I'm a creative thinker and tinkerer that loves working on big and small brands. An illustrator at heart, my experience bridges my artist background with a strategic and systems-led graphic design focus. With 5 years of agency design experience in brand, packaging and human-centred research, my skillset allows me to approach large-scale masterbrand architecture programs and smaller independent projects with a creative and future-focused perspective. I have worked in the corporate and not-for-profit space, working with domestic violence and dog rescue charities to solve their unique design challenges as well as healthcare companies such as Bupa and private medical professionals. My brand experience includes Uber Japan, Montague Orchards, Saxton Speakers Global, independents and not-for-profits. I am a packaging designer who has worked on the sweet, salty, drinkable and delicious sides of design. Big FMCG brands I have designed and art directed for include Arnott’s Biscuits, Campbell's Soup, Birds Eye Australia, BEGA Group, Nestle (Allen’s, Uncle Toby’s, LeSnak), Kettle Chips (Australia), as well as smaller boutique indie brands in the winery and brewery space. --- **Employment and project experience** - Bob Cooney VR (Freelance): Virtual Reality - Saxton Speakers Global (Freelance): Events - Brush&Bubbles (Artist) - R Design (Freelance): Packaging - Lidl, Champneys, Pets at Home - Socrates Communications London (Freelance): Property - Path London (Freelance): Packaging - The Edison Agency (Full-time) - Huddle Design (Full-time)

caitlinpreyser

PRO

I'm a creative thinker and tinkerer that loves working on big and small brands. An illustrator at heart, my experience bridges my artist background with a strategic and systems-led graphic design focus. With 5 years of agency design experience in brand, packaging and human-centred research, my skillset allows me to approach large-scale masterbrand architecture programs and smaller independent projects with a creative and future-focused perspective. I have worked in the corporate and not-for-profit space, working with domestic violence and dog rescue charities to solve their unique design challenges as well as healthcare companies such as Bupa and private medical professionals. My brand experience includes Uber Japan, Montague Orchards, Saxton Speakers Global, independents and not-for-profits. I am a packaging designer who has worked on the sweet, salty, drinkable and delicious sides of design. Big FMCG brands I have designed and art directed for include Arnott’s Biscuits, Campbell's Soup, Birds Eye Australia, BEGA Group, Nestle (Allen’s, Uncle Toby’s, LeSnak), Kettle Chips (Australia), as well as smaller boutique indie brands in the winery and brewery space. --- **Employment and project experience** - Bob Cooney VR (Freelance): Virtual Reality - Saxton Speakers Global (Freelance): Events - Brush&Bubbles (Artist) - R Design (Freelance): Packaging - Lidl, Champneys, Pets at Home - Socrates Communications London (Freelance): Property - Path London (Freelance): Packaging - The Edison Agency (Full-time) - Huddle Design (Full-time)

Available to hire

I’m a creative thinker and tinkerer that loves working on big and small brands.

An illustrator at heart, my experience bridges my artist background with a strategic and systems-led graphic design focus. With 5 years of agency design experience in brand, packaging and human-centred research, my skillset allows me to approach large-scale masterbrand architecture programs and smaller independent projects with a creative and future-focused perspective.

I have worked in the corporate and not-for-profit space, working with domestic violence and dog rescue charities to solve their unique design challenges as well as healthcare companies such as Bupa and private medical professionals.
My brand experience includes Uber Japan, Montague Orchards, Saxton Speakers Global, independents and not-for-profits.

I am a packaging designer who has worked on the sweet, salty, drinkable and delicious sides of design. Big FMCG brands I have designed and art directed for include Arnott’s Biscuits, Campbell’s Soup, Birds Eye Australia, BEGA Group, Nestle (Allen’s, Uncle Toby’s, LeSnak), Kettle Chips (Australia), as well as smaller boutique indie brands in the winery and brewery space.


Employment and project experience

  • Bob Cooney VR (Freelance): Virtual Reality
  • Saxton Speakers Global (Freelance): Events
  • Brush&Bubbles (Artist)
  • R Design (Freelance): Packaging - Lidl, Champneys, Pets at Home
  • Socrates Communications London (Freelance): Property
  • Path London (Freelance): Packaging
  • The Edison Agency (Full-time)
  • Huddle Design (Full-time)
See more

Skills

Br
Branding
Br
Brochure
Bu
Business Card
Fl
Flyer
Il
Illustration
See more

Experience Level

Branding
Expert
Brochure
Expert
Business Card
Expert
Flyer
Expert
Illustration
Expert
Logo
Expert

Language

English
Fluent

Education

Communication Design Honours at Swinburne University of Technology
March 1, 2016 - November 1, 2019
First Class Honours

Qualifications

Certificate of Communication
March 1, 2013 - November 1, 2013

Industry Experience

Professional Services, Non-Profit Organization, Travel & Hospitality, Consumer Goods, Real Estate & Construction, Retail, Other
    uniE621 Next Steps Australia Rebrand
    Next Steps is a non-profit organisation that supports women leaving domestic violence situations with starter kits of manchester that will help them begin a new life. The rebrand began with the design strategy of ‘The Fabric Of Hope’ with manchester the fabric and soul of the organisation. The house became a frame for positive visuals within the design language. Symbolism that reinforces the security and warmth of a home through collaged textures and illustrations enhanced depth and layering of the brand. graphicdesigner illustrator branding designer logo
    uniE621 Carbon Six Packaging Design
    The packaging design and visual language for an independent online start-up brewery. Using the underpinning theme of ‘a beer that challenges convention,’ the Brazilian background of the founder and head brewer is juxtaposed with the precise brewing science used to make the product. ART V SCIENCE is the result highlighting an enigmatic abstract periodic table as a base with a Brutalist design visual strategy that is used across core and can be expanded for future releases. graphicdesigner illustrator designer logo packaging beer
    uniE608 Sou'West Brewery Website
    Sou'West required a visual language for their brewery that established them as a proudly homegrown Torquay brand. I worked with them to communicate a storyline and the right visual style that allowed the interiors of the brewery to work with their branding. brewery bar website brandidentity
    uniE621 Kettle Chips Crafted Collection Illustrations
    I was brought onto the project to visualise the illustrations for the Kettle Chips Australia Crafted Collection, which launched in August 2024. The brief was to keep the illustrations quite loose and organic, sticking with the handcrafted intention of the packaging. illustrations illustrator graphicdesigner
    uniE621 LeSnak Oat Biscuit Characters
    Digital illustrations for the Uncle Toby's LeSnak packaging range. Created using Adobe Fresco and Photoshop. illustration illustrator packaging
    uniE621 St Andrews Beach Brewery Illustrations
    Digital illustrations for the St Andrews Beach Brewery brand. Created using Adobe Fresco and Adobe Illustrator illustration illustrator branding graphicdesigner designer
    uniE621 Next Steps Australia Illustrations
    Digital illustrations for the Next Steps Australia brand identity project. Created using Adobe Fresco and Adobe Illustrator. illustration illustrator branding graphicdesigner designer
    uniE621 Dairy Farmers Milkbar Digital Illustrations
    Milkbar themed illustrations for the Dairy Farmers Classic milkshake range. Created using Adobe Fresco and Photoshop. illustration food illustrator
    uniE621 send me surreal
    Using my own photographs as a base, I have explored alternative versions of imagery in a surreal style. An expressive, imaginative take on the world we live in. graphicdesigner illustrator branding designer
    uniE621 Social Soup Masterbrand Brand Identity
    Social Soup are an influencer marketing agency that looked to align their brand identity with their future forward proposition. The identity and visual language was evolved to speak to the idea of science and creativity working in tandem to understand, promote and analyse the influencer landscape for their corporate clients. Resulting in a language that uses the Fibonacci grid to speak to their spectrum of influence. Visit the website: https://www.twine.net/signin graphicdesigner logo illustrator branding webdesigner
    uniE621 TeeVee Snacks Masterbrand Identity and Packaging
    TeeVee Snacks required a rebrand to capture the young and fun consumer and re-establish their iconic Aussie nostalgia presence in the market. A brand-blocking packaging structure was instrumental in retaining core distinctive assets from their past, whilst ensuring an architecture system that would allow for future collaborations and themed variations. The contemporary take on the retro design gave TeeVee Snacks the playful confidence to unite the best bits of their heritage for a bold and fun future. packaging branding illustration
    uniE621 Dairy Farmers Thick & Creamy
    Creamy’ was declining in sales and becoming background noise in a health and brand conscious shelf. With a new reinvigorated strategy of ‘The Original Indulgent Yoghurt,’ the packaging was evolutionised to capture the best bits of their flavour-led past, whilst capturing the market with a clean and modern shelf-blocking new look. graphicdesigner designer packaging