I’m an experienced Product Designer with a focus on human centred, evidence led practices.
With over a decade of hands-on experience, I help clients solve complex problems and craft meaningful and memorable products.
I thrive in collaborative teams, testing and learning through research, prototypes, and user feedback.
Clear communication is at the core of my process, ensuring synergy across teams to create products that connect deeply with users and drive real value.
What I offer
· Discovery Workshops
Uncovering essential insights from businesses and their users, establishing a solid foundation for each project. Through structured activities and open dialogue, I help align stakeholders and shape a focused, impactful vision from the start.
· UX/User Research
Conducting thorough research to understand your users’ needs, behaviours, and pain points. This helps me gather valuable insights that will guide every design decision moving forward.
· Information Architecture
Organising and structuring the content on your platform, ensuring that it’s easy for users to navigate. By defining user flows and content hierarchy, I create a solid foundation for an intuitive experience.
· UX Design
Designing the overall user experience. I develop wireframes and prototypes that map out interactions and user journeys, ensuring a smooth and engaging experience from start to finish.
· UI Design
Once the user experience is defined, I move on to designing the interface. This involves crafting the visual elements, like colours, typography, and icons, to create a visually cohesive Design System that enhances the overall experience of your product.
· Usability Testing
To inform what should be prioritised next, I conduct usability testing to evaluate how real users interact with the platform. I observe their behaviour, gather feedback, and make any necessary adjustments to ensure the design is efficient, functional, and meets your users’ needs.
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