, which takes a cut from all of my earnings. I’d like to finally branch off on my own, and create a website from scratch, that can be customized to be just as unique as the brand.
Your vision for the project: I believe with the right website, Beanpole Bling has got what it takes to be a favorite in the jewelry industry. My USP is clear – I am an eco-friendly, environmentally-conscious, 100% recycled brand. Every piece of jewelry is completely custom, with no two pieces looking the same. When my customers buy with Beanpole Bling, they are effectively reducing throwaway culture, and instead investing in a sustainable source of beautiful accessories.
Examples of styles you like:
www.blissworld.com
www.oipolloi.com
www.bonbonbon.com
Where will the content be used?: Once completed, the website will be advertised everywhere and until I build a steady following, will be advertised on my stores: Etsy and Depop.
Target audience: My customers are 16-30-year-olds – youthful, fun, and enjoy adding a good pop of color to every look.
Deadline: As this is a fully complex and custom ecommerce website, I’m creating a deadline 4 months from starting the project. Ideally, I’d like everything to be ready by February.
Budget: I would like the very best, so I have a flexible budget and am happy to discuss it with the chosen freelancer.
Point of contact: Holly Davison
Analysis:
Now, let’s break the brief down section by section so you know exactly how it works:
Name: Beanpole Bling Ltd Website Project
Your freelancer is probably working on lots of different freelance projects, so give yours a name to distinguish it. It’ll help you keep organized too.
About the company: Hi! I’m Holly, and I’m the Founder of Beanpole Bling Ltd, an ecommerce-exclusive jewelry store, that uses recycled materials to create innovative, unique pieces. Having launched just over 2 years ago, I’m finally at a place where I can take my small business a step further, and have a large customer base. I’m heavily inspired by ‘Y2K’ and 2000s fashion, and currently sell necklaces, pendants, chokers, rings, and bracelets.
Why does the freelancer need to know about you and your company? Giving them the whole picture helps the freelancer create the most appropriate work for you. Tell your freelancer what you do and how you do it.
What do you need?: I’d like to launch a brand new ecommerce website. My existing website is outdated and doesn’t match the right theme or look of the current brand. I’d like the website to have all the features of a show-stopping ecommerce website, including an easy-to-use checkout with multiple payment options. I’d also like to incorporate a blog and social media reel somewhere, so it looks more visually cohesive as a brand.
Be specific about what you want. Is it just one piece of work you need, or an ongoing project? Let your freelancer know upfront and this will help them work out how long your project will take to complete.
Why do you need it?: My store currently runs on Etsy and Depop, which takes a cut from all of my earnings. I’d like to finally branch off on my own, and create a website from scratch, that can be customized to be just as unique as the brand.
This might seem completely obvious to you, but sometimes spelling out the motivation for your project can be really helpful. It gives the freelancer extra insight into why you need this work; do you want to reach new customers? Are you changing or launching your business? If you have current projects – why aren’t these working? All this extra information will help your freelancer do a great job.
Your vision for the project: I believe with the right website, Beanpole Bling has got what it takes to be a favorite in the jewelry industry. My USP is clear – I am an eco-friendly, environmentally-conscious, 100% recycled brand. Every piece of jewelry is completely custom, with no two pieces looking the same. When my customers buy with Beanpole Bling, they are effectively reducing throwaway culture, and instead investing in a sustainable source of beautiful accessories.
If you already have an idea of how you want the work to look, write it down in your project brief. This will help the freelancer hit the ground running and shorten the delivery time. You and your freelancer will ideally develop concepts together. Don’t worry if you don’t know what you want yet – mention this to your freelancer and you can talk through ideas.
Here are some examples of styles we like:
www.blissworld.com
www.oipolloi.com
www.bonbonbon.com
Sometimes it’s hard to describe a style you like, which is why you need to show your freelancer. Include images, links to other work you’ve seen, color pallets, fonts – anything that will help your freelancer get a good idea of what you want your finished project to look like.
Where will the content be used?: Once completed, the website will be advertised everywhere and until I build a steady following, will be advertised on my stores: Etsy and Depop.
Where you want to use your content can affect the kind of work the freelancer creates. Try your best to future-proof your ideas. Who knows where you’ll need to use the content in a year’s time? Your freelancer should create the work in a way that it can be used in any media or medium you require. The last thing you want is to rehire the freelancer in the future to adjust the content.
Target audience: My customers are 16-30-year-olds – youthful, fun, and enjoy adding a good pop of color to every look.
Your target audience is a vital piece of information that your freelancer should know. It’ll help them create work that specifically targets that section of the market and helps you draw in custom.
Deadline: As this is a fully complex and custom ecommerce website, I’m creating a deadline 4 months from starting the project. Ideally, I’d like everything to be ready by February.
When do you need your project to be completed? Don’t forget this crucial detail.
Budget: I would like the very best, so I have a flexible budget and am happy to discuss it with the chosen freelancer.
How much will you pay for the project? If you have a budget in mind, include it in your project brief. If you have no idea, you can discuss costs with your freelancer.
Point of contact: Holly Davison
Who will your freelancer be dealing with? Make it easier for remote workers to communicate with you by making it clear who their point of contact is during the project. There will be extra questions and work that needs to be signed off, so make sure your freelancer gets straight through to the right person.
When you post a project brief on Twine, you can add a fully comprehensive project description. This will help you find the right creative freelancer and ultimately get the project you want.
We vet all of our freelancers and match them to clients using over 10 different criteria. This allows both parties to gain maximum results at the most effective price. We’re here to help every step of the way and will do everything we can to make sure you have an awesome experience.
So, there you have it! A top-quality template for your web development project. For more help on writing a great project brief, check out our article here – or, check out our other creative brief examples: Logo Design Brief, Animation Project Brief, Illustration Project Brief, Music Production Project Brief, Copywriting Project Brief.
Ready to find a freelancer? Check out our talent here.
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