Twine
Twine

I'm a creative thinker and tinkerer that loves working on big and small brands. An illustrator at heart, my experience bridges my artist background with a strategic and systems-led graphic design focus. With 5 years of agency

caitlinpreyser

PRO

I'm a creative thinker and tinkerer that loves working on big and small brands. An illustrator at heart, my experience bridges my artist background with a strategic and systems-led graphic design focus. With 5 years of agency design experience in brand, packaging and human-centred research, my skillset allows me to approach large-scale masterbrand architecture programs and smaller independent projects with a creative and future-focused perspective. I have worked in the corporate and not-for-profit

Available to hire

I’m a creative thinker and tinkerer that loves working on big and small brands.

An illustrator at heart, my experience bridges my artist background with a strategic and systems-led graphic design focus. With 5 years of agency design experience in brand, packaging and human-centred research, my skillset allows me to approach large-scale masterbrand architecture programs and smaller independent projects with a creative and future-focused perspective.

I have worked in the corporate and not-for-profit space, working with domestic violence and dog rescue charities to solve their unique design challenges as well as healthcare companies such as Bupa and private medical professionals.
My brand experience includes Uber Japan, Montague Orchards, Saxton Speakers Global, independents and not-for-profits.

I am a packaging designer who has worked on the sweet, salty, drinkable and delicious sides of design. Big FMCG brands I have designed and art directed for include Arnott’s Biscuits, Campbell’s Soup, Birds Eye Australia, BEGA Group, Nestle (Allen’s, Uncle Toby’s, LeSnak), Kettle Chips (Australia), as well as smaller boutique indie brands in the winery and brewery space.


Employment and project experience

  • Bob Cooney VR (Freelance): Virtual Reality
  • Saxton Speakers Global (Freelance): Events
  • Brush&Bubbles (Artist)
  • R Design (Freelance): Packaging - Lidl, Champneys, Pets at Home
  • Socrates Communications London (Freelance): Property
  • Path London (Freelance): Packaging
  • The Edison Agency (Full-time)
  • Huddle Design (Full-time)
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Skills

Br
Branding
Br
Brochure
Bu
Business Card
Fl
Flyer
Il
Illustration
Lo
Logo
See more

Experience Level

Branding
Expert
Brochure
Expert
Business Card
Expert
Flyer
Expert
Illustration
Expert
Logo
Expert

Language

English
Fluent

Education

Communication Design Honours at Swinburne University of Technology
March 1, 2016 - November 1, 2019
First Class Honours

Qualifications

Certificate of Communication
March 1, 2013 - November 1, 2013

Industry Experience

Professional Services, Non-Profit Organization, Travel & Hospitality, Consumer Goods, Real Estate & Construction, Retail, Other
    uniE621 Next Steps Australia Rebrand
    Next Steps is a non-profit organisation that supports women leaving domestic violence situations with starter kits of manchester that will help them begin a new life. The rebrand began with the design strategy of ‘The Fabric Of Hope’ with manchester the fabric and soul of the organisation. The
    uniE621 Carbon Six Packaging Design
    The packaging design and visual language for an independent online start-up brewery. Using the underpinning theme of ‘a beer that challenges convention,’ the Brazilian background of the founder and head brewer is juxtaposed with the precise brewing science used to make the product. ART
    uniE608 Sou'West Brewery Website
    Sou'West required a visual language for their brewery that established them as a proudly homegrown Torquay brand. I worked with them to communicate a storyline and the right visual style that allowed the interiors of the brewery to work with their branding. brewery bar website
    uniE621 Kettle Chips Crafted Collection Illustrations
    I was brought onto the project to visualise the illustrations for the Kettle Chips Australia Crafted Collection, which launched in August 2024. The brief was to keep the illustrations quite loose and organic, sticking with the handcrafted intention of the packaging. illustrations illustrator graphicdesigner
    uniE621 LeSnak Oat Biscuit Characters
    Digital illustrations for the Uncle Toby's LeSnak packaging range. Created using Adobe Fresco and Photoshop. illustration illustrator packaging
    uniE621 St Andrews Beach Brewery Illustrations
    Digital illustrations for the St Andrews Beach Brewery brand. Created using Adobe Fresco and Adobe Illustrator illustration illustrator branding graphicdesigner designer
    uniE621 Next Steps Australia Illustrations
    Digital illustrations for the Next Steps Australia brand identity project. Created using Adobe Fresco and Adobe Illustrator. illustration illustrator branding graphicdesigner designer
    uniE621 Dairy Farmers Milkbar Digital Illustrations
    Milkbar themed illustrations for the Dairy Farmers Classic milkshake range. Created using Adobe Fresco and Photoshop. illustration food illustrator
    uniE621 send me surreal
    Using my own photographs as a base, I have explored alternative versions of imagery in a surreal style. An expressive, imaginative take on the world we live in. graphicdesigner illustrator branding designer
    uniE621 Social Soup Masterbrand Brand Identity
    Social Soup are an influencer marketing agency that looked to align their brand identity with their future forward proposition. The identity and visual language was evolved to speak to the idea of science and creativity working in tandem to understand, promote and analyse the influencer landscape
    uniE621 TeeVee Snacks Masterbrand Identity and Packaging
    TeeVee Snacks required a rebrand to capture the young and fun consumer and re-establish their iconic Aussie nostalgia presence in the market. A brand-blocking packaging structure was instrumental in retaining core distinctive assets from their past, whilst ensuring an architecture system that
    uniE621 Dairy Farmers Thick & Creamy
    Creamy’ was declining in sales and becoming background noise in a health and brand conscious shelf. With a new reinvigorated strategy of ‘The Original Indulgent Yoghurt,’ the packaging was evolutionised to capture the best bits of their flavour-led past, whilst capturing the market with a clean and